Effectiveness | Bizcommunity

Effectiveness | Bizcommunity

News

Keshin Govender, head of creative and production at Siemens AG talks about how a purpose-driven creativity approach has given the company measurable results (Image supplied)

Marketing & Media

4 steps to a purpose-driven creativity approach for measurable results

Keshin Govender 1 day

City Lodge Hotels wins Grand Effie Award for SOS!

Marketing

City Lodge Hotels wins Grand Effie Award for SOS!

Issued by City Lodge Hotels 2 days

Ogilvy wins most effective agency at Effies 2025

Marketing

Ogilvy wins most effective agency at Effies 2025

Issued by Ogilvy South Africa 2 days

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Marketing & Media

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Client belief in creativity powers historic win for Joe Public: Africa and the Middle East’s #1 agency

Loeries Creative Week

Client belief in creativity powers historic win for Joe Public: Africa and the Middle East’s #1 agency

Issued by Joe Public 27 Oct 2025

Source: X/@PRASA_Group

Infrastructure & Utilities

SA sets 2030 rail target, seeks private investment

27 Oct 2025

Image source: DC Studio from

Higher Education

Universities can turn AI from a threat to an opportunity by teaching critical thinking

Anitia Lubbe 22 Oct 2025

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

Publicis Groupe Africa named Network of the Year at the African Cristal Awards for the second consecutive year

Media

Publicis Groupe Africa named Network of the Year at the African Cristal Awards for the second consecutive year

Issued by Publicis Groupe Africa 22 Oct 2025

Tseliso Rangaka among One Show 2026 Jury Presidents

The One Club for Creativity

Tseliso Rangaka among One Show 2026 Jury Presidents

22 Oct 2025

TikTok to transform South Africa's shopping habits in Q4

Retail

TikTok to transform South Africa's shopping habits in Q4

21 Oct 2025

$TBWA\Hunt Lascaris and its client City Lodge Hotel Group won the Grand Effie Award 2025 (Image: Bizcommunity, Danette Breitenbach)$

Advertising

TBWA tops the Effies Awards SA

21 Oct 2025

Image credit: on Pexels

NGO, NPO & Social Enterprise

The untapped goldmine in South Africa’s ESD landscape

Nadia Rawjee and Marc Ashton 21 Oct 2025

Source: © 123rf Choosing the right research partner is now as complex as selecting your creative agency says IAS

Marketing & Media

Why smart marketers treat research selection like an agency pitch

21 Oct 2025

South Africa’s palliative care standards gain global recognition

Palliative care

South Africa’s palliative care standards gain global recognition

Issued by COHSASA 20 Oct 2025

From boardroom to classroom: Why senior leaders are going back to school

Higher Education

From boardroom to classroom: Why senior leaders are going back to school

Bryson Pather, Issued by Regent Business School 17 Oct 2025

Advertising

Warc report: How values-driven marketing can transform advertising effectiveness

16 Oct 2025

Image credit: on

Food, Water & Energy Security

#WorldFoodDay: Ensuring South Africa’s future by breaking the cycle of undernutrition

Jenny Martin 16 Oct 2025

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Marketing

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Warren Stear, Issued by Offernet 15 Oct 2025

Marketing

Why more companies are having marketing report to finance

Emma Montocchio 15 Oct 2025

Source: Reuters.

Finance

Moody's says weak investment hurts South Africa's credit rating prospects

Colleen Goko 14 Oct 2025

Gauteng High Court judge Letty Molopa-Sethosa delivered a judgment that had been outstanding since August 2022. The case, however, never appeared on any of the judiciary’s reserved judgments reports. Archive photo: Ashraf Hendricks / GroundUp

Law Practice

Judge hands down ruling three years late

Marecia Damons 14 Oct 2025

Adclick Africa takes home 2 wins at the New Gen Awards

Digital

Adclick Africa takes home 2 wins at the New Gen Awards

Issued by Adclick Africa 14 Oct 2025

Inside SA’s retail security crisis: Protecting your business from cyber threats and fraud

Security

Inside SA’s retail security crisis: Protecting your business from cyber threats and fraud

Chandni Gopal, Aaqilah Nagdee & Precious Maphupha 9 Oct 2025

DMASA announces finalists for the 2025 Assegai Awards

Direct Marketing

DMASA announces finalists for the 2025 Assegai Awards

Issued by DMASA 9 Oct 2025

Advertising

Warc report: 80% of strategists say strategy is undervalued but in demand

6 Oct 2025

CMOs are making bold strategic moves with AI

Artificial Intelligence

CMOs are making bold strategic moves with AI

Courtney Chapple, Issued by Brave Group 2 Oct 2025

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

IMC Conference

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

Danette Breitenbach 2 Oct 2025

Image source: Creative Caliph –

Education

First dyslexia screening tool for isiXhosa learners

1 Oct 2025

The unseen bridge: Weaving data from the physical to the digital

Digital

The unseen bridge: Weaving data from the physical to the digital

Issued by Offernet 1 Oct 2025

Source: Reuters.

Finance

African exports face immediate damage from lapse of US trade initiative

1 Oct 2025

Image supplied.

Medical Aid

Discovery Health announces 7.2% increase in 2026 contributions: What you need to know

1 Oct 2025

Social Media

TikTok launches African All-Stars Brand Edition

30 Sep 2025

Pick n Pay has chosen new creative partners. Source: Pick n Pay.

Advertising

Pick n Pay chooses Halo and Second Rodeo as creative partners

30 Sep 2025

The architect and the scaffold: A collaborative pathway to SA’s National Entrepreneurship Strategy

Entrepreneurship

The architect and the scaffold: A collaborative pathway to SA’s National Entrepreneurship Strategy

Eunéne Levine, Issued by Shaper 30 Sep 2025

Image credit: on Pexels

Health & Safety

Achieving zero harm in SA mines: The role of information ecology

Merel van der Lei 29 Sep 2025

Nkanyezi Masango has been appointed chief creative officer for Ogilvy Cape Town. Pictured left to right: Angela Madlala (chief people officer), Kabelo Moshapalo (CCO advertising, Johannesburg), Vicki Buys (MD advertising, Cape Town), Nkanyezi Masango (CCO advertising, Cape Town) Pete Case (group CEO & creative chairman), Neo Makhele (chief strategy officer), Tracey Edwards (MD advertising, Johannesburg), Ipi Thibedi (group MD) (Image supplied)

Advertising

Ogilvy Cape Town appoints Nkanyezi Masango CCO

29 Sep 2025

Shipping

DHL, Hapag-Lloyd decarbonise supply chains using sustainable marine fuels

29 Sep 2025

Effie College launches in South Africa

Education

Effie College launches in South Africa

Issued by Association for Communication and Advertising 26 Sep 2025

Image credit: on

Pharmaceuticals

NHLS restarts antivenom production amid global shortage

26 Sep 2025

SA agriculture must embrace trade knowledge to stay competitive, experts warn

Agriculture

SA agriculture must embrace trade knowledge to stay competitive, experts warn

25 Sep 2025

Source: Supplied. Simon Norton, Director: International Zinc Association (IZA) Africa.

Construction & Engineering

#EXCLUSIVE: Safeguarding steel — zinc’s vital role in SA's construction sector

25 Sep 2025

Why media agencies still matter: Opportunity knocks

Media

Why media agencies still matter: Opportunity knocks

Paul Middleton, Issued by Ebony+Ivory 25 Sep 2025

Outdoor Network switches on new digital rotator in Richards Bay

OOH

Outdoor Network switches on new digital rotator in Richards Bay

Issued by Provantage 22 Sep 2025

Transnet boosts Cape Town port efficiency with new gantry cranes

Logistics & Transport

Transnet boosts Cape Town port efficiency with new gantry cranes

18 Sep 2025

Image credit: on Unsplash

Mining

How cyber threats could derail South Africa's mining recovery

Martin Fernandes 17 Sep 2025

Karen Nelson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nelson-Field | The attention deficit: How to overcome it

Danette Breitenbach 15 Sep 2025

Promptathons: Catalysing AI Adoption and Innovation in the Enterprise

Education

Promptathons: Catalysing AI Adoption and Innovation in the Enterprise

Issued by Shaper 8 Jul 2025