Marketing research | Bizcommunity

Marketing research | Bizcommunity

News

Connect with key decision makers in research and be a sponsor for this year’s Samra Annual Conference!

Events & Conferencing

Connect with key decision makers in research and be a sponsor for this year’s Samra Annual Conference!

Issued by SAMRA 26 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Ford SA appoints Tarryn Knight as its new head of marketing

Dealers

Ford SA appoints Tarryn Knight as its new head of marketing

6 Feb 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Media

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Lebo Madiba 16 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Graeme Lawrence honoured with the 2024 Quirk's Lifetime Achievement Award

Research

Graeme Lawrence honoured with the 2024 Quirk's Lifetime Achievement Award

Issued by Human8 21 Nov 2024

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Retail

Inflationary pressures see alcohol and fast food purchases decline

Danette Breitenbach 12 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Marketing

Warc 2024 Report: 3 key strategies marketing leaders need to know in 2024

1 Oct 2024

Ask Afrika founder, Andrea Rademeyer chairs ESOMAR Congress, a first for Africa

Research

Ask Afrika founder, Andrea Rademeyer chairs ESOMAR Congress, a first for Africa

19 Sep 2024

Finance

Navigating short-term insurance: Insights into SA's consumer behaviour

26 Aug 2024

#WomensMonth: Tarryn Knight shares her journey as Audi SA's marketing and PR leader

Dealers

#WomensMonth: Tarryn Knight shares her journey as Audi SA's marketing and PR leader

Imran Salie 23 Aug 2024

Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years

Marketing

Part 2 – Agency Scope China: Short term performance prevents development of deep relationships

13 Aug 2024

Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China

Marketing

Part 1: Agency Scope China: A greater value on strategy

12 Aug 2024

Retail specialist Smollan announces strategic alliance with Impact HD Inc

Retail Services

Retail specialist Smollan announces strategic alliance with Impact HD Inc

12 Aug 2024

Gen Z is spending less on TVs and buying a handful of devices that can do more things. Source: Tech Daily/Unsplash

Mobile & Apps

Maps finds load shedding accelerated the Gen Z shift to streaming

9 Jul 2024

Understanding marketing vs. advertising: Why businesses need both

Marketing

Understanding marketing vs. advertising: Why businesses need both

Issued by AAA School of Advertising 24 May 2024

Source: © 123rf Streaming video and social platforms carving out their space in the video viewing universe, shows the Maps May 2024 release

Research

Maps May 2024: Media consumption stable despite increasing financial strain on consumers

23 May 2024

SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research

Research

SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research

Issued by SAMRA 14 May 2024

Exclusive market research workshops to be hosted only at the SAMRA Annual Conference 2024

Research

Exclusive market research workshops to be hosted only at the SAMRA Annual Conference 2024

Issued by SAMRA 7 May 2024

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

Research

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

Issued by SAMRA 22 Apr 2024

Marketing

Warc releases The Future of Measurement Report

19 Apr 2024

The power of AI and innovative thinking in learning

4th Industrial Revolution

The power of AI and innovative thinking in learning

Issued by Richfield 17 Apr 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Marketing & Media

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Latest Maps data reveals key insights into consumer media habits

Research

Latest Maps data reveals key insights into consumer media habits

22 Mar 2024

Digital

Brand building for the future with Invibes’ in-feed advertising

Issued by Invibes Advertising 19 Feb 2024

GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards

Research

GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards

Issued by GeoTerra Image 9 Feb 2024

Human8 appoints Amy Perifanos as new global CPO

Research

Human8 appoints Amy Perifanos as new global CPO

Issued by Human8 31 Jan 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Marketing

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Issued by RAPT Creative Agency 16 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

Marketing

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Revolutionising retail store planning in SA’s clothing industry

Retail

Revolutionising retail store planning in SA’s clothing industry

Craig Schwabe 18 Dec 2023

Source: © 123rf Tthe Marketing Research Foundation’s (MRF) latest iteration of the Marketing All Product Survey 1(Maps) is available

Marketing

Latest Maps shows recovery from recent global events and ongoing economic pressures on consumers

12 Dec 2023

Source: © 123rf The 2023 Agency Scope found that clients want to sit in the same room with their agencies

Marketing

#AgencyScopeSA Part 2: Longer client-agency relationships produce great work

Danette Breitenbach 1 Dec 2023

Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa

Marketing

Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

30 Nov 2023

Marketing

MRF announces latest MAPS release date

27 Sep 2023

Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response

Marketing

Agency Scope SA 2023/2024: A very good response

21 Aug 2023

Finance

Women driving retail spend as key decision makers

18 Aug 2023

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has commissioned a new Television Establishment Survey (ES) as well as other research

Research

BRC commissions television universe update and other research

15 Aug 2023

Marketing

More findings from Scopen's Agency Scope in Mexico

4 Aug 2023

Source: © 123rf The latest Maps shows consumer behaviour shifts in shopping

Research

Maps shows changes in consumer behaviour, shopping patterns and media consumption

4 Aug 2023

Source: © 123rf Shop! South Africa and the Institute of Marketing Management (IMM) have formed a partnership

Retail Services

Shop! South Africa and the Institute of Marketing Management join forces

27 Jul 2023

Out of the mouths of interns

Education

Out of the mouths of interns

Issued by Boomtown 19 Jul 2023

How different are B2B and B2C customers, truly?

Marketing

How different are B2B and B2C customers, truly?

Paul Middleton, Issued by Ebony+Ivory 12 Jul 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope

Research

Agency Scope part of SA agency and marketing industry culture

6 Jul 2023