Programmatic | Bizcommunity

Programmatic | Bizcommunity

News

Keshin Govender, head of creative and production at Siemens AG talks about how a purpose-driven creativity approach has given the company measurable results (Image supplied)

Marketing & Media

4 steps to a purpose-driven creativity approach for measurable results

Keshin Govender 2 days

Digital

Black Friday's digital waste: Are brands getting buried?

Scott Reinders 27 Oct 2025

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

Digital

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

JG Bezuidenhout, Issued by Offernet 23 Oct 2025

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Marketing

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Warren Stear, Issued by Offernet 15 Oct 2025

Adclick Africa takes home 2 wins at the New Gen Awards

Digital

Adclick Africa takes home 2 wins at the New Gen Awards

Issued by Adclick Africa 14 Oct 2025

Tractor Outdoor announces revitalised digilites measurement, bringing new levels of accountability to DOOH

OOH

Tractor Outdoor announces revitalised digilites measurement, bringing new levels of accountability to DOOH

Issued by Tractor Outdoor 9 Oct 2025

WWF South Africa has appointed Pavitray Pillay as its new head of business development and marketing. Source: Supplied.

Marketing

Pavitray Pillay to lead marketing & business development at WWF SA

19 Sep 2025

Absa won the Grand Prix Award. Source: YouTube.

Streaming

Meet the YouTube Works Awards winners

11 Sep 2025

Advertising

Warc: Connected TV takes centre stage as linear TV declines worldwide

5 Sep 2025

It shouldn’t be just about reach

OOH

It shouldn’t be just about reach

Issued by Tractor Outdoor 27 Aug 2025

Beyond the algorithm: How African brands are rewriting the rules of growth

Digital

Beyond the algorithm: How African brands are rewriting the rules of growth

Azmina Khan, Issued by Dentsu 6 Aug 2025

Image source: LipikStockMedia from

Corporate & Commercial Law

How public-private partnerships can benefit from the National Treasury Regulation amendments

Dee-dee Mathelela 4 Aug 2025

“It’s an honour to chair the inaugural GTMI board,” says GTMI chair Mark Cutifani. Image supplied.

Mining

Former Anglo American CEO to chair GTMI's board

30 Jul 2025

Advertising

Reddit ad revenue projected to reach $1.8bn in 2025

18 Jul 2025

Source: © 123rf The IAS Media Assurance Masterclass Series reveals that 70% of procurement professionals are
overwhelmed by marketing contracts, while agencies quietly exploit the gaps

Marketing & Media

Overwhelming marketing contracts, agencies quietly exploit the gaps

16 Jul 2025

Advertising

IAB Report: Nearly 90% of advertisers in the US will use GenAI for video ads

16 Jul 2025

Advertising

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

Clockwork has 23 finalists across 5 clients at the 2025 Bookmark Awards

Marketing

Clockwork has 23 finalists across 5 clients at the 2025 Bookmark Awards

Issued by Clockwork 10 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

OOH media globally has had its best year to date, with global OOH spend in 2024 reaching $46.2bn (Image supplied)

OOH

Global OOH media hits $46.2bn in its best year to date

30 Jun 2025

10 trends shaping the future of digital out-of-home

OOH

10 trends shaping the future of digital out-of-home

Simon Wall, Issued by Tractor Outdoor 26 Jun 2025

So Interactive turns 18: A milestone in digital excellence

Digital

So Interactive turns 18: A milestone in digital excellence

Issued by So Interactive 18 Jun 2025

Source: © 123rf The most recent IAS Media Auditing Masterclass explored the often-overlooked parts of agency spend where bloated Scope of Work (SOW) estimates and unchecked costs run rife

Media

IAS Media Auditing Masterclass: If you’re not auditing, you’re bleeding

10 Jun 2025

Who owns digital?

Digital

Who owns digital?

Issued by Offernet 6 Jun 2025

Tractor Media Holdings evolves into media and innovation hub Glynt

OOH

Tractor Media Holdings evolves into media and innovation hub Glynt

Issued by Tractor Outdoor 2 Jun 2025

A new digital advertising initiative, Broadbrand, has launched with Vincent Maher appointed CEO (Image supplied)

Media

South African publisher-first network launches

23 May 2025

The awards were held on Thursday. Source: Supplied.

Advertising

TFG and VML triumph at the Smarties 2025 Awards

9 May 2025

What happened to the people-first approach in media agencies?

Media

What happened to the people-first approach in media agencies?

Issued by Advertising Media Forum 7 May 2025

Primedia Outdoor and Johannesburg Road Agency keeping traffic lights on during outages

OOH

Primedia Outdoor and Johannesburg Road Agency keeping traffic lights on during outages

Issued by Primedia Out-of-Home 30 Apr 2025

#OrchidsandOnions: Gambling ads hit the jackpot, used car salesmen stuck in cliché lane

#OrchidsandOnions

#OrchidsandOnions: Gambling ads hit the jackpot, used car salesmen stuck in cliché lane

Brendan Seery 29 Apr 2025

Source: © 123rf The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continues its four-part masterclass series with a deep dive into programmatic media, exposing inefficiencies and shedding light on the challenges and solutions facing advertisers today

Marketing & Media

IAS Media Assurance Masterclass Series spotlights Programmatic Media

24 Apr 2025

Tractor adds new key sites in SA’s main metros to its network

OOH

Tractor adds new key sites in SA’s main metros to its network

Issued by Tractor Outdoor 4 Apr 2025

Primedia Instore joins Shop!SA as founding member

OOH

Primedia Instore joins Shop!SA as founding member

Issued by Primedia Out-of-Home 27 Mar 2025

Social Media

The evolving battle over social media moderation: Free speech vs regulation

Grant Lapping 25 Mar 2025

Source: © 123rf The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), addressed one of the industry’s biggest concerns—non-disclosed media models

Marketing & Media

IAS Media Marketing Compliance Masterclass Series: Tackling non-disclosed media models head-on

11 Mar 2025

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

OOH

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

Issued by Primedia Out-of-Home 24 Feb 2025

Advertising

Controversy erupts over R28m spent on NHI marketing

24 Feb 2025

Social Media

20 years of YouTube: 8 key innovations that have helped the video platform achieve its success

Alex Connock 18 Feb 2025

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Source: © 123rf The IAS Media Auditing Masterclass Series, in partnership with Media Marketing Compliance (MMC), is a no-charge, short but highly informative four-part webinar series designed exclusively for marketers.

Education

Master media transparency: The IAS Media Auditing Masterclass Series

4 Feb 2025

#BizTrends2025: Bettabets Mathabo Sekhonyana - Dispelling the dazzle: A closer look at AI's real potential

Digital

#BizTrends2025: Bettabets Mathabo Sekhonyana - Dispelling the dazzle: A closer look at AI's real potential

Mathabo Sekhonyana 30 Jan 2025

Reana Rossouw, owner and founder of Next Generation Consultants

NGO, NPO & Social Enterprise

Is your NPO working sustainably? Why NPOs need to integrate ESG practices

Reana Rossouw 17 Jan 2025

Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

PR & Communications

Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

Issued by Penquin 17 Dec 2024

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Marketing

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Melanie Campbell, Issued by RAPT Creative Agency 13 Jan 2025