Marketers | Bizcommunity

Marketers | Bizcommunity

News

Branding

How to build a brand that lasts when the trends don't just change every year, but every day

Phoebe Opperman, Issued by DUO Marketing + Communications 1 day

99c wins prestigious Shoprite Group Supplier of the Year Award for 2025

Advertising

99c wins prestigious Shoprite Group Supplier of the Year Award for 2025

Issued by Ninety9cents 3 days

2025: A transformative year for global advertising defined by growth, upheaval, and opportunity

Digital

2025: A transformative year for global advertising defined by growth, upheaval, and opportunity

Issued by Hoorah Digital 3 days

Mike Saunders, CEO of Digitlab explains the findings of the third annual State of Digital Survey (Image supplied)

Digital

It’s a golden age of business data - or is it?

Mike Saunders 3 days

(Image supplied)

Marketing & Media

Scopen SA’s most admired creative and media agency professionals for 2025

9 Dec 2025

Cannes Lions

#CannesLions2026: New sport forum coming

8 Dec 2025

Adbot wins Top Women Business in ICT and E-commerce 2025

Marketing

Adbot wins Top Women Business in ICT and E-commerce 2025

Issued by AdBot 5 Dec 2025

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

2026 Digital Marketing and Advertising Trends out now

Digital

2026 Digital Marketing and Advertising Trends out now

Issued by Red September 8 Dec 2025

Marketing & Media

Warc: Red flags deflate marketers optimism for 2026

4 Dec 2025

Scopen reveals South Africa's top campaigns and companies for 2025 (Image supplied)

Marketing

Scopen’s SA's top campaigns and companies 2025: Checkers dominates

4 Dec 2025

How AI is changing, and might kill, SEO

Artificial Intelligence

How AI is changing, and might kill, SEO

Courtney Chapple, Issued by Brave Group 4 Dec 2025

$How fractional communications experts are changing the game$

PR & Communications

How fractional communications experts are changing the game

Laura Rapson 3 Dec 2025

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Marketing

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Natascha Torres 2 Dec 2025

Scopen's South Africa’s Top 10 Most Admired Marketing Professionals for 2025 has been released (Image supplied)

Marketing

Scopen’s South Africa’s Top 10 Most Admired Marketing Professionals for 2025

2 Dec 2025

(Image source: © UNPD Bradly Howland, CEO of Alkemi Collective, says South Africa’s recent hosting of the G20 Summit is a live, high-stakes demonstration of what strategic communication looks like. Pictured: G20 South Africa Finance Ministers and Central Bank Governors meeting

PR & Communications

5 communications insights from SA's recent hosting of the G20 Summit

Bradly Howland 1 Dec 2025

Marketing

Phygital: The future of brand connection in a blended world

Bonita Christie 28 Nov 2025

The martech mirage: $160bn spent. But ROI is still elusive

Marketing

The martech mirage: $160bn spent. But ROI is still elusive

Musa Kalenga, Issued by Brave Group 27 Nov 2025

Montego Pet Nutrition celebrates 25 years of innovation and growth

FMCG

Montego Pet Nutrition celebrates 25 years of innovation and growth

27 Nov 2025

Following last month’s ACA Effie Awards, Gillian Rightford, executive director, shares her thoughts on the Awards (Image: Bizcommunity)

Effie Awards

#EffieAwards2025 | Gillian Rightford: The Alchemy of Effectiveness

27 Nov 2025

Artificial Intelligence

A backlash against AI imagery in ads may have begun as brands promote ‘human-made'

Paul Harrison 26 Nov 2025

Branding

Adobe bets $1.9bn on brand visibility, acquiring Semrush

25 Nov 2025

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Marketing

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Issued by NielsenIQ 25 Nov 2025

Effie College announces inaugural South African winners

Education

Effie College announces inaugural South African winners

Issued by Association for Communication and Advertising 25 Nov 2025

Red September emerges as a top agency at the 2025 Assegai Awards

Direct Marketing

Red September emerges as a top agency at the 2025 Assegai Awards

Issued by Red September 24 Nov 2025

In the final session of the 2025 Marketing Masterclass series, industry leaders unpacked why safe, predictable advertising is failing and how entertainment, bold thinking and real consumer insight are the new keys to relevance. (Image Supplied)

Marketing

Marketing masterclass: Why “boring” brands are losing attention

24 Nov 2025

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA

CRM, CX, UX

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA

Michelle Geere, Issued by AdBot 21 Nov 2025

Ogilvy and SAB Carling Black Label 2023 winners of the IAS-sponsored FM AdFocus Partnership Award (Image: Source © AdFocus Awards )

Advertising

FM AdFocus Awards 2025: The power of partnership in a changing industry

21 Nov 2025

OLC claims major wins at the 2025 Assegai Awards

Direct Marketing

OLC claims major wins at the 2025 Assegai Awards

Issued by OLC Through The Line Communications 20 Nov 2025

Peak season 2025/26: 3 must-do marketing priorities for South African retail

Retail Marketing

Peak season 2025/26: 3 must-do marketing priorities for South African retail

Anwar Jappie, Issued by Google 19 Nov 2025

Black Friday has become one of the loudest and most predictable days in the marketing calendar. Penquin’s strategy director, Thando Mxosa, says the noise has disguised how disconnected brands have become from the people they’re meant to serve (Image source: © 123rf )

Marketing

Has Black Friday become a reflex for brands?

Thando Mxosa 19 Nov 2025

Source: The South African Subtropical Growers'? Association | LinkedIn

Agriculture

Subtropical fruit sector examines strategy, innovation and market growth

18 Nov 2025

Dale Hefer, CEO of the Nedbank IMC on stage at this year's Nedbank IMC. The official 2025 Nedbank IMC White Paper has been released (Image source: © IMC)

IMC Conference

2025 Nedbank IMC White Paper: 5 calls to action for marketers

18 Nov 2025

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 18 Nov 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

Advertising

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 18 Nov 2025

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Direct Marketing

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Issued by DMASA 18 Nov 2025

Caxton launches new integrated media solution with unrivalled reach

Media

Caxton launches new integrated media solution with unrivalled reach

Issued by Caxton Media 17 Nov 2025

Assegai Awards 2025 shine in a sold-out celebration of excellence

Direct Marketing

Assegai Awards 2025 shine in a sold-out celebration of excellence

Issued by DMASA 14 Nov 2025

Understanding the growing emotional drivers behind consumer choice

FMCG

Understanding the growing emotional drivers behind consumer choice

Issued by TLC Worldwide Africa 13 Nov 2025

$South Africa’s first accredited shopper marketing course has launched. Iamge: From left to right: Ted Miller - corporate learning design team lead, Red & Yellow, Mary-Leigh Abramson - head of corporate relations, Red & Yellow, Kirsty Peters - senior business relationship manager, Red & Yellow, Di Wilson - managing director of Integer\Hotspot and founder of SHOP! SA (Image supplied)$

Education

SA’s first accredited shopper marketing course launches

13 Nov 2025

Rethinking AI-Generated advertising: How real people really react

Artificial Intelligence

Rethinking AI-Generated advertising: How real people really react

Ecem Erdem and Věra Šídlová, Issued by Kantar 12 Nov 2025

Marketing

Warc's 2026 toolkit: Marketers' confidence wanes

11 Nov 2025

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 11 Nov 2025

South Africa's Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in closed-door sessions at AdForum 2025 in London (Source: © 123rf )

Marketing & Media

5 key trends from the AdForum Worldwide Summit 2025

11 Nov 2025

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

Loyalty crisis: South Africans switching brands faster than ever

Branding

Loyalty crisis: South Africans switching brands faster than ever

Mosa Ntwampe, Issued by Brave Group 6 Nov 2025

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

Marketing

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

6 Nov 2025

Niko Kougioumtzis, RAPT Creative strategist asks culture, pop culture, and the marketing mirror: which influences which? (Image source: © Professional Jeweller )

Marketing

What came first: Marketing or culture?

Niko Kougioumtzis 4 Nov 2025