Legacy brands | Bizcommunity

Legacy brands | Bizcommunity

News

Yassin Aberra, founder and CEO of Social Market Way, breaks down what social listening actually means, why legacy brands are moving now, and what the competitive stakes look like for those who don't (Image source: © 123rf )

Digital

What is social listening and why it is important

Yassin Aberra 3 hours

Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Youth Marketing

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 18 Feb 2026

Living with the Ford Territory: Wrapping up 6 months behind the wheel

Launches & Reviews

Living with the Ford Territory: Wrapping up 6 months behind the wheel

Imran Salie 8 Oct 2025

Beeld’s unfortunate demise: How corporate transitions should not be managed

Newspapers

Beeld’s unfortunate demise: How corporate transitions should not be managed

Wilma de Bruin 17 Sep 2025

3 lessons from Destiny magazine for publishers

Media

3 lessons from Destiny magazine for publishers

Nomphelo Jabavu 11 Sep 2025

Experiential retail redefines luxury shopping

Sales

Experiential retail redefines luxury shopping

21 Jul 2025

The art of impact: How Kena Outdoor reimagined a national icon

OOH

The art of impact: How Kena Outdoor reimagined a national icon

Issued by Kena Outdoor 16 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

We are in great company! Medihelp turns 120 and celebrates legacy brands in South Africa

Medical Aid

We are in great company! Medihelp turns 120 and celebrates legacy brands in South Africa

Issued by Medihelp 7 Jul 2025

Facing global headwinds, Chinese automakers make a play for Africa

Dealers

Facing global headwinds, Chinese automakers make a play for Africa

27 Jun 2025

RAPT BizTrendsTV: Heidi Patmore – Digital wallets: A gamechanger

BizTrendsTV

RAPT BizTrendsTV: Heidi Patmore – Digital wallets: A gamechanger

Danette Breitenbach 24 Jun 2025

What news sources do we actually trust?

Research

What news sources do we actually trust?

Issued by BrandMapp 9 Jun 2025

Research

Charting 20 years of brand value: Kantar BrandZ 2025 ranking reveals the world’s most valuable brands

Issued by Kantar 15 May 2025

The digital roadmap of South Africa’s automotive market

Research

The digital roadmap of South Africa’s automotive market

Issued by Rogerwilco 19 Mar 2025

Marketing

Rogerwilco joins the B Corp movement: What it means for employees, clients, and the industry

Mongezi Mtati 5 Mar 2025

Sanlam's Life of Confidence campaign overcame the challenges in the financial services market by tapping into the power of digital marketing explains (left) Kirsten Fynn, business unit director at Incubeta and (right) Kelly Driscoll, head of demand generation at Sanlam (Images supplied. Production by Bizcommunity)

Artificial Intelligence

Lessons in digital marketing from Sanlam’s Life of Confidence campaign

4 Sep 2024

Tesla’s futuristic Cybertruck finally arrives – here’s why the company’s success is riding on it

Fuel & Energy

Tesla’s futuristic Cybertruck finally arrives – here’s why the company’s success is riding on it

Peter Wells 7 Dec 2023

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Navigating the retail jungle: From e-commerce to brick and mortar

Retail

Navigating the retail jungle: From e-commerce to brick and mortar

6 Oct 2023

Image supplied. Promise agency was named best digital agency at the 2023 IAB Bookmark Awards

IAB Bookmarks Awards

#Bookmarks2023: Legacy brands lead the way with digital excellence

Danette Breitenbach 31 Jul 2023

Navisha Bechan-Sewkuran. Source: Supplied.

PR & Communications

Strength and grit: Navisha Bechan-Sewkuran celebrates 10 years at Mondelez International

Karabo Ledwaba 10 Mar 2023

Marketing

Brand equity key to building community with consumers

Yael Geffen 5 Dec 2022

Media

Bull Brand launches new podcast series

25 Mar 2022

Branding

Legacy is only a relevant brand message if you're still relevant

Jennilee Peremore-Oliver 22 Mar 2022

#BizTrends2022: Dear Retail. Let me cheer you up.

Trends

#BizTrends2022: Dear Retail. Let me cheer you up.

Howard Saunders 5 Jan 2022

How designers can maintain their individuality working at big fashion houses

Fashion & Homeware

How designers can maintain their individuality working at big fashion houses

Marie-Agnes Parmentier 14 Sep 2021

Paying tribute to Aggrey Maposa

Research

Paying tribute to Aggrey Maposa

Issued by Kantar 9 Mar 2021

#BizTrends2021: The rise of D2C

Trends

#BizTrends2021: The rise of D2C

Michael Smollan 14 Jan 2021

#BizTrends2021: Mergers, acquisitions and deaths of agencies

Trends

#BizTrends2021: Mergers, acquisitions and deaths of agencies

César Vacchiano 6 Jan 2021

Covid-19 will bring about a retail apocalypse

Retail

Covid-19 will bring about a retail apocalypse

Howard Saunders 8 Apr 2020

The rising case of populism and its impact on brands

CRM, CX, UX

The rising case of populism and its impact on brands

Nonye Mpho Omotola 11 Feb 2020

Image credit: Epica Awards.

Advertising

One Young World to join Epica at 2019 Creative Circle

30 Oct 2019

The evolution of branding through the digital agency

Digital

The evolution of branding through the digital agency

Desiree Gullan 24 Apr 2019

Position, position, position

Branding

Position, position, position

Issued by Off the Shelf marketing 23 Jan 2019

#TopBrands2018: Celebrating iconic brands

Research

#TopBrands2018: Celebrating iconic brands

Danette Breitenbach 25 Oct 2018

Johanna McDowell, managing director of the IAS and the South African partner of Scopen.

Advertising

Johanna McDowell shares insights from 2018 AdForum Summit

Juanita Pienaar 5 Jun 2018

Simelane and Cooper.

Design

#BODCT: Surprise! THIS is today's African consumer

Leigh Andrews 11 Oct 2017

Blinkers are fine if you're a horse, not if you're running a business. Elena Levitina © –

Social Media

#RYExecEd: Why your brand's missing out if it's not taking social seriously

Leigh Andrews 2 Aug 2017

Trends

L'Oréal Paris maintains top position as the world's most valuable personal care brand, worth $23.5bn

Issued by Kantar 9 Jun 2016

Toppling giants

Marketing

Toppling giants

Douglas Kruger 27 Oct 2015

New job titles, old job descriptions

Social Media

New job titles, old job descriptions

Musa Msane 31 Aug 2015

Interbrand releases 100 "Best Global Brands"

Research

Interbrand releases 100 "Best Global Brands"

16 Sep 2010