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NIQ's Discover platform for consumer panel is set to transform the consumer insights landscape. With its advanced analytical models and always-on capabilities, NIQ is leading the way in delivering actionable insights. Clients can now enjoy a modern and intuitive interface that enhances their interaction with the platform, opening endless possibilities to analyse consumer behaviours to drive growth.
Kerith Botha, SA consumer panel product leader at NIQ, said: “In early 2024, we introductd trip projection, a method that reduces bias from consumer panel data through statistical weighting of households and trips using retail measurement data. This new development to our NIQ Discover platform marks another milestone in our goal to deliver clients the Full View when it comes to market intelligence. By integrating consumer panel and retail measurement data into NIQ Discover we are providing our clients with a more comprehensive market view, enabling them to stay ahead of competitors. Additionally, we are currently updating our reporting to reflect the latest demographics across income, household size, age of main purchaser and Socio Economic Measures (SEMS).”
Key benefits of NIQ Discover platform for consumer panel include:
NIQ’s Consumer Panel Services (CPS) provides the most complete and clear view of today’s consumers across 23 markets. Some of the enhancements NIQ is making to its Consumer Panel include:
NIQ Discover for CPS provides an unparalleled user experience, delivering the best quality, the widest coverage, and most sophisticated analytics all in a single platform. It redefines the way clients can harness the analytical power of NIQ data and elevate insights to unprecedented heights.