Entries are open for Loeries 2025

The Loeries Awards for brand communications and creativity in Africa and the Middle East are now open for 2025 entries, inviting brands, agencies, creative professionals, and production companies to submit their work across various categories.

6 Mar 2025

Image sourced from @loerieawards

Award categories

The Loeries recognises excellence in advertising, marketing, design, and digital innovation.

Categories include:

Film, radio, and print
Digital and design
Media innovation
B2B creativity
PR and media communications
Social impact campaigns
Service design

New categories introduced this year include:

Comedic impact
New launch campaign
Marketing impact award, recognising collaboration between a marketer and their agency partners

The Loeries Young Creatives Showcase is opens for entries. The winners will not only gain bragging rights but will also secure a spot as finalists for the Loeries Young Creatives Award, to be presented at the annual Loerie Awards (Image supplied)

#Loeries2025: Loeries Young Creatives Showcase opens for entries

21 Feb 2025

Purpose and evaluation

“The Loeries exists to recognise, reward, inspire, and foster creative excellence in the brand communications industry,” says Loeries CEO Preetesh Sewraj.

The awards highlight individuals and companies shaping brand communications across Africa and the Middle East.

Entries will be reviewed by a panel of jurors from across the region, led by international jury presidents. Submissions will be assessed based on innovation, execution, and relevance.