Attention economy | Bizcommunity

Attention economy | Bizcommunity

News

Clur Index: Small retail centres lead growth stakes

Commercial Property

Clur Index: Small retail centres lead growth stakes

17 hours

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

Source: © Gallo Images SABC presenters were on one of the masterclass panels.

Loeries Creative Week

#Loeries2024: How TikTok and SABC use co-creation to enhance brand loyalty and community

Karabo Ledwaba 10 Oct 2024

#Cannes2024: Emotional connection key for brands to reach consumers

Cannes Lions

#Cannes2024: Emotional connection key for brands to reach consumers

Terry Levin 30 Jul 2024

Source: © WPP At the recent Creative Circle Full Circle held in Johannesburg this year's South African Cannes Lions jury members' gave their insights into some of the world's best advertising campaigns

Cannes Lions

#Cannes2024: Insights on some of the world's best creative work

Danette Breitenbach 29 Jul 2024

Tim Bleakley in South Africa. Source: Supplied.

OOH

Ocean Outdoor Group's CEO discusses growth potential in sub-Saharan Africa's DOOH sector

13 Mar 2024

Amplifying impact: Audio takes centre stage in captivating consumers

Marketing

Amplifying impact: Audio takes centre stage in captivating consumers

Patricia Saunders, Issued by Mediamark 10 Jan 2024

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Maximise campaign impact with Invibes' DCO

Advertising

Maximise campaign impact with Invibes' DCO

Issued by Invibes Advertising 18 Oct 2023

Marketing

Elevate your brand with contextually relevant content marketing on ayoba

Issued by Ayoba 11 Oct 2023

Showing value in a goldfish economy

OOH

Showing value in a goldfish economy

Ruchelle Mouton, Issued by Tractor Outdoor 25 Aug 2023

Jacaranda FM appoints seasoned broadcast and digital expert the new programme manager

Radio & Audio

Jacaranda FM appoints seasoned broadcast and digital expert the new programme manager

Issued by Jacaranda FM 26 Jul 2023

Source: © 123rf South Africans spend over three and a half hours a day on social media

Social Media

Social media: A pillar of marketing, not the foundation

Lwandile Qokweni 13 Jul 2023

More than a metric: How measuring attention drives sustainability

Advertising

More than a metric: How measuring attention drives sustainability

Issued by Invibes Advertising 12 Jul 2023

The proliferation of passions

Sponsorship

The proliferation of passions

Issued by Levergy 18 Nov 2022

It's not about added value. It's about value

Media

It's not about added value. It's about value

Justin Keats, Issued by MediaHeads 360 13 Oct 2022

Source: © Deyan Georgiev Purpose-driven content marketing is the future

Media

The future is purpose-driven content marketing

Jerusha Raath 13 Jun 2022

#BizTrends2022: The state of the attention economy and its impact on radio media planning

Trends

#BizTrends2022: The state of the attention economy and its impact on radio media planning

Deborah Schepers 11 Jan 2022

If you had five minutes to talk directly to your clients - what would you say?

Digital

If you had five minutes to talk directly to your clients - what would you say?

Musa Ncula, Issued by Irvine Partners 9 Dec 2021

Don't panic! The attention economy future looks bright

Marketing

Don't panic! The attention economy future looks bright

Issued by Spark Media 13 Oct 2021

Free webinar - No Attention! No Impact! Cause, Consequence and Course Correction

Marketing

Free webinar - No Attention! No Impact! Cause, Consequence and Course Correction

Issued by Spark Media 14 Sep 2021

Gordon Institute of Business Science (GIBS) launches Media Leadership Think Tank

Media

Gordon Institute of Business Science (GIBS) launches Media Leadership Think Tank

Issued by Gordon Institute of Business Science 9 Sep 2021

Media

An update on the Attention Economy

Isla Prentis 2 Aug 2021

Belong, believe, behave: The drivers underpinning real engagement and value for both customers and brands

Digital

Belong, believe, behave: The drivers underpinning real engagement and value for both customers and brands

Glenn Gillis, Issued by Irvine Partners 17 May 2021

Arrive Alive, Joe Public United warns SA drinkers: Your #Tequilaface could be your last!

Advertising

Arrive Alive, Joe Public United warns SA drinkers: Your #Tequilaface could be your last!

Issued by Joe Public 21 Apr 2021

New nostalgia: Q&A with embroiderer and artist Danielle Clough

Art

New nostalgia: Q&A with embroiderer and artist Danielle Clough

Ruth Cooper 23 Mar 2021

How to compete in the trust and attention economy with a budget-friendly data and automation strategy

Marketing

How to compete in the trust and attention economy with a budget-friendly data and automation strategy

JD Engelbrecht, Issued by Everlytic 1 Mar 2021

Attention is the new currency in adland

Advertising

Attention is the new currency in adland

Edward Herridge 24 Feb 2021

Beautiful News celebrates 4 years of proving that good news sells

Media

Beautiful News celebrates 4 years of proving that good news sells

Amy Pieterse, Issued by Ginkgo Agency 18 Nov 2020

#BizTrends2020: Digital content creation trends for smart brands to ride in 2020 and beyond

Trends

#BizTrends2020: Digital content creation trends for smart brands to ride in 2020 and beyond

Mongezi Mtati 15 Jan 2020

Personalised programmatic advertising

Advertising

Personalised programmatic advertising

Issued by Dentsu 11 Nov 2019

The road to marketing redemption is paved in data

Data & Analytics

The road to marketing redemption is paved in data

Roan Mackintosh 16 Jul 2019

Jacaranda FM's Kevin Fine: Maximising radio in the 4th Industrial Revolution

Radio & Audio

Jacaranda FM's Kevin Fine: Maximising radio in the 4th Industrial Revolution

Kevin Fine, Issued by Jacaranda FM 21 Jun 2019

Research

3 key trends from Warc's 2019 Effective 100

2 May 2019

Alex Grieve, executive creative director, AMV BBDO. Image supplied.

Advertising

Warc shares insights from the world's best campaigns

2 Apr 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Marketing

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Jessica Tennant 15 Mar 2019

Podcaster Manoush Zomorodi was one of the YPO Edge 2019 speakers. Image via .

Media

#YPOEdge: Manoush Zomorodi on the personal power of podcasts

Leigh Andrews 12 Mar 2019

Gillette deodorant campaign '' by MediaCom Connections Tel Aviv is the most awarded campaign of 2018.

Advertising

Results of Warc Media 100 announced

11 Mar 2019

Controversial trends and tough questions to be asked at the 2019 Nedbank IMC Conference as marketing gets nak*d

Marketing

Controversial trends and tough questions to be asked at the 2019 Nedbank IMC Conference as marketing gets nak*d

Issued by IMC Conference 19 Feb 2019

The attention economy

Research

The attention economy

John Laurence 13 Nov 2018

Vincent F. Hendricks, Professor of Formal Philosophy at The University of Copenhagen, Denmark.

Research

Research data needs to be used with purpose

12 Oct 2018

Marketers more likely to distribute video on social media vs. paid advertising

Advertising

Marketers more likely to distribute video on social media vs. paid advertising

15 Dec 2017