IMC Confrerence

#NedbankIMC2025 | Dr Gillian Hammah's 7 steps to integrating AI in your business

Karabo Ledwaba

Brands are showing up, consumers expect them to

Danette Breitenbach

Build for the long-term, responsibly

Danette Breitenbach

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: Nicole Adriaans: The future workplace

Advertise your job vacancies

Jobs

Social Media Manager Cape Town
Social Media Specialist Johannesburg
Social Media Community Manager Cape Town
Partner Manager Cape Town
Social Media Manager Cape Town
Creative Director Stellenbosch

More jobs Submit a job Open account

LinkedIn taps creators like Steven Bartlett for new video-led growth strategy

26 Aug 2025

LinkedIn has expanded its BrandLink programme, integrating publishers and creators to produce short-form video series sponsored by brands including IBM, SAP, and AT&T Business.

Since the relaunch, video uploads have increased 20%, views are up 36%, and BrandLink revenue nearly tripled in Q2.

Source:

Source: www.unsplash.com

The platform is also rolling out creator-led shows hosted by business influencers such as Steven Bartlett, Rebecca Minkoff, and Guy Raz, covering topics from leadership and AI to entrepreneurship.

LinkedIn has introduced new features to support video content, including vertical video formats, improved in-feed design, advanced analytics, and integration with Adobe Express for streamlined ad creation. Connected TV (CTV) ads are now generally available in the US and Canada, offering additional reach for advertisers.

Consumer disputes LinkedIn R7k job ad charge

Karabo Ledwaba 23 May 2025

Top stories

#Loeries2025: Leaders talk love, AI and authenticity

Marketing & Media#Loeries2025: Leaders talk love, AI and authenticity

Karabo Ledwaba 3 hours

VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

Marketing & MediaVML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

Danette Breitenbach 3 hours

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

Marketing & MediaVML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

Danette Breitenbach 3 hours

DMASA announces finalists for the 2025 Assegai Awards

Marketing & MediaDMASA announces finalists for the 2025 Assegai Awards

DMASA 6 hours

Infrastructure: the missing link in South Africa’s SME growth story

EntrepreneurshipInfrastructure: the missing link in South Africa’s SME growth story

Business Partners Limited 33 minutes

Promoted

Why media agencies still matter and why talent, not tech, will determine media’s future (part 4)

Marketing & MediaWhy media agencies still matter and why talent, not tech, will determine media’s future (part 4)

Paul Middleton, Ebony+Ivory 3 days

More news

Image source:

Education

Teach in Japan: Applications open for teaching exchange programme

1 hour

#PrismYoungVoices | Themba Msibi on looking beyond the profit line

Marketing & Media

#PrismYoungVoices | Themba Msibi on looking beyond the profit line

9 hours

Octotel’s learnership programme continues to transform youth into workforce-ready professionals

ICT

Octotel’s learnership programme continues to transform youth into workforce-ready professionals

Octotel 3 days

Inside SA’s retail security crisis: Protecting your business from cyber threats and fraud

Retail

Inside SA’s retail security crisis: Protecting your business from cyber threats and fraud

Chandni Gopal, Aaqilah Nagdee & Precious Maphupha 5 hours

Absa in partnership with Visa unveils an inspiring collaboration with football icon Ronwen Williams

Marketing & Media

Absa in partnership with Visa unveils an inspiring collaboration with football icon Ronwen Williams

OnPoint PR 6 hours

Year-end celebrations still matter even when budgets are tight

Tourism & Travel

Year-end celebrations still matter even when budgets are tight

ANEW Hotels & Resorts 2 hours

Image source: hstocks –

Legal

High Court decision highlights WhatsApp messages as pivotal evidence

Dee-dee Mathelela and Daniellé Giannico 3 hours

Air France extends Cape Town–Paris flights to May 2026

Tourism & Travel

Air France extends Cape Town–Paris flights to May 2026

2 hours

Family functionality tops South African car buyers' priorities in SA

Automotive

Family functionality tops South African car buyers' priorities in SA

KLA 2 hours

Why South African brands need to take GEO seriously

Marketing & Media

Why South African brands need to take GEO seriously

Shaune Jordaan, Hoorah Digital 7 hours

Paul Dunne — Minerals Council South Africa president and Northam CEO — delivered a keynote address at the 2025 Joburg Indaba in Sandton. Image supplied.

Energy & Mining

#JoburgIndaba: Can mining growth and transformation co-exist in South Africa?

Maroefah Smith 4 hours

Image source: kstudio from

Legal

ConCourt shortlist: Meet the JSC's 5 nominees

4 hours

SA’s Kariega plant hits 3-million production milestone for Volkswagen

Automotive

SA’s Kariega plant hits 3-million production milestone for Volkswagen

2 hours

Image source:

Marketing & Media

How Africa’s diverse market is reshaping experiential commerce strategies

Bonita Christie 6 hours

Why your best skin is yet to come

Healthcare

Why your best skin is yet to come

Skin Renewal 2 hours

These blocks of flats in Kalk Bay, built in the 1940s, have been inhabited by generations of fishing families. The families are concerned that high water bills are threatening their ability to keep living here. Photos: Liezl Human

ESG & Sustainability

We’re being pushed out, say Kalk Bay fishing families

Liezl Human 6 hours

Source: David Vives via

Agriculture

Despite US tariffs, South Africa's agricultural exports soar

6 hours

Revitalising Gauteng’s rail: Restoring reliability through infrastructure and workforce investment

Logistics & Transport

Revitalising Gauteng’s rail: Restoring reliability through infrastructure and workforce investment

Jacques Maritz 5 hours

Image supplied.

Healthcare

#FluxxAwards: PinkDrive CEO wins Social Impact Influencer award

7 hours

Image:

Education

DHET, Microsoft SA signs agreement to boost AI and digital skills

8 hours

Steve Jobe’s Savanna Dry District dazzles at the luxurious Marble Circus

Lifestyle

Steve Jobe’s Savanna Dry District dazzles at the luxurious Marble Circus

OnPoint PR 4 hours

Image source: rawpixel.com from

Legal

The business of Swift and Kelce: A brand match made in IP heaven?

Nishaat Slamdien 1 day

Image source: Drazen Zigic from

HR & Management

Why flexible workplaces are a game-changer for working parents

1 day

Anglo American CEO Duncan Wanblad delivering the keynote address on day one of the Joburg Indaba 2025. Image supplied.

Energy & Mining

#JoburgIndaba: Anglo American CEO on South Africa's "unsupportive policy for exploration"

8 hours

Living with the Ford Territory: Wrapping up 6 months behind the wheel

Automotive

Living with the Ford Territory: Wrapping up 6 months behind the wheel

Imran Salie 21 hours

Let's do Biz