Brand positioning | Bizcommunity

Brand positioning | Bizcommunity

News

#BehindtheCampaign: Capitec shares client stories in Bank on Better

Advertising

#BehindtheCampaign: Capitec shares client stories in Bank on Better

3 days

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

#WomensMonth: 'Representation matters' says JDE Peet’s marketing lead, Hayley van Niekerk

FMCG

#WomensMonth: 'Representation matters' says JDE Peet’s marketing lead, Hayley van Niekerk

Evan-Lee Courie 12 Aug 2025

City Lodge Hotels celebrates 40 years of comfort, consistency, and clever hospitality!

Tourism

City Lodge Hotels celebrates 40 years of comfort, consistency, and clever hospitality!

Issued by City Lodge Hotels 4 Aug 2025

IMC Conference

#BehindtheIMC | BBC's chief brand officer, Charl Bassil: Culture eats strategy for breakfast

Chloe Posthumus 4 Aug 2025

Launches & Reviews

Review: Chinese brand Jaecoo delivers with frugal, feature-packed J7 SHS

Imran Salie 30 Jun 2025

Branding

Sunshinegun appointed to redesign the Nelson Mandela Children’s Fund brand identity

Issued by Sunshinegun 23 Jun 2025

MTN launches Youth Hustle Hub 2025 with R1m prize pool

Telecoms & Networks

MTN launches Youth Hustle Hub 2025 with R1m prize pool

19 Jun 2025

IHG Hotels & Resorts announces African expansion pipeline with 35 new hotels planned

Hospitality

IHG Hotels & Resorts announces African expansion pipeline with 35 new hotels planned

18 Jun 2025

Nedbank's Khensani Nobanda was named the 2025 Marketing Achievement Awards' Marketer of the Year Award (Image supplied)

Marketing

2025 MAA's Marketer of the Year Award: Nedbank's Khensani Nobanda

30 May 2025

Retail

Brand Finance: Automobile, watch and cosmetic brands the world's most valuable luxury brands

27 May 2025

Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist

Marketing

EXCLUSIVE: Halo and Demographica launch new agency with Mike Stopforth at the helm

Danette Breitenbach 8 May 2025

Absa launches The I Grew It Show to celebrate and scale African entrepreneurial success

SMEs

Absa launches The I Grew It Show to celebrate and scale African entrepreneurial success

Issued by OnPoint PR 6 May 2025

PayJustNow and Finchoice's new look

Branding

PayJustNow and Finchoice's new look

24 Apr 2025

Form personal connections with customers through events and sponsorships

SMEs

Form personal connections with customers through events and sponsorships

Issued by SME South Africa 7 Apr 2025

Seacom appoints two senior executives, strengthening the top Seacom Group leadership

Marketing

Seacom appoints two senior executives, strengthening the top Seacom Group leadership

Issued by Stone 7 Apr 2025

Tractor adds new key sites in SA’s main metros to its network

OOH

Tractor adds new key sites in SA’s main metros to its network

Issued by Tractor Outdoor 4 Apr 2025

Josh Line has been appointed as the CMO for Yahoo.

Marketing

Josh Line appointed as CMO of Yahoo

1 Apr 2025

Advertising

Tumi Rabanye | How advertising strategy acts like a brand's nervous system

Tumi Rabanye 1 Apr 2025

Ongeziwe "Oz" Lupuwana is the new head of integrated marketing. Source: SABC.

TV

Ongeziwe "Oz" Lupuwana joins SABC as head of integrated marketing

28 Mar 2025

The Springboks have been sponsored by MTN for the past eight years. Source: Springboks.

Sponsorship

MTN and Springboks part ways after golden years of rugby collaboration

25 Mar 2025

The digital roadmap of South Africa’s automotive market

Research

The digital roadmap of South Africa’s automotive market

Issued by Rogerwilco 19 Mar 2025

Unlocking digital influence in automotive marketing: Free research report launch webinar

Digital

Unlocking digital influence in automotive marketing: Free research report launch webinar

Issued by Rogerwilco 6 Mar 2025

Branding

Absa celebrates 1 year anniversary of Your Story Matters brand repositioning

Issued by OnPoint PR 27 Feb 2025

Image supplied.

Partnerships

African Bank partners with Khosi Nkosi for Paris and Milan Fashion Weeks

25 Feb 2025

Industry research positions brands as thought leaders

SMEs

Industry research positions brands as thought leaders

Issued by SME South Africa 17 Feb 2025

The Marketing Achievement Awards has unveiled the 2025 qualifiers (Image supplied)

Marketing

Marketing Achievement Awards unveils 2025 qualifiers

3 Feb 2025

Beverley Houston, director at Be-cause Integrated Communications says Meta’s decision to end third-party fact-checking on Facebook, Instagram, and Threads is bad news for brands (image supplied)

Media Freedom

EXCLUSIVE: Meta's farewell to fact-checking; 6 recommendations for brands

Beverley Houston 17 Jan 2025

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Marketing

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Melanie Campbell, Issued by RAPT Creative Agency 13 Jan 2025

5FM appoints Busisiwe Phakathi marketing manager to push 2025 off the charts

Radio & Audio

5FM appoints Busisiwe Phakathi marketing manager to push 2025 off the charts

8 Jan 2025

Source: © 123rf The 20th edition of the Sunday Times GenNext Awards winners have been announced

Youth Marketing

Sunday Times GenNext Awards crowns the coolest of the cool crowd

20 Nov 2024

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Marketing

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Issued by Machine_ 25 Oct 2024

Financial Services

The GenNext Survey: South Africa's youth choose their favourite banks!

22 Oct 2024

Hello Ara launches "Ekasi World" on Roblox, pioneering South African qualitative research platform

Marketing

Hello Ara launches "Ekasi World" on Roblox, pioneering South African qualitative research platform

Issued by Hello Ara 9 Oct 2024

Optimise efficiency and costs with custom-designed packaging

Packaging

Optimise efficiency and costs with custom-designed packaging

Issued by Mpact 4 Oct 2024

See beyond the competition: Analyse, understand and compete

Digital

See beyond the competition: Analyse, understand and compete

Issued by Location Bank 30 Sep 2024

FNB triumphs as Best Digital Bank again, according to Human8’s SITEisfaction 2024

Banking

FNB triumphs as Best Digital Bank again, according to Human8’s SITEisfaction 2024

Issued by Human8 26 Sep 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Branding

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

The appointment is effective from September 2024. Source: Supplied.

Media

SABC appoints Themba Gwejela as new group executive for corporate affairs and marketing

3 Sep 2024

Branding

Fire your Raygun: How a challenger mindset can turn the tables and steal the spotlight

Gavin Whitfield 21 Aug 2024

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

Marketing

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

14 Aug 2024

(Image supplied)

Advertising

#BehindtheCampaign: King Price’s in-sho-sho is sure-sure

2 Aug 2024

#WomensMonth: Siphiwe Ledingwane, director of PR, comms & projects at Ipasa on resilience

Women's Month

#WomensMonth: Siphiwe Ledingwane, director of PR, comms & projects at Ipasa on resilience

Karabo Ledwaba 1 Aug 2024

A marketer’s guide to creating clarity in chaos

Marketing

A marketer’s guide to creating clarity in chaos

Nomonde Keswa, Issued by eatbigfish 17 Jul 2024

Cheslin Kolbe launches foundation aimed at community outreach

CSI & Philanthropy

Cheslin Kolbe launches foundation aimed at community outreach

Issued by Moonsport 2 Jul 2024

Absa announces exclusive collaboration for iconic rock group Goo Goo Dolls SA Tour

Music

Absa announces exclusive collaboration for iconic rock group Goo Goo Dolls SA Tour

Issued by OnPoint PR 24 Jun 2024