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When at least 86% of all generations expect targeted and relevant communications, according to Infobip’s research, retailers need a personalised approach for each generation of shoppers.
Black Friday is the start of the festive shopping season. Millions of consumers search for deals online, providing retailers with a growing opportunity to increase sales and strengthen brand presence.
Even a 5% increase in customer retention can boost profits by more than 25%, according to management consultancy Bain & Company.
However, creating an appropriate omnichannel strategy to communicate with consumers across four generations can be challenging.
Get it wrong and brands may lose sales or even loyal customers.
Infobip’s Generational Messaging Trends Report reveals the communication preferences of each generation:
Ivan Ostojić, chief business officer at Infobip, said: “Our research shows that most shoppers, no matter their age, want brands to engage with them like with a friend through conversational channels and say it will increase their loyalty. However, brands must get customer communications right to enhance loyalty and grow sales. That’s why Infobip has analyzed what each generation prefers and published a new report and a playbook to help retailers and ecommerce firms make the most of the shopping season.”
Get the full Generational Messaging Trends Report.
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