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Pineapple | Bizcommunity

News

2025 Effie Awards South Africa finalists announced

Marketing

2025 Effie Awards South Africa finalists announced

Issued by Association for Communication and Advertising 1 day

Media

Sanef invites stakeholders to attend indigenous language media seminar

7 Aug 2025

Pineapple Insurance faces backlash for stereotyping taxi drivers

Advertising

Pineapple Insurance faces backlash for stereotyping taxi drivers

Karabo Ledwaba 7 Aug 2025

South Africa’s ‘Chicken Wars’ redefining the fast food industry

Research

South Africa’s ‘Chicken Wars’ redefining the fast food industry

Issued by Insight Survey 4 Aug 2025

Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns

Direct Marketing

Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns

Issued by Everlytic 30 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

Inside Cape Union Mart’s sustainability philosophy

ESG

Inside Cape Union Mart’s sustainability philosophy

25 Jun 2025

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Marketing

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Issued by Association for Communication and Advertising 12 Jun 2025

Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist

Marketing

EXCLUSIVE: Halo and Demographica launch new agency with Mike Stopforth at the helm

Danette Breitenbach 8 May 2025

Three Ships Whisky earns top spot at 2025 World Whiskies Awards

FMCG

Three Ships Whisky earns top spot at 2025 World Whiskies Awards

3 Apr 2025

Eastern Cape blended finance scheme supports 30 agribusinesses

Agribusiness

Eastern Cape blended finance scheme supports 30 agribusinesses

2 Apr 2025

Advertising

Counting chickens before they’re dunked? ARB rules in favour of KFC in "wings" dispute

Karabo Ledwaba 24 Mar 2025

Pineapple's ‘caveman’ ad found offensive by advertising board

Advertising

Pineapple's ‘caveman’ ad found offensive by advertising board

Karabo Ledwaba 10 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Triple industry award winner talks marketing effectiveness and delivering results that matter

IMC Conference

Triple industry award winner talks marketing effectiveness and delivering results that matter

Issued by IMC Conference 24 Feb 2025

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Media

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Lebo Madiba 16 Jan 2025

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Advertising

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Danette Breitenbach 8 Jan 2025

Source: © Behance Ogilvy South Africa Cape Town is the top-ranking agency for the One Club's Middle East & Africa region with seven SA agencies featured in the regional rankings

The One Club for Creativity

Seven SA agencies feature in One Club’s regional rankings, Ogilvy Cape Town ranked No.1

7 Jan 2025

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Advertising

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Danette Breitenbach 10 Dec 2024

Claiming the future: AI’s role in SA’s short-term insurance industry

Insurance & Actuarial

Claiming the future: AI’s role in SA’s short-term insurance industry

Issued by Insight Survey 27 Nov 2024

All the AdFocus Awards winners (Image: Danette Breitenbach)

Advertising

All the 2024 FM AdFocus Awards winners, Halo wins Agency of the Year

28 Nov 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Advertising

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

Okushal, a new cordial range launches in SA

FMCG

Okushal, a new cordial range launches in SA

30 Oct 2024

Grant’s Whisky launches Summer Flavours range

FMCG

Grant’s Whisky launches Summer Flavours range

28 Oct 2024

The winners were announced on Thursday night. Source: Supplied.

Marketing

Effie Awards SA: Halo and Pineapple's bold campaign claims Grand Effie, Ogilvy takes home 10 Effie Awards

25 Oct 2024

Loeries night two

Loeries Creative Week

Loeries night two

Issued by Loeries 14 Oct 2024

Source: © Gallo Images Joe Public is the Loeries Awards Agency of the Year

Loeries Creative Week

#Loeries All the winners, Agency of the Year is Joe Public

11 Oct 2024

Local entrepreneurs set to impress on global stage in Paris

SMEs

Local entrepreneurs set to impress on global stage in Paris

26 Sep 2024

MakeReign introduces marketing arm to connect brands with consumers at all digital touch points

Marketing

MakeReign introduces marketing arm to connect brands with consumers at all digital touch points

Issued by MakeReign 17 Sep 2024

MakeReign secures numerous Bookmark Awards – including 2 golds

IAB Bookmarks Awards

MakeReign secures numerous Bookmark Awards – including 2 golds

Issued by MakeReign 22 Aug 2024

The best of marketing: 2024 Effie Awards finalists announced

Marketing

The best of marketing: 2024 Effie Awards finalists announced

Issued by Association for Communication and Advertising 15 Aug 2024

Sip Easy! City Lodge Hotels launches debut house wines

Hospitality

Sip Easy! City Lodge Hotels launches debut house wines

Issued by City Lodge Hotels 1 Aug 2024

Spearhead Spirits launches Sango African Agave in SA

FMCG

Spearhead Spirits launches Sango African Agave in SA

23 Jul 2024

AI campaigns to humour-driven engagement. Where are we going?

Advertising

AI campaigns to humour-driven engagement. Where are we going?

Issued by AAA School of Advertising 1 Jul 2024

Création Africa's top 12 entrepreneur finalists announced

Education

Création Africa's top 12 entrepreneur finalists announced

16 May 2024

As purse strings draw tighter under the strain of an economy in flux, challenger brands are stepping into the spotlight says Lebo Madiba, PR Powerhouse

Branding

The rise of the new maestros: The challenger brands

Lebo Madiba 30 Apr 2024

Bombay Sapphire's ‘Saw This Made This’ local campaign

Food & Wine

Bombay Sapphire's ‘Saw This Made This’ local campaign

Issued by OnPoint PR 24 Apr 2024

Marketing

KFC's viral #MakeItKFC campaign transforms everyday foods with secret recipe

14 Mar 2024

KFC opens concept store at Play Braamfontein precinct

Food & bev. services

KFC opens concept store at Play Braamfontein precinct

31 Jan 2024

Challenges and opportunities in the age of digital transformation

Exhibitions & Events

Challenges and opportunities in the age of digital transformation

10 Jan 2024

What Now? with Trevor Noah podcast launches on Spotify

Radio & Audio

What Now? with Trevor Noah podcast launches on Spotify

16 Nov 2023

Bridging the gap: Embedded insurance trending in SA's short-term insurance industry

Insurance & Actuarial

Bridging the gap: Embedded insurance trending in SA's short-term insurance industry

Issued by Insight Survey 15 Nov 2023

Fire-smart farming: How the crops we plant could help reduce the risk of wildfires on agricultural landscapes

Agriculture

Fire-smart farming: How the crops we plant could help reduce the risk of wildfires on agricultural landscapes

Tim Curran, Md Azharul Alam, Tanmayi Pagadala and Thomas Maxwell 31 Oct 2023

Rising to the challenge of mental health, one step at a time

Mental health

Rising to the challenge of mental health, one step at a time

Issued by The Publicity Workshop 10 Oct 2023

2023 Fak'ugesi Awards celebrate digital creativity

Lifestyle

2023 Fak'ugesi Awards celebrate digital creativity

3 Oct 2023

Africa's textile heritage is key to a sustainable future

ESG

Africa's textile heritage is key to a sustainable future

24 Aug 2023

Image supplied. Captain Morgan has launched its first ever pan-African campaign, Spice On Africa

Advertising

#BehindtheCampaign: Captain Morgan launches Spice On Africa, its first ever pan-African campaign

8 Aug 2023

Jacaranda FM appoints seasoned broadcast and digital expert the new programme manager

Radio & Audio

Jacaranda FM appoints seasoned broadcast and digital expert the new programme manager

Issued by Jacaranda FM 26 Jul 2023