Agency Scope South Africa | Bizcommunity

Agency Scope South Africa | Bizcommunity

News

Source: © 123rf For the first time in the decade-long history of Agency Scope in South Africa, participation is on track to surge to a record 710 interviews

Marketing

Marketers make their voices heard, as Agency Scope participation almost quadruples

8 Jul 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

Marketing & Media

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

WPP enhances AI marketing with strategic InfoSum acquisition

Artificial Intelligence

WPP enhances AI marketing with strategic InfoSum acquisition

4 Apr 2025

Source: © 123rf Agency Scope South Africa 2025/26 is set to launch in May 2025, and has been expanded to include AI, influencer marketing and retail media as well as a wider industry scope

Marketing & Media

Agency Scope South Africa 2025/26 to launch in May, with expanded categories and reach

4 Apr 2025

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Marketing & Media

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Marketing

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Issued by RAPT Creative Agency 16 Jan 2024

Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa

Marketing

Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

30 Nov 2023

Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,

Research

Agency Scope SA: Divulging what marketers really think

17 Mar 2023

Chris Botha, Park Advertising’s Group MD, and recently voted as the Most Admired Media Agency Professional in the Scopen’s latest Agency Scope South Africa 2021/22

Media

The media industry remains dynamic, says Chris Botha

Danette Breitenbach 4 Mar 2022

Most admired marketing professionals revealed

Research

Most admired marketing professionals revealed

29 Nov 2021

Breadth of digital choices creating confusion

Marketing

Breadth of digital choices creating confusion

Johanna McDowell 27 Aug 2021

Pitch remains the most favoured way of selecting an agency

Research

Pitch remains the most favoured way of selecting an agency

26 Jul 2021

The power of knowing: First insights from Agency Scope UK 2021/2022

Marketing

The power of knowing: First insights from Agency Scope UK 2021/2022

Johanna McDowell 29 Jun 2021

Agency Scope Insights: Deep, decisive and digital

Marketing

Agency Scope Insights: Deep, decisive and digital

Johanna McDowell 1 Apr 2021

Image source: .

Marketing

Agency Scope Insights: In Colombia, marketers invest 35% of their communication budget on digital

31 Jul 2020

Photo by bongkarn thanyakij from .

Research

Scopen and IAS launch Scopen Rating

11 Jun 2020

Agency Scope Insights: The road best travelled, how marketers choose service providers

Marketing

Agency Scope Insights: The road best travelled, how marketers choose service providers

Johanna McDowell 18 Jun 2020

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Marketing

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Johanna McDowell 11 Jun 2020

Image source: .

Research

Agency Scope Insights: Marketing and communication budget increases by 78%

Johanna McDowell 5 Mar 2020

Image credit: Ramiro Martinez on Unsplash.

Advertising

Agency Scope South Africa 2019 trends: Evolution or revolution? Part 2

Johanna McDowell 17 Sep 2019

Image credit: Cristina de los Santos on Unsplash.

Marketing

Agency Scope South Africa 2019 trends: Evolution or revolution? Part 1

Johanna McDowell 10 Sep 2019

Image credit: Joshua Coleman on Unsplash.

Advertising

"Integrated agency" is on SA's marketing minds, finds Agency Scope 2019 study (so far)

13 Aug 2019

Key findings from Agency Scope UK 2018/2019

Research

Key findings from Agency Scope UK 2018/2019

11 Mar 2019

What marketers think of integration vs specialisation

Research

What marketers think of integration vs specialisation

3 Sep 2018

Challenges facing marketers and creative, media agencies

Research

Challenges facing marketers and creative, media agencies

31 Jul 2018

South Africa on par when optimising the client-agency relationship

Research

South Africa on par when optimising the client-agency relationship

5 Jun 2018

The Promise Group team.

CRM, CX, UX

Narrowing that agency Scope(n) Promise of client satisfaction

Leigh Andrews 6 Jun 2017

(c) ammentorp -

Research

Scopen 2017 planning, ready to meet top marketing execs

Johanna McDowell 12 May 2017

Marketing

A view of independent agencies in South Africa

César Vacchiano 4 Apr 2017

Release of Agency Scope, study of agencies in South Africa

Research

Release of Agency Scope, study of agencies in South Africa

11 Nov 2016