Copywriter | Bizcommunity

Copywriter | Bizcommunity

News

Liesl Lategan. Source: Supplied.

Cannes Lions

#CannesLions2026: Spitfire's Liesl Lategan selected for SIBI programme

6 hours

4 South African creatives have been chosen to sit on the NYF International Shortlisting Jury (L to r:) Zainab Mitha, art director,Joe Public, Robyn Campbell, senior vice president, Publicis Groupe, Martin Schlumpf, executive creative director and Jasmin Vandersteen, mid-weight copywriter, Joe Public (Image by Lesely Svenson @ Bizcommunity)

Advertising

4 South African creatives on 2026 NYF Advertising Awards' International Shortlist Jury

25 Mar 2026

Fort Hare seeks exceptional media, PR and communications talent for 2 new strategic posts

Marketing & Media

Fort Hare seeks exceptional media, PR and communications talent for 2 new strategic posts

Issued by University of Fort Hare 23 Mar 2026

Metropolitan’s Gogo Vivian and the Fam campaign explores financial planning conversations through the insight of family drama (Image supplied)

Advertising

#BehindtheCampaign | Metropolitan’s Gogo Vivian sparks financial planning conversations

19 Mar 2026

Radio & Audio

The hills are alive with the sound of fuzzy logic

Gordon Muller, Issued by United Stations 17 Feb 2026

South Africa’s pet retailer, Petshop Science, has flipped the script – and the camera - creating the world’s first TVC filmed by pets ( Image supplied)

Advertising

#BehindtheCampaign | Shop it like it’s hot: World’s first TV commercial filmed by pets, for pets

24 Feb 2026

Jarryd Terblanche is a conceptual copywriter at Special Effects Media looks at how narrative voice will cut through digital marketing’s content saturation in 2026 (Image supplied)

Digital

#BizTrends2026 | Special Effects Media’s Jarryd Terblanche: Narrative voice is becoming the differentiator

Jarryd Terblanche 11 Feb 2026

Meet the 2025 Portfolio Night All-Stars

The One Club for Creativity

Meet the 2025 Portfolio Night All-Stars

30 Jan 2026

Branding

#BehindtheCampaign: MTN SA celebrates with Do not disturb the Season campaign

Issued by The Up&Up Group 11 Dec 2025

To reach younger donors, the South African Guide Dog Association, together with VML, created AI pupfluencer, Maxx Reps (Image supplied)

Marketing

AI pupfluencer created to reach younger audience for Guide Dog Association

10 Dec 2025

The Toyota Urban Cruiser dares you to be boldly curious in the new ad

Advertising

The Toyota Urban Cruiser dares you to be boldly curious in the new ad

Issued by Publicis Groupe Africa 3 Dec 2025

#BehindtheCampaign: FCB's global campaign for Intuit QuickBooks showcases AI's potential

Advertising

#BehindtheCampaign: FCB's global campaign for Intuit QuickBooks showcases AI's potential

2 Dec 2025

#BehindtheCampaign: Lucky Hustle helps dogs seek their forever homes through cute music video

Advertising

#BehindtheCampaign: Lucky Hustle helps dogs seek their forever homes through cute music video

1 Dec 2025

Windhoek Beer’s new campaign, Real Beer, Real Food and Nothing Else has hit the streets with the arrival of the Windhoek Beer Hops Truck (image supplied)

Promotions & Activations

#BehindtheCampaign: Real Beer, Real Food and Nothing Else

18 Nov 2025

The Undercover Ad is a campaign of AI-generated songs which are secretly advertisements that don’t sound like advertisements at all (Image supplied)

Advertising

#BehindtheCampaign: The Undercover Ad

13 Nov 2025

The team of (left) Zainab Mitha, art director and (right) Jasmin Vandersteen, copywriter, at Joe Public, Durban (Image supplied)

DEI

6 ME and Africa creatives named in Next Creative Leaders

6 Nov 2025

Joe Public's creatives in Young Guns 23 finals

The One Club for Creativity

Joe Public's creatives in Young Guns 23 finals

24 Oct 2025

Catch up on the VML Birdwatching at The Loeries podcasts (Image: Lesley Svenson © Bizcommunity)

Loeries Creative Week

VML's Birdwatching at The Loeries omnibus: Missed out? Catch up now!

23 Oct 2025

Launch your career with Dentsu South Africa

Advertising

Launch your career with Dentsu South Africa

Issued by Dentsu 22 Oct 2025

Dentsu Creative’s Michelle Marais shortlisted for Next Creative Leaders 2025

Advertising

Dentsu Creative’s Michelle Marais shortlisted for Next Creative Leaders 2025

Issued by Dentsu 22 Oct 2025

VML Birdwatching at The Loeries | Episode 7: Meet the award winning young creatives

Loeries Creative Week

VML Birdwatching at The Loeries | Episode 7: Meet the award winning young creatives

Karabo Ledwaba 13 Oct 2025

Saatchi & Saatchi Middle East - © Ashley Vlotman - Gallo Images

Loeries Creative Week

#Loeries2025 Night 1 | All the winners

10 Oct 2025

Simba’s Together Tastes Better campaign pays homage to the rich flavour of human connection

Marketing

Simba’s Together Tastes Better campaign pays homage to the rich flavour of human connection

Issued by M+C Saatchi Abel 29 Sep 2025

Nkanyezi Masango has been appointed chief creative officer for Ogilvy Cape Town. Pictured left to right: Angela Madlala (chief people officer), Kabelo Moshapalo (CCO advertising, Johannesburg), Vicki Buys (MD advertising, Cape Town), Nkanyezi Masango (CCO advertising, Cape Town) Pete Case (group CEO & creative chairman), Neo Makhele (chief strategy officer), Tracey Edwards (MD advertising, Johannesburg), Ipi Thibedi (group MD) (Image supplied)

Advertising

Ogilvy Cape Town appoints Nkanyezi Masango CCO

29 Sep 2025

South African talents shine in Next Creative Leaders 2025 shortlist

The One Club for Creativity

South African talents shine in Next Creative Leaders 2025 shortlist

23 Sep 2025

Building a career in marketing

Marketing

Building a career in marketing

Issued by eatbigfish 18 Sep 2025

$Global mentorship: TBWA\SA's talent joins the Wright Academy$

Education

Global mentorship: TBWA\SA's talent joins the Wright Academy

16 Sep 2025

Source: © Gerety Awards VML is the Gerety Awards Global Network of the Year. Pictured: VML's Thanks for Coke-Creating campaign from Coca-Cola that won gold at the Awards.

Advertising

Gerety Awards 2025 winners - VML named Global Network of the Year

9 Sep 2025

The new Toyota Starlet campaign blends traditional craft with generative AI elements for an out-of-this-world adventure (Image supplied)

Advertising

#BehindtheCampaign: Toyota Starlet campaign blends tradition and tech

9 Sep 2025

https://www.geretyawards.com/

Advertising

Gerety 2025 Grand Jury insights with Bizcommunity: Creativity is the golden thread

4 Sep 2025

Simba’s Together Tastes Better campaign inspires South Africans to find moments of togetherness that matter intentionally (Image supplied)

Advertising

#BehindtheCampaign: Simba’s Together Tastes Better

2 Sep 2025

#BehindtheCampaign: Toyota celebrates over 5 decades of Hilux

Advertising

#BehindtheCampaign: Toyota celebrates over 5 decades of Hilux

19 Aug 2025

#WomensMonth | VML's Sihle Delport-Wetselaar: Acknowledging women’s strength

Women's Month

#WomensMonth | VML's Sihle Delport-Wetselaar: Acknowledging women’s strength

Danette Breitenbach 14 Aug 2025

IAB SA's Front Row delegates for 2025 announced

Digital

IAB SA's Front Row delegates for 2025 announced

13 Aug 2025

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal posts

Women's Month

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal posts

Karabo Ledwaba 5 Aug 2025

Nedbank ‘mugs’ audience with new travel insurance campaign

Advertising

Nedbank ‘mugs’ audience with new travel insurance campaign

Issued by Joe Public 29 Jul 2025

AI didn’t write this. But it could have.

Digital

AI didn’t write this. But it could have.

Stephen Smith, Issued by Ignition Group 25 Jul 2025

#YouthMonth: SA’s Young Lions winners – “Our strength is our South Africanness”

Youth Month

#YouthMonth: SA’s Young Lions winners – “Our strength is our South Africanness”

Danette Breitenbach 26 Jun 2025

Source: © PRCA Young Lions TBWA/Hunt/Lascaris' team win Silver Lion

Cannes Lions

#Cannes2025: Young Lions TBWA\Hunt\Lascaris' team win Silver Lion

Danette Breitenbach 20 Jun 2025

Advertising for employment: How youth are marketing themselves like products

Branding

Advertising for employment: How youth are marketing themselves like products

13 Jun 2025

#BehindtheCampaign: Zulu beats take center stage with Spotify

Marketing

#BehindtheCampaign: Zulu beats take center stage with Spotify

10 Jun 2025

#WeeklyWineWrap: Big thinking from SA Wine Summit and fresh ideas in the field

Food & Wine

#WeeklyWineWrap: Big thinking from SA Wine Summit and fresh ideas in the field

Anna-Bet Stemmet 3 Jun 2025

M&C Saatchi Abel’s latest campaign for client Standard Bank reflects the bank’s target customers’ evolving perspective on wealth as multifaceted (Image supplied)

Advertising

#BehindtheCampaign: Standard Bank's These are a few of my favourite things

30 May 2025

#Orchids&Onions: Local entrepreneur takes the spotlight in Capitec ad

#OrchidsandOnions

#Orchids&Onions: Local entrepreneur takes the spotlight in Capitec ad

Brendan Seery 27 May 2025

M&C Saatchi Abel's Bulletproof Park campaign for Gun Free SA is a story about a “fake idea” that led to real change (Image supplied)

Marketing

#BehindtheCampaign: Bullet Proof Park | A fake idea with real change

13 May 2025

#WeeklyWineWrap: EU wine flexes muscle, Gen Z wallets stay shut, and RTDs keep climbing

Food & Wine

#WeeklyWineWrap: EU wine flexes muscle, Gen Z wallets stay shut, and RTDs keep climbing

Anna-Bet Stemmet 9 May 2025

Delta Victor Bravo appoints Khaya Dlanga as managing partner

Marketing

Delta Victor Bravo appoints Khaya Dlanga as managing partner

Issued by eatbigfish 6 May 2025

This year, the Gerety Awards 2025 South Africa Jury Insight panel includes Linda Kachingwe-Sisya, executive head of marketing and communications, Africa and International, RMB and FNB, and Koo Govender, CEO, Publicis Groupe Africa. Danette Breitenbach, Bizcommunity.com's Marketing and Media editor, will moderate the panel (Image supplied)

Advertising

Publicis Groupe Africa's Koo Govender and RMB-FNB's Linda Kachingwe-Sisya on Gerety Awards 2025 SA jury insight panel

2 May 2025