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Marketers now have until 6 October to nominate the peers they believe have inspired their brands, delivered growth and demonstrated industry leadership during 2025.
Their efforts will now be entirely judged by a jury of peers, with the new 16-strong jury, not just selecting the shortlist but also gathering in December to debate who should win, ahead of a private vote. WFA CEO Stephan Loerke will chair the jury.
For the first time, the award, which is supported by The Drum, will also have an official partner, with Kantar now backing this initiative.
The shortlist will be announced in November, with the winner named in January 2026.
Jury members are:
Global Marketer of the Year 2025 is open to any client-side marketer in a senior global or regional position, who has worked for their company for a minimum of two years and nominations can be made at globalmarketeroftheyear.org.
“The Global Marketer of the Year is always a big moment in our calendar at WFA: it tells us what’s cutting through among our peers and which brand leaders are admired for their leadership and their ability to drive business growth. I can’t wait to see who gets shortlisted this year,” said Stephan Loerke, WFA CEO.
Nominations should show how the nominee has demonstrated outstanding leadership in two or more of the following four areas:
Launched in 2017, previous winners of WFA Global Marketer of the Year Award include Asmita Dubey, chief digital & marketing officer at L’Oréal, who won in 2023, and Marcel Marcondes, global chief marketing officer at AB InBev, who won last year.