Marketing science | Bizcommunity

Marketing science | Bizcommunity

News

Philip Cohen of Fofum Brands gives insight into how are doubling down on loyalty while consumers are switching more than ever. (Image: )

Marketing

Loyalty marketing is solving the wrong problem

Philip Cohen 7 hours

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

CRM, CX, UX

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Digital

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Carl Jordan, Issued by TikTok 11 Dec 2024

Feed me Seymour!

Advertising

Feed me Seymour!

Richard Lord, Issued by Advertising Media Forum 21 May 2024

Source: © Medium From co-created content to 'staying true to #delulu' on TikTok, the shift where everyone can have a voice has unleashed creativity for all

Social Media

Creative bravery needed in an era where storytelling has become predictable

23 Jan 2024

Source: © 123rf Greg Bailie, sales lead, global business solutions, TikTok - sub-Saharan Africa, gives 5 ways brands can seize the advantage of digital communities this festive season

Digital

5 ways brands can seize the advantage of digital communities this festive season

Greg Bailie 26 Oct 2023

Cannes Lions

5 key priorities for delivering effective advertising

21 Jun 2022

#BizTrends2021: Creativity and technology, the best of both in 2021

Trends

#BizTrends2021: Creativity and technology, the best of both in 2021

Brett Morris 6 Jan 2021

Image by from ..

Marketing

Mass personalisation - A targeting paradox

Isla Prentis 29 Oct 2020

Discover the places where great ads thrive!

Advertising

Discover the places where great ads thrive!

Issued by Kantar 12 Oct 2020

Branding

The distinctiveness of the Monkey Bread Tree and brand assets

Jedd Cokayne 5 Aug 2020

10 questions to ask the marketing director

Marketing

10 questions to ask the marketing director

mike broom 3 Dec 2019

Campaign Creators via .

Research

Marketers demand third-party providers bring more compliance to lead marketing science [report]

21 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

Marketing

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

Marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

World's biggest PR measurement summit held in Prague

PR & Communications

World's biggest PR measurement summit held in Prague

Issued by Ornico 20 Jun 2019

What's the use of marketing research? A cynic's answer: Ask Absa!

Research

What's the use of marketing research? A cynic's answer: Ask Absa!

mike broom 13 Jul 2018

Stop debating digital

Digital

Stop debating digital

Darren Mansour 9 May 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Research

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

mike broom 12 Apr 2018

Image credit: WildVeganGarden via .

Marketing

Influence marketing - tapping into the herd instinct

mike broom 5 Apr 2018

#IMC2018: The science of how brands grow

Marketing

#IMC2018: The science of how brands grow

Jessica Tennant 16 Feb 2018

Teaching an old dog new tricks

Research

Teaching an old dog new tricks

Issued by Kantar 18 Dec 2017

Focus on Shopper Marketing

#ShopperMarketing: A winning omni-channel approach

Stefan Abro 26 Oct 2017

Andrei Krauchuk © –

Marketing

Talking 'mental availability' for brands with Spark Media

Leigh Andrews 10 Oct 2017

Marketing in a recession and beyond

Marketing

Marketing in a recession and beyond

Gill Randall 18 Jul 2017

Kantar launches Kantar Public to serve government and public sector clients

Research

Kantar launches Kantar Public to serve government and public sector clients

Issued by Kantar 8 Nov 2016

International scientist unpacks real reason for advertising

Marketing

International scientist unpacks real reason for advertising

6 Oct 2016

The root of 2016's digital consumer

Research

The root of 2016's digital consumer

Leigh Andrews 13 Apr 2016

Marketers seek a new model for insights

Marketing

Marketers seek a new model for insights

18 Mar 2016

Kirsten Dugmore

Advertising

SPARKing an agency revolution

Leigh Andrews 4 Dec 2015

Marketing Science book series launches four titles

Publishing

Marketing Science book series launches four titles

22 Jul 2015

[Content Marketing] How branded content is changing communications

Focus on Content Marketing

[Content Marketing] How branded content is changing communications

Louise Marsland 29 Jul 2015

Budgeting tips for marketers from EBI

Advertising

Budgeting tips for marketers from EBI

19 Sep 2014

[IMCC] Creativity through hacking

Marketing

[IMCC] Creativity through hacking

Sindy Peters 12 Jun 2014

Social media brands and businesses being taken for a ride

Digital

Social media brands and businesses being taken for a ride

Gordon Barker 5 Feb 2014

Unpacking shopper behaviour

Research

Unpacking shopper behaviour

1 Nov 2013

Do loyalty programmes work?

CRM

Do loyalty programmes work?

Noëleen Bruton 2 Oct 2013

Research

Growth from knowledge indeed!

Issued by NielsenIQ 26 Oct 2012

New research company in Durban offers sub-Saharan services

Research

New research company in Durban offers sub-Saharan services

8 Aug 2012

Discussing impact of private label brands

Research

Discussing impact of private label brands

14 Aug 2011

2011 PAMRO meeting announces speakers

Research

2011 PAMRO meeting announces speakers

4 Aug 2011

Exhibitions & Events

House brands researcher to visit SA

27 Jul 2011

Medieval doctors and merry-go-rounds

Retail Marketing

Medieval doctors and merry-go-rounds

Dominic Rowbotham 17 Feb 2011

Marketing

Vikesh Singh appointed managing director of Panel Services Africa

10 Aug 2010

Retail Marketing

RAC Lite hits SA in August

7 Jul 2010

[2010 trends] Core trends affecting marketers

Marketing

[2010 trends] Core trends affecting marketers

Prof Roger Sinclair 13 Jan 2010