Instagram explores standalone Reels app, capitalising on TikTok's uncertain US future

Instagram is reportedly exploring the launch of Reels as a standalone app amid uncertainty over TikTok’s future in the US.

28 Feb 2025

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Instagram chief Adam Mosseri mentioned the possibility to staff, according to The Information.

Meta has not commented on the report. The move comes as TikTok faces a potential sale or ban under a US law, with a compliance deadline extended by President Donald Trump in January.

Meta has also recently introduced a new video editing app, Edits, seemingly targeting users of CapCut, a similar app owned by TikTok’s parent company, ByteDance.

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