Media buying | Bizcommunity

Media buying | Bizcommunity

News

Source: © 123rf 76% of advertisers in Mexico work with specialised agencies and still wish to continue working with them in the future, with one agency as the lead agency

Marketing & Media

Part 1: Agency Scope Mexico - Specialised agencies still preferred over integration

3 days

The cost of efficiency on quality

Media

The cost of efficiency on quality

Issued by Advertising Media Forum 30 Jul 2025

Source: © 123rf Saul Marquez, CEO of Outcomes Rocket, examines what Prime Day reveals about the future of performance marketing

Marketing

Prime Day: A new performance marketing landscape

Saul Marquez 3 Jul 2025

The rise and rise of the little giants – and the creative reformation ahead

Advertising

The rise and rise of the little giants – and the creative reformation ahead

Kurt Schröder, Issued by DoubleShift 3 Jun 2025

Bigger isn’t always better. Here’s why

Advertising

Bigger isn’t always better. Here’s why

Dawn Rowlands, Issued by Dentsu 21 May 2025

Source: © 123rf Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22f May as they announce the upcoming release of the latest Marketing All Product Survey (Maps)

Media

Maps shows radio and TV's resilience

21 May 2025

Source: © 123rf The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continues its four-part masterclass series with a deep dive into programmatic media, exposing inefficiencies and shedding light on the challenges and solutions facing advertisers today

Marketing & Media

IAS Media Assurance Masterclass Series spotlights Programmatic Media

24 Apr 2025

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Online Media

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Kevin Cogill & Kgabele Memela, Issued by Dentsu 20 Mar 2025

PR & Communications

Unleashing brand potential: The power of PR newsrooms

Issued by TenacityPR 19 Mar 2025

Source: © 123rf The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), addressed one of the industry’s biggest concerns—non-disclosed media models

Marketing & Media

IAS Media Marketing Compliance Masterclass Series: Tackling non-disclosed media models head-on

11 Mar 2025

Source: © More About Advertising

Marketing & Media

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

GenAI in marketing: Fear or FOMO?

Artificial Intelligence

GenAI in marketing: Fear or FOMO?

Issued by Kantar 30 Jan 2025

#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

Advertising

#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

Gillian Rightford 14 Jan 2025

Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

TenacityPR introduces media buying services

PR & Communications

TenacityPR introduces media buying services

Issued by TenacityPR 7 Jan 2025

CMOs: How to get the best out of agencies

Advertising

CMOs: How to get the best out of agencies

Shaune Jordaan, Issued by Hoorah Digital 12 Dec 2024

Digital transformation - shaping Mediamark for the future

Digital

Digital transformation - shaping Mediamark for the future

Wayne Bischoff, Issued by Mediamark 22 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 5 Nov 2024

Brave Group releases Forge, an AI-driven solution for marketers

Artificial Intelligence

Brave Group releases Forge, an AI-driven solution for marketers

Issued by Brave Group 20 Sep 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Marketing & Media

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Brian Lesser will take on the role in September. Source: Supplied.

Advertising

WPP announces Brian Lesser as new global CEO of GroupM, succeeding Christian Juhl

18 Jul 2024

Rapt Group welcomes Melanie Campbell as partner: group strategy

Advertising

Rapt Group welcomes Melanie Campbell as partner: group strategy

13 Jun 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Marketing & Media

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Pixabay The BRC will release the Q4 2023 Rams dataset spanning January 2022 to December 2023 in the coming weeks

Radio & Audio

The Q4 2023 Rams dataset set for release

30 May 2024

Marketing

Salesforce report: 85% of South African marketers use AI

28 May 2024

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

OOH

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

Issued by Provantage 30 Apr 2024

Prioritise client and team relationships, and other valuable lessons from a media director

Media

Prioritise client and team relationships, and other valuable lessons from a media director

Issued by TDMC 26 Mar 2024

Advertising

Exclusive: In-house agencies see 16% rise since 2020, according to WFA study

4 Mar 2024

Social Media

Understanding the rapid transformation of the social media landscape

Miliswa Sitshwele 1 Mar 2024

Solving the multi-agency dilemma for CMOs

Marketing & Media

Solving the multi-agency dilemma for CMOs

Paul Middleton, Issued by Ebony+Ivory 16 Nov 2023

Image supplied. Thapelo Mmoloke, creative director at CBR Marketing examines some challenges that constrain creative teams in the modern ad agency environment

Advertising

Exclusive: Designing creative with the end in mind delivers bigger impact

Thapelo Mmoloke 22 Aug 2023

Agencies have a responsibility to be transparent with their clients. Source: 123rf.

Advertising

Why agencies should give clients access to their ad accounts

Cheryl Ingram 4 Jul 2023

Kena Outdoor celebrates 20 years of media excellence

OOH

Kena Outdoor celebrates 20 years of media excellence

Issued by Kena Outdoor 23 Jun 2023

#BehindtheSelfie: Tinashe Manyanya, digital marketing manager at Wonga

Digital

#BehindtheSelfie: Tinashe Manyanya, digital marketing manager at Wonga

Karabo Ledwaba 22 Jun 2023

Advertising

All the reasons every CMO needs a specialist services advertising agency

Paul Middleton, Issued by Ebony+Ivory 31 May 2023

Source © alphaspirit The IAB South Africa has formed a three-year publishing industry measurement partnership with dY/dX, to provide a standardised measurement currency for publishers

IAB Bookmarks Awards

IAB SA and dY/dX partner for standardised measurement currency for publishers

29 May 2023

CRM, CX, UX

VMLY&R South Africa launches gamechanger, VMLY&R Commerce

Danette Breitenbach 15 May 2023

Media

From advertising blackmail to physical threats, Kenya's journalists are under attack - but they must also regain public trust

George Ogola 17 Apr 2023

Tractor appoints Mali Motsumi-Garrido as its new sales director

OOH

Tractor appoints Mali Motsumi-Garrido as its new sales director

Issued by Tractor Outdoor 20 Mar 2023

Source: © August de Richelieu Nielsen ONE Ads provides a consistent, comparable and deduplicated view of ads across screens

Research

Nielsen One Ads launches in US

5 Jan 2023

Digital

Proptech company Flow launches billboard advertising for estate agencies

24 Aug 2022

Smart business in a tough economy: How 5 small words led the M&C Saatchi Group through the unexpected global pandemic

Advertising

Smart business in a tough economy: How 5 small words led the M&C Saatchi Group through the unexpected global pandemic

Jacques Burger, Issued by M&C Saatchi Abel 10 Aug 2022

Partnerships, collaboration key to going green across the media supply chain

ESG & Sustainability

Partnerships, collaboration key to going green across the media supply chain

Sindy Peters 29 Jul 2022