WARC | Bizcommunity

WARC | Bizcommunity

News

Warc global ad outlook. Source: Warc.

Advertising

Warc Media: Meta outperforms, YouTube misses as AI reshapes online ad growth

1 hour

"Consistent organic growth remains our North Star. While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025," says Cindy Rose, WPP CEO (Image source: @ WPP

Advertising

No surprises in WPP Q1 results

28 Apr 2026

Advertising

You probably wouldn’t notice if an AI chatbot slipped ads into its responses

Brian Jay Tang and Kang G. Shin 28 Apr 2026

Marketing

From AI companionship to brand trust, Warc outlines 2026's key trends

24 Apr 2026

Cannes Lions

#CannesLions2026 | 2 exceptional SA creatives named to prestigious juries

24 Apr 2026

X3M Ideas created a Nollywood series called Don’t Burn Their Future. Source: X3M Ideas.

Advertising

X3M Ideas leads Africa as a top force in sustainable creative campaigns

15 Apr 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Marketing

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

Advertising

Warc Effective 100: Unilever and Ogilvy Top 2025 Rankings

18 Mar 2026

Media

WPP maintains dominance in annual Warc Media 100 rankings

13 Mar 2026

The quiet paradox: Media's lack of executive attention

Media

The quiet paradox: Media's lack of executive attention

Bongi Mvuyana 12 Mar 2026

The US is the most creative country in the world. Source: Warc.

Advertising

Warc's Creative 100 rankings released

10 Mar 2026

Streaming

Warner Bros. was “nice to have” but not at any price, says Netflix

Karabo Ledwaba 27 Feb 2026

Marketing

How short-termism is hindering APAC's marketing effectiveness

24 Feb 2026

Advertising

Warc Report | Netflix's ad expansion could double revenue by 2026

19 Feb 2026

Media

Warc Report | Amazon soars as YouTube stumbles in Q4

11 Feb 2026

#BizTrends2026 | Reach Africa’s Leslie Adams: 5 streaming trends for 2026

Media

#BizTrends2026 | Reach Africa’s Leslie Adams: 5 streaming trends for 2026

Leslie Adams 6 Feb 2026

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Marketing

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Advertising

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Jonty Fisher 20 Jan 2026

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Marketing

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Johanna McDowell 19 Jan 2026

Media

Warc 2026 media trends: Systems planning, AI, & the creator economy

16 Jan 2026

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

Marketing

CMO Council's 25th anniversary reflects on CMOs evolutionary role

15 Jan 2026

Erica Bopape (CM SA) is the executive for marketing and communications at Absa Business Banking. Source: Absa.

Marketing

#BizTrends2026 | Absa's Erica Bopape: What 2026 will demand of financial services marketers

Erica Bopape 14 Jan 2026

(Image supplied)

Marketing & Media

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Marketing & Media

Warc: Red flags deflate marketers optimism for 2026

4 Dec 2025

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 18 Nov 2025

When a global powerhouse like the BBC ends up apologising for a “misleading edit” of Donald Trump’s speech - a move that’s now sparked resignations and a potential $1bn lawsuit - it shakes more than their newsroom. It shakes faith in journalism itself (Image supplied)

Media Freedom

The BBC-Trump saga: Questioning integrity in journalism and PR

Hayley Hillary 13 Nov 2025

Marketing

Warc's 2026 toolkit: Marketers' confidence wanes

11 Nov 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Media

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

Keshin Govender, head of creative and production at Siemens AG talks about how a purpose-driven creativity approach has given the company measurable results (Image supplied)

Marketing & Media

4 steps to a purpose-driven creativity approach for measurable results

Keshin Govender 31 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Marketing & Media

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

Research

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

Advertising

Warc report: How values-driven marketing can transform advertising effectiveness

16 Oct 2025

Source: © Elice Moore Podcasts have quietly moved from the margins of South African media to become a serious force

Podcasts

Once a niche media format, now a mainstream habit

13 Oct 2025

Clockwork earns 20 Loeries shortlists across 4 campaigns in 7 categories

Loeries Creative Week

Clockwork earns 20 Loeries shortlists across 4 campaigns in 7 categories

Issued by Clockwork 7 Oct 2025

Advertising

Warc report: 80% of strategists say strategy is undervalued but in demand

6 Oct 2025

Social Media

TikTok launches African All-Stars Brand Edition

30 Sep 2025

Advertising

Meta introduces R92 ad free subscriptions for the UK

29 Sep 2025

Advertising

Warc report reveals ad spend surge reaching $1.17tn this year

26 Sep 2025

Source: © 123rf The Broadcast Research Council of South Africa has appointed GfK (an NIQ company) to design and deploy the country’s new total video measurement service

Research

BRC announces continuity with GfK appointment as Nielsen exits SA

12 Sep 2025

WPP's new leadership appointmetns include Laurent Ezekiel as global CEO of Ogilvy, Devika Bulchandani as COO and Laurent Ezekiel as Global CEO of Ogilvy
Floriane Tripolino was named CEO of WPP Open X, dedicated to The Coca-Cola Company (Image supplied)

Advertising

WPP announces key global leadership appointments

5 Sep 2025

Advertising

Warc: Connected TV takes centre stage as linear TV declines worldwide

5 Sep 2025

Source: © 123rf Derek Coles, president and MD of McCann Joburg says ‘digital-first’ isn’t enough and make a case for idea-first thinking in modern advertising

Marketing & Media

McCann Joburg's Derek Coles: Stand out, don't fit in

Derek Coles 15 Aug 2025

Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Marketing & Media

Warc: 3 themes from Cannes Lions for commercial success

14 Aug 2025

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketing

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

Penquin named among top creative agencies in Africa in Smarties 2024 Business Impact Index

Marketing

Penquin named among top creative agencies in Africa in Smarties 2024 Business Impact Index

Issued by Penquin 8 Aug 2025

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Research

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

Warc report: Top consumer trends shaking up next year’s spending habits

Advertising

Warc report: Top consumer trends shaking up next year’s spending habits

23 Jul 2025

Unpopular opinion by a CEO: If AI wins at Cannes, did a human even compete?

Artificial Intelligence

Unpopular opinion by a CEO: If AI wins at Cannes, did a human even compete?

Issued by Wetpaint Advertising 22 Jul 2025