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Following on from the 2024 You Got This campaign, in 2025 Adidas aims to motivate everyone to be a positive influence, as new research uncovers that four in five athletes experience unhelpful sideline behaviors, which can lead to them dropping out of sport. The new campaign is rooted in the universal truth that everyone needs someone to help make them believe You Got This, and aims to illustrate the importance of the relationships between athletes and positive influences from the sidelines.
Headlining the campaign is a series of brand films, set against the soundtrack of “I’m Sticking With You”, reimagined by producer and musician, James Blake. Each spot embodies the lyrical sentiment of The Velvet Underground’s classic track, focusing on how relationships between people on the sidelines help some of the world’s greatest athletes overcome pressure.
The series of inspirational athlete films show:
The global study that underpins the campaign also uncovers the ‘Sideline Effect’, the positive and negative impact of behaviours on the sidelines. As part of this, Adidas created its ‘Sideline Essentials’, which reveal what athletes need from coaches, parents, supporters and teammates to help make them believe You Got This.
Speaking on the campaign, Florian Alt, vice president, Global Brand Communications at Adidas, said: “In a year of unforgettable moments of sport, from the UEFA EUROS to Paris 2024, we saw the impact of positive support from people on the sidelines on the performance of elite athletes on every playing field in sport. As we enter this new season of championships, we created a campaign featuring our biggest sporting icons to highlight how the everyday actions of those in and surrounding the game can be the difference between a young athlete showing up on the starting line or dropping out. This latest chapter aims to remind everyone of their essential role, by inspiring them and giving them the tools to help every amateur player disarm negative pressure and believe 'You Got This'.”