Programmatic | Bizcommunity

Programmatic | Bizcommunity

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Richard Lord, freelance media specialist, questions whether programmatic digital OOH (pDOOH) is just a gimmick (Image source: © Dark Sky

OOH

Is programmatic digital OOH (pDOOH) a gimmick?

Richard Lord 3 Feb 2026

5 out-of-home trends that will define 2026

OOH

5 out-of-home trends that will define 2026

Steve Duck, Issued by Tractor Outdoor 29 Jan 2026

Provantage positions its networks for a connected future with Broadsign

OOH

Provantage positions its networks for a connected future with Broadsign

Issued by Provantage 23 Jan 2026

#BizTrends2026 | Provantage CEO Jacques du Preez: 5 key (D)OOH / DOOH trends to watch

Media

#BizTrends2026 | Provantage CEO Jacques du Preez: 5 key (D)OOH / DOOH trends to watch

Jacques du Preez 22 Jan 2026

Advertising

Roblox unveils new ad format to captivate Gen Z and Gen Alpha

7 Jan 2026

How marketing changed in 2025 and what it means for brands

Marketing

How marketing changed in 2025 and what it means for brands

Issued by Penquin 17 Dec 2025

2025: A transformative year for global advertising defined by growth, upheaval, and opportunity

Digital

2025: A transformative year for global advertising defined by growth, upheaval, and opportunity

Issued by Hoorah Digital 10 Dec 2025

Marketing

New Tops at Spar brand TVC brings together culture, community and choice

2 Dec 2025

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Marketing

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Natascha Torres 2 Dec 2025

Caxton launches new integrated media solution with unrivalled reach

Media

Caxton launches new integrated media solution with unrivalled reach

Issued by Caxton Media 17 Nov 2025

Advertising

ComStrat - The bridge between brand strategy and media strategy

Issued by Advertising Media Forum 17 Nov 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Marketing

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

Taxi rank takeovers: Bree goes digital for brands

OOH

Taxi rank takeovers: Bree goes digital for brands

Issued by Blue Label Media 11 Nov 2025

Advertising

Netflix's ad-supported tier hits 190 million viewers

10 Nov 2025

Keshin Govender, head of creative and production at Siemens AG talks about how a purpose-driven creativity approach has given the company measurable results (Image supplied)

Marketing & Media

4 steps to a purpose-driven creativity approach for measurable results

Keshin Govender 31 Oct 2025

Digital

Black Friday's digital waste: Are brands getting buried?

Scott Reinders 27 Oct 2025

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

Digital

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

JG Bezuidenhout, Issued by Offernet 23 Oct 2025

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Marketing

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Warren Stear, Issued by Offernet 15 Oct 2025

Adclick Africa takes home 2 wins at the New Gen Awards

Digital

Adclick Africa takes home 2 wins at the New Gen Awards

Issued by Adclick Africa 14 Oct 2025

Tractor Outdoor announces revitalised digilites measurement, bringing new levels of accountability to DOOH

OOH

Tractor Outdoor announces revitalised digilites measurement, bringing new levels of accountability to DOOH

Issued by Tractor Outdoor 9 Oct 2025

WWF South Africa has appointed Pavitray Pillay as its new head of business development and marketing. Source: Supplied.

Marketing

Pavitray Pillay to lead marketing & business development at WWF SA

19 Sep 2025

Absa won the Grand Prix Award. Source: YouTube.

Streaming

Meet the YouTube Works Awards winners

11 Sep 2025

Advertising

Warc: Connected TV takes centre stage as linear TV declines worldwide

5 Sep 2025

It shouldn’t be just about reach

OOH

It shouldn’t be just about reach

Issued by Tractor Outdoor 27 Aug 2025

Beyond the algorithm: How African brands are rewriting the rules of growth

Digital

Beyond the algorithm: How African brands are rewriting the rules of growth

Azmina Khan, Issued by Dentsu 6 Aug 2025

Image source: LipikStockMedia from

Corporate & Commercial Law

How public-private partnerships can benefit from the National Treasury Regulation amendments

Dee-dee Mathelela 4 Aug 2025

“It’s an honour to chair the inaugural GTMI board,” says GTMI chair Mark Cutifani. Image supplied.

Mining

Former Anglo American CEO to chair GTMI's board

30 Jul 2025

Advertising

Reddit ad revenue projected to reach $1.8bn in 2025

18 Jul 2025

Source: © 123rf The IAS Media Assurance Masterclass Series reveals that 70% of procurement professionals are
overwhelmed by marketing contracts, while agencies quietly exploit the gaps

Marketing & Media

Overwhelming marketing contracts, agencies quietly exploit the gaps

16 Jul 2025

Advertising

IAB Report: Nearly 90% of advertisers in the US will use GenAI for video ads

16 Jul 2025

Advertising

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

Clockwork has 23 finalists across 5 clients at the 2025 Bookmark Awards

Marketing

Clockwork has 23 finalists across 5 clients at the 2025 Bookmark Awards

Issued by Clockwork 10 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

OOH media globally has had its best year to date, with global OOH spend in 2024 reaching $46.2bn (Image supplied)

OOH

Global OOH media hits $46.2bn in its best year to date

30 Jun 2025

10 trends shaping the future of digital out-of-home

OOH

10 trends shaping the future of digital out-of-home

Simon Wall, Issued by Tractor Outdoor 26 Jun 2025

So Interactive turns 18: A milestone in digital excellence

Digital

So Interactive turns 18: A milestone in digital excellence

Issued by So Interactive 18 Jun 2025

Source: © 123rf The most recent IAS Media Auditing Masterclass explored the often-overlooked parts of agency spend where bloated Scope of Work (SOW) estimates and unchecked costs run rife

Media

IAS Media Auditing Masterclass: If you’re not auditing, you’re bleeding

10 Jun 2025

Who owns digital?

Digital

Who owns digital?

Issued by Offernet 6 Jun 2025

Tractor Media Holdings evolves into media and innovation hub Glynt

OOH

Tractor Media Holdings evolves into media and innovation hub Glynt

Issued by Tractor Outdoor 2 Jun 2025

A new digital advertising initiative, Broadbrand, has launched with Vincent Maher appointed CEO (Image supplied)

Media

South African publisher-first network launches

23 May 2025

The awards were held on Thursday. Source: Supplied.

Advertising

TFG and VML triumph at the Smarties 2025 Awards

9 May 2025

What happened to the people-first approach in media agencies?

Media

What happened to the people-first approach in media agencies?

Issued by Advertising Media Forum 7 May 2025

Primedia Outdoor and Johannesburg Road Agency keeping traffic lights on during outages

OOH

Primedia Outdoor and Johannesburg Road Agency keeping traffic lights on during outages

Issued by Primedia Out-of-Home 30 Apr 2025

#OrchidsandOnions: Gambling ads hit the jackpot, used car salesmen stuck in cliché lane

#OrchidsandOnions

#OrchidsandOnions: Gambling ads hit the jackpot, used car salesmen stuck in cliché lane

Brendan Seery 29 Apr 2025

Source: © 123rf The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continues its four-part masterclass series with a deep dive into programmatic media, exposing inefficiencies and shedding light on the challenges and solutions facing advertisers today

Marketing & Media

IAS Media Assurance Masterclass Series spotlights Programmatic Media

24 Apr 2025