Achievement Awards Group scoops RPI Pinnacle Award at 2025 Best Practice Standards Awards

Lianne Booth, Strategic Projects Director at Achievement Awards Group, receives the Pinnacle Award at the Recognition Professionals International (RPI) 2025 Best Practice Standards® Awards held at the IMA Summit in Austin, Texas.

The Pinnacle Award goes to Achievement Awards Group (AAGroup) for its “Let’s Create Magic” campaign which achieved all seven of the RPI Best Practice Standards® categories with its employee recognition program in recognising and engaging employees.

Lianne Booth, strategic projects director at AAGroup explains: The “Let’s Create Magic” campaign was designed to evolve through adjusting leadership focus areas, responding to engagement metrics, and adapting to employee feedback. It is powered by our own proprietary cloud-based platform, which enables real-time, inclusive recognition and seamless rewards fulfilment. Key in this development is a multichannel, inclusive communication approach that ensures that all employees – regardless of work environment – can meaningfully participate. By using a blended, cascade training model, recognition education adapts to every employee level, empowering employees and leaders with the skills, tools, and mindset essential for building a culture where recognition is meaningful, personalised, and aligned to performance.”

For over 40 years, the Achievement Awards Group has been designing and implementing employee engagement solutions, sales and channel incentives and customer loyalty solutions. As a human-centred, data-driven, tech-focused organisation, the group strives to help its clients build high-performance work cultures through the bountiXP employee engagement platform, motivate sales and channel partners to consistently exceed targets with the performXP app and ignite brand love through bespoke customer loyalty solutions.

The Achievement Awards Group has run more than 1,000 programs that have delivered growth for Top 200 companies in South Africa. It has over five million people on its programs, processes 500 million transactions monthly, is ISO-certified and internationally awarded.