Interactive Advertising Bureau | Bizcommunity

Interactive Advertising Bureau | Bizcommunity

News

African Gen Z on the rise in the global influence economy

Youth Month

African Gen Z on the rise in the global influence economy

Issued by Dentsu 8 hours

Source: © 123rf Chris Borain, executive director, IAB South Africa looks at what it take to move the digital industry forward to just keep up but to lead

IAB Bookmarks Awards

#Bookmarks2025: Embracing the challenges of the digital marketing landscape

Chris Borain 5 Jun 2025

Media24 launches Match24 to deliver relevant ads without cookies

Advertising

Media24 launches Match24 to deliver relevant ads without cookies

Brent Smith, Issued by Media24 4 Jun 2025

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

OOH

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

Steve Duck, Issued by Tractor Outdoor 30 Apr 2025

Tractor adds new key sites in SA’s main metros to its network

OOH

Tractor adds new key sites in SA’s main metros to its network

Issued by Tractor Outdoor 4 Apr 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB Bookmarks Awards

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

(Image supplied)

IAB Bookmarks Awards

Invitation to young professionals to join IAB Bookmarks Learner Jury

26 Feb 2025

Image supplied.

IAB Bookmarks Awards

IAB SA launches Bookmark Awards Masterclasses

21 Feb 2025

The IAB South Africa Bookmark Awards 2025 entries are officially open (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025: Showcase your digital brilliance as entries open

11 Feb 2025

Join us for 2024’s last IAB SA Actionable Insights episode

Advertising

Join us for 2024’s last IAB SA Actionable Insights episode

Issued by IAB South Africa 27 Nov 2024

(Image supplied)

Digital

IAB South Africa collaborates with ARB to launch the first Content Creator Charter

11 Oct 2024

IAB South Africa announces acting CEO as Razia Pillay steps down

IAB Bookmarks Awards

IAB South Africa announces acting CEO as Razia Pillay steps down

Issued by IAB South Africa 26 Sep 2024

Image supplied.

IAB Bookmarks Awards

IAB SA announces 2024 Front Row delegates

15 Aug 2024

Jacaranda FM comes out tops for online radio audience

Radio & Audio

Jacaranda FM comes out tops for online radio audience

Issued by IAB South Africa 29 Jul 2024

18 Bookmark finalists for Publicis Groupe Africa

IAB Bookmarks Awards

18 Bookmark finalists for Publicis Groupe Africa

Issued by Publicis Groupe Africa 26 Jul 2024

SME South Africa named as a finalist in 2 categories at 2024 IAB Bookmark Awards

IAB Bookmarks Awards

SME South Africa named as a finalist in 2 categories at 2024 IAB Bookmark Awards

Issued by SME South Africa 18 Jul 2024

Influencer agency gets double nomination at Bookmark Awards

IAB Bookmarks Awards

Influencer agency gets double nomination at Bookmark Awards

Issued by Brand Influence Agency 18 Jul 2024

MakeReign secures 21 finalists at the 2024 Bookmark Awards

IAB Bookmarks Awards

MakeReign secures 21 finalists at the 2024 Bookmark Awards

Issued by MakeReign 16 Jul 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

Khensani Nobanda, IAB South Africa Bookmark Awards jury president and group executive for group marketing and corporate affairs at Nedbank (Image supplied)

IAB Bookmarks Awards

Let’s make magic in the playground of digital marketing

Khensani Nobanda 18 Jun 2024

(Image supplied) Tickets for the Bookmark Awards 2024 ceremony and the Finalists’ Showcase are now available

IAB Bookmarks Awards

The Bookmark Awards 2024 — Another year of moving the industry forward: Tickets now available

13 Jun 2024

Source: © 123rf The Interactive Advertising Bureau (IAB) South Africa’s has released the digital publishing audience data for April 2024

Online Media

Media24 digital publishing audience dips in April

Danette Breitenbach 22 May 2024

Source: UN Tourism © For March pageviews have gone up across publishers, except for sports media

Digital

IOL debuts in Top 10, sporting site numbers fall

15 Apr 2024

Call to participate in the IAB South Africa's first influencer marketing survey

Digital

Call to participate in the IAB South Africa's first influencer marketing survey

3 Apr 2024

Be part of this year's IAB South Africa Internet Advertising Revenue Report

Digital

Be part of this year's IAB South Africa Internet Advertising Revenue Report

Issued by IAB South Africa 1 Mar 2024

Source: © 123rf The IAB South Africa is expanding its research advisory groups to include three new committees as it calls on the industry to nominate their peers for seats on eight of its research advisory groups

Digital

IAB SA announces three new committees, calls for nominations to eight committees

26 Feb 2024

IAB SA's new white paper: A roadmap for influencer marketing

Marketing

IAB SA's new white paper: A roadmap for influencer marketing

Issued by IAB South Africa 21 Feb 2024

Image supplied. Back for the 16th year, the Bookmarks 2024 Early Bird entries open 19 February and close at midnight on 1 March 2024

IAB Bookmarks Awards

IAB SA 2024 Bookmark Awards: The early bird gets ahead of the competition

19 Feb 2024

Source: Matthew Guay The latest stats from the IAB South Africa Measurement Dashboard show audiences' return to online publishers after the holiday season, specifically to news sites

Digital

IAB South Africa’s Measurement Dashboard shows that audience numbers have surged across news sites

15 Feb 2024

Source: © Techicy Online sports increased readership in December 2023

Digital

DStv Online Sport sees surge in December readership, according to IAB Dashboard

1 Feb 2024

All the right sites in all the right places

OOH

All the right sites in all the right places

Issued by Tractor Outdoor 5 Dec 2023

Navigating the future of video advertising: IAB's 2024 updates explained by Membrana Media

Media

Navigating the future of video advertising: IAB's 2024 updates explained by Membrana Media

Issued by Membrana Media 21 Nov 2023

Publishing

Media landscape shifts: Local news sites see bump in numbers

20 Nov 2023

Source: © Rugby Dump That moment when Madiba donned the Springbok jersey at the 1995 Rugby World Cup final has been lauded as a masterclass for leaders says Parusha Partab, head of the IAB Africa Transformation (DEI) Council

Branding

Remember when we were leaders: How brands can shape nations and drive progress

Parusha Partab 30 Oct 2023

Source: © 123rf Online sporting titles have fared well in August due to the Netball World Cup and Fifa Women’s World Cup

Online Media

Online sporting titles reap benefit of women's sporting events

22 Sep 2023

Source: © 123rf the Interactive Advertising Bureau (IAB) South Africa’s annual Internet Advertising Revenue Report has been released

Digital

IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

14 Sep 2023

So Interactive receives prestigious Bookmark Award for Ocean Basket website

Digital

So Interactive receives prestigious Bookmark Award for Ocean Basket website

Issued by So Interactive 14 Aug 2023

Source © alphaspirit The IAB South Africa has formed a three-year publishing industry measurement partnership with dY/dX, to provide a standardised measurement currency for publishers

IAB Bookmarks Awards

IAB SA and dY/dX partner for standardised measurement currency for publishers

29 May 2023

Marketing

IAB South Africa Insights Series is back for another year

27 Mar 2023

Advertising

IAB SA calls for industry to participate in Online AdSpend Report

27 Mar 2023

IAB Bookmarks Awards

Bookmark Awards open for entries

13 Feb 2023

Tito Ribeiro, strategical content, networks, and digital transformation specialist discusses digital trends for 2023

Digital

7 digital trends and what they mean for 2023

Tito Ribeiro 11 Jan 2023

Another year of growth and award wins for Machine_

Advertising

Another year of growth and award wins for Machine_

Issued by Machine_ 19 Dec 2022

Social Media

Influencer marketing needs to clean up its act

Pierre Cassuto 24 Nov 2022

Nedbank IMC 2022 conference paper captures marketing relevance

Marketing

Nedbank IMC 2022 conference paper captures marketing relevance

Issued by IMC Conference 23 Sep 2022

Delegates at Nedbank IMC 2022 learn how to level up relevance

Events & Conferencing

Delegates at Nedbank IMC 2022 learn how to level up relevance

Issued by IMC Conference 10 Aug 2022

The time is now! Nedbank IMC 2022 set to wow audiences on 29 July

Events & Conferencing

The time is now! Nedbank IMC 2022 set to wow audiences on 29 July

Issued by IMC Conference 26 Jul 2022

Source: © rawpixel This year’s IAB South Africa / PwC Internet Advertising Revenue Report – 2021 Study has been released

Research

IAB SA / PWC Report shows a healthy digital advertising industry

14 Jul 2022

Mixing marketing with neurons to create powerful relevance

Events & Conferencing

Mixing marketing with neurons to create powerful relevance

Issued by IMC Conference 6 Jul 2022

Bringing the power of the collective to over a thousand delegates at Nedbank IMC 2022

Events & Conferencing

Bringing the power of the collective to over a thousand delegates at Nedbank IMC 2022

Issued by IMC Conference 4 Jul 2022