Marketing campaign | Bizcommunity

Marketing campaign | Bizcommunity

News

Frigair 2025: An electrifying success with overwhelming attendance and serious engagement

ESG & Sustainability

Frigair 2025: An electrifying success with overwhelming attendance and serious engagement

Issued by FRIGAIR EXPO 2025 3 Jul 2025

Siya and Rassie star in Adidas’ Plus One Effect campaign

Advertising

Siya and Rassie star in Adidas’ Plus One Effect campaign

3 Jul 2025

SA growers launch SummerStar Ruby grapefruit drive in Europe

Agro-processing

SA growers launch SummerStar Ruby grapefruit drive in Europe

3 Jul 2025

Forge by Brave to sponsor 2 key categories at the 2025 New Generation Awards

Marketing

Forge by Brave to sponsor 2 key categories at the 2025 New Generation Awards

Issued by Brave Group 2 Jul 2025

Brandhead evolves: From media owner to full-service creative digital advertising agency

Digital

Brandhead evolves: From media owner to full-service creative digital advertising agency

Issued by Gida Media 1 Jul 2025

The New Generation Awards announces WesBank as its official headline naming sponsor

Youth Marketing

The New Generation Awards announces WesBank as its official headline naming sponsor

Issued by Lavello Marketing Solutions 27 Jun 2025

Branding

Sunshinegun appointed to redesign the Nelson Mandela Children’s Fund brand identity

Issued by Sunshinegun 23 Jun 2025

The campaign stars Damson Idris and Brad Pitt. Source: Supplied.

Advertising

Heineken 0.0 launches high-octane campaign for Apple Original Films’ F1 The Movie

20 Jun 2025

An AI that mentions chicken randomly whenever interacted with has been revealed to be an all-new South African artificial intelligence (AI) platform created by KFC, the Kentucky AI Integrated Assistant (Image supplied)

Advertising

The Kentucky AI Integrated Assistant: Going to extraordinary lengths for the taste of KFC

19 Jun 2025

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Advertising

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Issued by Association for Communication and Advertising 13 Jun 2025

Source: Supplied

Tourism & Travel

New Cape Town campaign aims to drive tourism and investment growth

12 Jun 2025

Reach 1 million South African car buyers in one place

Online Media

Reach 1 million South African car buyers in one place

Issued by Broad Media 11 Jun 2025

Source: ©Effie Awards Index AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index

Advertising

Global Effie Index: AB InBev in top spot - again!

6 Jun 2025

How EchoHouse Pulled Off 3 Campaigns In 3 Countries In 1 Weekend

Marketing

How EchoHouse Pulled Off 3 Campaigns In 3 Countries In 1 Weekend

Issued by BA:KO by EchoHouse 25 Apr 2024

#BehindtheSelfie: Craig Rodney, founder of The Agency Coach

Behind the Selfie

#BehindtheSelfie: Craig Rodney, founder of The Agency Coach

4 Jun 2025

“If you’re broke, you can’t be boring.”: Mariska Oosthuizen, chief marketing officer at Sanlam

Financial Services

“If you’re broke, you can’t be boring.”: Mariska Oosthuizen, chief marketing officer at Sanlam

Issued by Sanlam Fintech 30 May 2025

How top South African companies reach their target audience

Online Media

How top South African companies reach their target audience

Issued by Broad Media 29 May 2025

Lisa Naa Quama Darko captured by Gilbert Asante.

Africa Month

#AfricaDay: Africa's trailblazing creatives in Facebook's latest campaign

26 May 2025

Islam Eldessouky. Source: YouTube.

Advertising

#Exclusive: What’s in a name? Islam ElDessouky on Coca‑Cola’s reimagined Share a Coke

Karabo Ledwaba 19 May 2025

M&C Saatchi Abel's Bulletproof Park campaign for Gun Free SA is a story about a “fake idea” that led to real change (Image supplied)

Marketing

#BehindtheCampaign: Bullet Proof Park | A fake idea with real change

13 May 2025

Leander Kettledas is the corporate communications & marketing manager at Canon South Africa.

Behind the Selfie

#BehindtheSelfie: Leander Kettledas, corporate communications & marketing manager at Canon SA

30 Apr 2025

Images supplied.

Marketing

Omo's Stay Unbeatable campaign partners with Olympian Caster Semenya and SA Rugby

Aa-isha Hassiem 15 Apr 2025

Pictured: Davin Phillips. Image supplied.

Marketing

#BehindtheSelfie: Davin Phillips, CSA executive director

Aa-isha Hassiem 3 Apr 2025

Source: © 123rf In a world of sameness, humans are not thinking, not applying themselves and not adding anything new, just melting into whatever the digital algorithm is feeds us

Trends

#BizTrends2025: Break free from brain rot, enshittification, move from digital sameness and embrace culture movements

Danette Breitenbach 31 Mar 2025

Selected Pro Shop stores to stock BooYaa Golf apparel

Retailers

Selected Pro Shop stores to stock BooYaa Golf apparel

17 Mar 2025

The streaming giant is on an advertising hunt. Source: Netflix.

Advertising

WWE RAW on Netflix creates a new advertising battleground for brands

12 Mar 2025

Marketing

Botswana and De Beers’ marketing push to revive diamond demand

Karabo Ledwaba 26 Feb 2025

Triple industry award winner talks marketing effectiveness and delivering results that matter

IMC Conference

Triple industry award winner talks marketing effectiveness and delivering results that matter

Issued by IMC Conference 24 Feb 2025

Source: © Facebook Eugene K Mametse, marketing and communications specialist, CPRP – GCIS, explains how Sona presented the government with the opportunity to put together a unified marketing campaign

Marketing & Media

#Sona2025 | The opportunity to showcase the country's achievements and the way forward

Eugene K Mametse 14 Feb 2025

The bird was allegedly 'killed' by a Tesla Cybertruck.

Marketing

Duolingo's owl 'killed' by Tesla Cybertruck in viral campaign

Karabo Ledwaba 14 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

The Marketing Achievement Awards has unveiled the 2025 qualifiers (Image supplied)

Marketing

Marketing Achievement Awards unveils 2025 qualifiers

3 Feb 2025

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Social Media

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Kelly Kaimowitz 3 Feb 2025

Bold vision and renewed energy for 2025 - Isilumko Activate

Marketing

Bold vision and renewed energy for 2025 - Isilumko Activate

Issued by Isilumko Activate 30 Jan 2025

Provoke Media's Paul Holmes says PR and CCO need to understand business if they are to shape policy and impact organisations. Holmes was speaking at the inaugural PRCA Africa conference in Cape Town (Image supplied)

PR & Communications

The need for PR to understand business to make an impact

Danette Breitenbach 30 Jan 2025

BusinessTech’s incredible audience of South African decision-makers

Online Media

BusinessTech’s incredible audience of South African decision-makers

Issued by Broad Media 7 Jan 2025

Helm wins CX Solutions Provider of the Year - Middle East and Africa

CRM, CX, UX

Helm wins CX Solutions Provider of the Year - Middle East and Africa

Issued by Helm 10 Dec 2024

Metropolitan's “No. 1 for our No. 1s” campaign, created by Grey South Africa, flips the script on customer service (Image supplied)

Advertising

#BehindtheCampaign: Metropolitan's No. 1 for our No. 1s shows what exceptional service is

13 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

Marketing & Media

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

4 Dec 2024

AltSchool Africa and Binance launch scholarships to nurture digital skills in 500 Africans

Bursaries, Scholarships & Finance

AltSchool Africa and Binance launch scholarships to nurture digital skills in 500 Africans

3 Dec 2024

PayJustNow's CGI ads set new BNPL benchmark

Artificial Intelligence

PayJustNow's CGI ads set new BNPL benchmark

26 Nov 2024

Troye Sivan announced his new role in a mock press conference.

Marketing

Smirnoff's new Go OFF campaign: Troye Sivan as chief vibes OFFicer

19 Nov 2024

The winners of the second Annual Shopper Marketing Awards by Shop! South Africa, which represents SA’s shopper and retail environment industry, have been named. Pictured Tradeway and clients (Image supplied)

Marketing

2nd Annual Shopper Marketing Awards winners

15 Nov 2024

Sanlam revealed that the comedy show was in fact a marketing campaign. Source: Supplied.

Marketing

Sanlam teams up with Mpho Popps for financial literacy marketing campaign

23 Oct 2024

Parenting Experience Plus (+) 2025 offers solutions based on interaction between parents and brands

Events

Parenting Experience Plus (+) 2025 offers solutions based on interaction between parents and brands

Issued by BabyYumYum.com 21 Oct 2024

3 ways for South African businesses to stand out in the Black Friday frenzy

Online Media

3 ways for South African businesses to stand out in the Black Friday frenzy

Issued by Broad Media 16 Oct 2024

Brave Group and Forge by Brave win big in 2024 New Generation Awards

Digital

Brave Group and Forge by Brave win big in 2024 New Generation Awards

Rupert Mthembu, Issued by Brave Group 9 Oct 2024

Hoorah shines at the New Generation Awards in Johannesburg

Digital

Hoorah shines at the New Generation Awards in Johannesburg

Issued by Hoorah Digital 4 Oct 2024

Publicis Groupe Africa celebrates success at New Gen Awards 2024

Digital

Publicis Groupe Africa celebrates success at New Gen Awards 2024

Issued by Publicis Groupe Africa 2 Oct 2024