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Advertisers | Bizcommunity

News

Introducing Media24 Adnami: High-impact display advertising redefined

Media

Introducing Media24 Adnami: High-impact display advertising redefined

Issued by Media24 23 hours

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

Marketing & Media

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

2 hours

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

1 day

PR on the Go launches interview series for creatives

PR & Communications

PR on the Go launches interview series for creatives

Issued by The Coup 1 day

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

1 day

Source: © 123rf The most recent IAS Media Auditing Masterclass explored the often-overlooked parts of agency spend where bloated Scope of Work (SOW) estimates and unchecked costs run rife

Media

IAS Media Auditing Masterclass: If you’re not auditing, you’re bleeding

3 days

Media24 launches Match24 to deliver relevant ads without cookies

Advertising

Media24 launches Match24 to deliver relevant ads without cookies

Brent Smith, Issued by Media24 4 Jun 2025

Media24 unveils unified advertising and content team

Advertising

Media24 unveils unified advertising and content team

Issued by Media24 29 May 2025

AfriGIS quality data support optimal distribution of Caxton newspapers weekly

Newspapers

AfriGIS quality data support optimal distribution of Caxton newspapers weekly

Issued by AfriGIS 29 May 2025

Source: © Magzter Novus Media has acquired rooi rose

Magazines

Novus Media acquires rooi rose

28 May 2025

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Media

Maps reveals South African consumer behaviour and media trends

28 May 2025

World’s most awarded strategist to open conference

Marketing

World’s most awarded strategist to open conference

Issued by IMC Conference 27 May 2025

Consumers prefer relevant local advertising – new research

Media

Consumers prefer relevant local advertising – new research

Issued by Spark Media 23 May 2025

A new digital advertising initiative, Broadbrand, has launched with Vincent Maher appointed CEO (Image supplied)

Media

South African publisher-first network launches

23 May 2025

Advertising

Amazon’s ad business boom: Raking in over $60bn

21 May 2025

Financial Times names local radio station an African growth leader

Radio & Audio

Financial Times names local radio station an African growth leader

Issued by HOT 102.7FM 16 May 2025

Advertising

Why smart TVs are the new front door for brands

Leslie Adams 14 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

Got 10 minutes? Take Kantar’s Media Reaction Survey (Image supplied)

Marketing & Media

Got 10 minutes? Take Kantar’s Media Reaction Survey…

7 May 2025

WHO and Unicef expose unethical baby milk ads in South Africa

Advertising

WHO and Unicef expose unethical baby milk ads in South Africa

2 May 2025

Every year, Kantar’s Media Reactions study explores how consumers perceive various media channels and brands, while also examining the challenges and preferences faced by marketers (Image supplied)

Marketing

Kantar's Media Reactions 2025 – share your opinion on the challenges and opportunities facing marketers today

30 Apr 2025

Gagasi FM launches newly revamped interactive website

Radio & Audio

Gagasi FM launches newly revamped interactive website

Issued by Gagasi FM 25 Apr 2025

Source: © 123rf The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continues its four-part masterclass series with a deep dive into programmatic media, exposing inefficiencies and shedding light on the challenges and solutions facing advertisers today

Marketing & Media

IAS Media Assurance Masterclass Series spotlights Programmatic Media

24 Apr 2025

Hot 102.7FM crowned number 1 fastest growing media company in South Africa

Radio & Audio

Hot 102.7FM crowned number 1 fastest growing media company in South Africa

Issued by HOT 102.7FM 5 May 2025

Advertising

Google's latest antitrust loss in the US raises stakes for Big Tech

Rob Nicholls 23 Apr 2025

Beyond the headlines: Tara Penny’s award-winning ethos inspires a newsroom culture shift

Radio & Audio

Beyond the headlines: Tara Penny’s award-winning ethos inspires a newsroom culture shift

Issued by HOT 102.7FM 17 Apr 2025

JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

OOH

JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

Issued by JCDecaux 16 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

MediaHeads 360 and Media Host join forces to redefine community radio advertising

Advertising

MediaHeads 360 and Media Host join forces to redefine community radio advertising

Issued by MediaHeads 360 15 Apr 2025

WPP enhances AI marketing with strategic InfoSum acquisition

Artificial Intelligence

WPP enhances AI marketing with strategic InfoSum acquisition

4 Apr 2025

Tractor adds new key sites in SA’s main metros to its network

OOH

Tractor adds new key sites in SA’s main metros to its network

Issued by Tractor Outdoor 4 Apr 2025

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

#OrchidsandOnions

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

Brendan Seery 31 Mar 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Source: © 123rf In sub-Saharan Africa, TikTok removed over 7.5 million videos in Q3 2024, rising to more than 8 million in Q4 2024—an increase of 14.06% quarter-on-quarter

Social Media

TikTok removes than 8 million videos in Q4 2024 in SSA, highlighting online safety

27 Mar 2025

The future of marketing is storified

Marketing

The future of marketing is storified

Candy Dempers, Issued by MediaHeads 360 27 Mar 2025

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Marketing & Media

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Social Media

The evolving battle over social media moderation: Free speech vs regulation

Grant Lapping 25 Mar 2025

Advertising

TikTok's ad chief Blake Chandlee to step down during company shake-up

25 Mar 2025

Source: © 123rf The legal bid of eTV, Media Monitoring Africa and SOS Support public broadcasting continues today, Wednesday 19 March in the Gauteng High Court in Pretoria

TV

Television access at risk for millions of South Africans as analogue switch-off date is contested

19 Mar 2025

Ravi Naidoo joins Jacaranda FM as new programming and content manager

Radio & Audio

Ravi Naidoo joins Jacaranda FM as new programming and content manager

Issued by Jacaranda FM 19 Mar 2025

Why BusinessTech’s new campaign is a game changer for advertisers

Online Media

Why BusinessTech’s new campaign is a game changer for advertisers

Issued by Broad Media 19 Mar 2025

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025

Hot 102.7FM’s audience nearly 700,000 – BrandMapp

Radio & Audio

Hot 102.7FM’s audience nearly 700,000 – BrandMapp

Issued by HOT 102.7FM 14 Mar 2025

Scopen has unveiled key trends from its first media agencies’ New Business Report in South Africa, which shows that South African media agencies participated in an average of 45 pitches last year (Image supplied)

Media

South African media agencies compete for new business in 45 pitches annually

14 Mar 2025

Advertising

Advertisers will now be able to measure carbon impact with Google's new tool

13 Mar 2025

Beyond pocket money: How Gen Alpha is earning in the digital economy

ICT

Beyond pocket money: How Gen Alpha is earning in the digital economy

12 Mar 2025

The streaming giant is on an advertising hunt. Source: Netflix.

Advertising

WWE RAW on Netflix creates a new advertising battleground for brands

12 Mar 2025

Source: © 123rf Scopen unveils key trends from its first creative agencies’ New Business Report in South Africa, which shows that South African creative agencies participated in an average of 47 pitches last year

Marketing & Media

Exclusive: South African creative agencies compete for new business in 47 pitches a year

11 Mar 2025