CMOs | Bizcommunity

CMOs | Bizcommunity

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Marketing effectiveness is broken

Marketing

Marketing effectiveness is broken

Musa Kalenga, Issued by Brave Group 5 hours

From rural KZN to global acclaim: Melusi Mhlungu's We Are Bizarre

Marketing

From rural KZN to global acclaim: Melusi Mhlungu's We Are Bizarre

Issued by IMC Conference 2 days

Source: Nedbank IMC

IMC Conference

#BehindtheIMC | Dr Gillian Hammah on the human edge in an AI-driven marketing world

Chloe Posthumus 1 day

#BehindtheIMC | Zubair Timol: AI and culture as catalysts for African growth

IMC Conference

#BehindtheIMC | Zubair Timol: AI and culture as catalysts for African growth

Chloe Posthumus 11 Aug 2025

Bryony Rose. Source: Nedbank IMC

IMC Conference

#BehindtheIMC | Bryony Rose on AI search, adaptability, and redefining digital visibility

Chloe Posthumus 7 Aug 2025

Beyond the algorithm: How African brands are rewriting the rules of growth

Digital

Beyond the algorithm: How African brands are rewriting the rules of growth

Azmina Khan, Issued by Dentsu 6 Aug 2025

Biz Most Read Award winners July 2025

Online Media

Biz Most Read Award winners July 2025

Issued by Bizcommunity.com 1 Aug 2025

IMC Conference

#BehindtheIMC | BBC's chief brand officer, Charl Bassil: Culture eats strategy for breakfast

Chloe Posthumus 4 Aug 2025

Vaughan Croeser, Vice President of Marketing at The South African Breweries (AbInBev). Image supplied.

IMC Conference

#BehindtheIMC | Vaughan Croeser on creativity, experience, and the beer industry's impact

Chloe Posthumus 31 Jul 2025

Rising stars: Appreciating our greatest assets

IMC Conference

Rising stars: Appreciating our greatest assets

Issued by IMC Conference 30 Jul 2025

Sustainability becomes more urgent as consumers vote with their wallets

Marketing

Sustainability becomes more urgent as consumers vote with their wallets

Andrew Turner, Issued by Incubeta 21 Jul 2025

Source: Supplied.

Fintech

From Africa to the world: PalmPay breaks into top 300 fintech companies

21 Jul 2025

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

IMC Conference

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

Darren Morris 21 Jul 2025

Influencer marketing: Asset or liability?

Marketing

Influencer marketing: Asset or liability?

Issued by IMC Conference 17 Jul 2025

Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 14 Jul 2025

Source: © 123rf For the first time in the decade-long history of Agency Scope in South Africa, participation is on track to surge to a record 710 interviews

Marketing

Marketers make their voices heard, as Agency Scope participation almost quadruples

8 Jul 2025

Hyperlocal is lekker: The AI-powered search revolution

IMC Conference

Hyperlocal is lekker: The AI-powered search revolution

Issued by IMC Conference 9 Jun 2025

The call is coming from inside the house. How to overcome silos to fast-track profits

Marketing

The call is coming from inside the house. How to overcome silos to fast-track profits

Jaco Lintvelt, Issued by Incubeta 21 May 2025

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Marketing

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Vanessa Bolosier, Issued by Incubeta 20 May 2025

Branding

15th Brand Africa 100: Africa’s Best Brands most comprehensive to date

8 May 2025

What happened to the people-first approach in media agencies?

Media

What happened to the people-first approach in media agencies?

Issued by Advertising Media Forum 7 May 2025

Marketing

Best Lawyers forms advisory board to address evolving demands in legal marketing

23 Apr 2025

IMC Conference

BBC’s first ever chief brand officer to present in-person keynote at Nedbank IMC

Issued by IMC Conference 8 Apr 2025

Promise wins Old Mutual

Advertising

Promise wins Old Mutual

Issued by Promise 7 Apr 2025

From breaking bad to business grad and how to deal with pressure

IMC Conference

From breaking bad to business grad and how to deal with pressure

Issued by IMC Conference 3 Apr 2025

Artificial Intelligence

Adobe introduces Agentic AI Strategy and Brand Concierge app

27 Mar 2025

The new digital dilemma: Proving marketing’s value in a profit-driven world

Marketing

The new digital dilemma: Proving marketing’s value in a profit-driven world

Jaco Lintvelt, Issued by Incubeta 13 Mar 2025

Female marketers drive business growth in Africa

IMC Conference

Female marketers drive business growth in Africa

Issued by IMC Conference 11 Mar 2025

Take control: Why CMOs are building internal agencies to drive growth

Digital

Take control: Why CMOs are building internal agencies to drive growth

Issued by Hoorah Digital 5 Mar 2025

The future of digital commerce in the consumer packaged goods industry

Retail

The future of digital commerce in the consumer packaged goods industry

Setjhaba Molloyi & Lauren Samaai 4 Mar 2025

Triple industry award winner talks marketing effectiveness and delivering results that matter

IMC Conference

Triple industry award winner talks marketing effectiveness and delivering results that matter

Issued by IMC Conference 24 Feb 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Branding

Key branding insights from the WEF, Davos 2025

10 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

Source: © 123rf The IAS Media Auditing Masterclass Series, in partnership with Media Marketing Compliance (MMC), is a no-charge, short but highly informative four-part webinar series designed exclusively for marketers.

Education

Master media transparency: The IAS Media Auditing Masterclass Series

4 Feb 2025

Ricci Birchfield is the new head of marketing at Audi SA. Source: Supplied

Marketing

Audi SA appoints Ricci Birchfield as new head of marketing, product and PR

3 Feb 2025

GenAI in marketing: Fear or FOMO?

Artificial Intelligence

GenAI in marketing: Fear or FOMO?

Issued by Kantar 30 Jan 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

Diary of a CMO: Is your category’s ceiling coming down on you?

Marketing

Diary of a CMO: Is your category’s ceiling coming down on you?

Mary Kyriakidi and Dr Nicki Morley, Issued by Kantar 28 Jan 2025

Marketing is Business. Nedbank IMC 2025 talks bottom line

IMC Conference

Marketing is Business. Nedbank IMC 2025 talks bottom line

Issued by IMC Conference 20 Jan 2025

Incubeta Africa’s MD Jaco Lintvelt says CMOs must get back to the idea of marketing as a key driver of value (Image supplied)

Marketing

#BizTrends 2025: Incubeta Africa’s Jaco Lintvelt – Getting back to marketing as a key driver of value

Jaco Lintvelt 20 Jan 2025

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Media

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Lebo Madiba 16 Jan 2025

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Marketing

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Jessica Jacobs 14 Jan 2025

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Marketing & Media

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

17 Dec 2024

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

CMOs: How to get the best out of agencies

Advertising

CMOs: How to get the best out of agencies

Shaune Jordaan, Issued by Hoorah Digital 12 Dec 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Issued by Brave Group 22 Oct 2024