Influencer | Bizcommunity

Influencer | Bizcommunity

News

The New York Festivals Advertising Awards (NYFA) 2025 winners have been announced (Image supplied)

Advertising

Dentsu Digital Inc. awarded New York Festivals 2025 Best of Show Award

16 minutes

African Gen Z on the rise in the global influence economy

Youth Month

African Gen Z on the rise in the global influence economy

Issued by Dentsu 23 hours

Effie Awards South Africa announces 2025 jury panel

Marketing

Effie Awards South Africa announces 2025 jury panel

Issued by Association for Communication and Advertising 6 Jun 2025

Source: ©Effie Awards Index AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index

Advertising

Global Effie Index: AB InBev in top spot - again!

6 Jun 2025

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Marketing

Pan African marketing just got easier for global brands: Connect with BA:KO By EchoHouse

Issued by BA:KO by EchoHouse 4 Jun 2025

Branding

EchoHouse: 17 Years In; An Emerging African Brand. A Fresh Look!

Issued by BA:KO by EchoHouse 7 Feb 2025

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

Digital

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

Lebogang Moerane heads social and influencer team at Dentsu Creative SA

Marketing

Lebogang Moerane heads social and influencer team at Dentsu Creative SA

Issued by Dentsu 2 Jun 2025

Upskilling Gen Z entrepreneurs through higher certificates

Higher Education

Upskilling Gen Z entrepreneurs through higher certificates

Issued by SACAP 28 May 2025

Nivea’s new campaign, 'It’s in the Name – I AM #1 shines a spotlight on what it means for women to feel and be number one (Image supplied)

Advertising

Nivea's I AM #1 campaign puts women first

28 May 2025

Danilo Acquisto, CEO and co-founder of video specialist digital agency, Special Effects Media South Africa gives the case for the untapped intra-African trade opportunity in media and marketing (Image supplied)

Africa Month

#AfricaMonth: Danilo Acquisto - Nurturing Africa’s creative economy

Danilo Acquisto 28 May 2025

Media

Galliova Awards embrace social media influencers in new revamp

28 May 2025

RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world

BizTrendsTV

RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world

Danette Breitenbach 27 May 2025

Vaping is not a safe form of smoking for youngsters (or adults) warns CANSA

Oncology

Vaping is not a safe form of smoking for youngsters (or adults) warns CANSA

Issued by CANSA 26 May 2025

Celebrating excellence in research - Samra Annual Conference 2025 award winners announced

Research

Celebrating excellence in research - Samra Annual Conference 2025 award winners announced

Issued by SAMRA 23 May 2025

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Media

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Issued by Dentsu 23 May 2025

Social Media

Why Meta is in trouble in Nigeria and what this means for Facebook, Instagram and WhatsApp users

23 May 2025

Education

Dentsu School of Influence Kenya sends off first graduates with 40 brand deals in hand

Issued by Dentsu 22 May 2025

Social Media

Gen Z is turning to TikTok, not Google, when they need answers

Sue Blaine 20 May 2025

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Social Media

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Bronwyn Abrahams 16 May 2025

#NOtoUnder18: study reveals teens' responses to alcohol messaging in SA

Wellness

#NOtoUnder18: study reveals teens' responses to alcohol messaging in SA

15 May 2025

The rise of the digital showroom: the new frontline for driving car sales

Dealers

The rise of the digital showroom: the new frontline for driving car sales

Mongezi Mtati, Issued by Rogerwilco 15 May 2025

The 2025 Bookmark Awards Learner Jury features 18 promising early-career professionals already making an impact in their respective fields (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025 Awards Learner Jury: More than just a seat at the table

14 May 2025

Pick n Pay and Gorilla win big at the 2025 MMA Smarties Awards

Advertising

Pick n Pay and Gorilla win big at the 2025 MMA Smarties Awards

Jordan Wallace, Issued by Gorilla 14 May 2025

VML South Africa named Agency of the Year at 2025 Smarties Awards

Marketing & Media

VML South Africa named Agency of the Year at 2025 Smarties Awards

Issued by VML 13 May 2025

Sauce Advertising wins Gold at the Smarties Awards

Marketing

Sauce Advertising wins Gold at the Smarties Awards

Issued by Sauce Advertising 12 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

The awards were held on Thursday. Source: Supplied.

Advertising

TFG and VML triumph at the Smarties 2025 Awards

9 May 2025

Gen Z redefines trust in financial institutions

Research

Gen Z redefines trust in financial institutions

Issued by KLA 9 May 2025

Hard-hitting agenda set to inspire at Nedbank IMC 2025

IMC Conference

Hard-hitting agenda set to inspire at Nedbank IMC 2025

Issued by IMC Conference 14 May 2025

Marketing

Beyond influence: How foot soldiers fortify brand trust in community-led influencer campaigns

Issued by Brand Influence Agency 8 May 2025

How partner, reseller, and influencer education can radically drive revenue

Skills Development & Training

How partner, reseller, and influencer education can radically drive revenue

Issued by G&G Advocacy 29 Apr 2025

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

BizTrendsTV

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

Danette Breitenbach 29 Apr 2025

A deep dive into the local 26 million customer social media market

Social Media

A deep dive into the local 26 million customer social media market

Sivu Matyila, Issued by Matte BLK 22 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Public relations at a crossroads

PR & Communications

Public relations at a crossroads

Issued by Brandfundi 15 Apr 2025

Business Day: Your trusted, insightful business news – made more accessible – Out today!

Newspapers

Business Day: Your trusted, insightful business news – made more accessible – Out today!

Tiisetso Motsoeneng 14 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

The success of #backtouni – connecting with SA youth, influencer marketing with Varsity Vibe

Social Media

The success of #backtouni – connecting with SA youth, influencer marketing with Varsity Vibe

Issued by Varsity Vibe 9 Apr 2025

Source: © 123rf Agency Scope South Africa 2025/26 is set to launch in May 2025, and has been expanded to include AI, influencer marketing and retail media as well as a wider industry scope

Marketing & Media

Agency Scope South Africa 2025/26 to launch in May, with expanded categories and reach

4 Apr 2025

Source: © The 2025 EMEA Sabre Awards saw South Africa’s public relations and communications agencies, Retroviral and Razor PR, fly the flag high

PR & Communications

Retroviral and Razor PR fly the flag at the Sabre EMEA Awards

Danette Breitenbach 3 Apr 2025

Marketing

Banner: From nano to micro to macro and mega brand influence: We help creators scale their careers

Issued by Brand Influence Agency 2 Apr 2025

The campaign is refreshed for Gen Z's. Source: Coca Cola.

Marketing

Coca-Cola revives share a coke campaign for 2025

Karabo Ledwaba 27 Mar 2025

Celebrate the uniqueness of your story – one reward at a time!

E-commerce

Celebrate the uniqueness of your story – one reward at a time!

Issued by OnPoint PR 26 Mar 2025

Converge Africa 2025 preliminary agenda reveal: Charting the future of digital commerce

Digital

Converge Africa 2025 preliminary agenda reveal: Charting the future of digital commerce

Issued by Vuka Group 25 Mar 2025

Local designers set to shine at Shanghai Fashion Week 2025

Fashion & Homeware

Local designers set to shine at Shanghai Fashion Week 2025

25 Mar 2025

Marketing

Community-generated content: The new currency in Brand Influence

Issued by Brand Influence Agency 25 Mar 2025