Growth Strategist

Job description

1. Strategic client and sales enablement

•  Partner with sales teams to provide insight-led strategic support for priority clients and revenue opportunities.
• Develop data-driven sales narratives, proposals, and presentations that strengthen the value proposition of Primedia Out of Home solutions.
• Apply audience, market, and category insights to identify client growth opportunities and strategic media solutions.
• Act as a strategic advisor to sales teams, clients, and agencies, positioning Primedia as a thought leader in Out of Home media.
• Facilitate collaboration across business units to ensure integrated and innovative client solutions.

2. Strategic insights and intelligence development

• Analyse and synthesise internal and external data sources (e.g., audience research, market trends, competitive intelligence, and client insights) to generate actionable strategic insights.
• Translate complex datasets into clear recommendations that inform sales strategies, client proposals, and business growth initiatives.
• Identify category, audience, and market trends that can inform product development and revenue opportunities.
• Develop insight-led narratives and frameworks that strengthen the strategic value of sales proposals and client engagements.
• Act as a cross-functional thought partner to sales, marketing, and product teams, ensuring decisions are informed by relevant data and intelligence.

3. Product strategy and growth opportunity development

• Analyse market demand, audience insights, and client needs to identify product growth opportunities across the Primedia Out of Home portfolio.
• Develop strategic product packages and media solutions that align with client marketing objectives and drive revenue growth.
• Translate growth ideas into commercially viable propositions, including value propositions, target segments, and go-to-market considerations.
• Ensure product solutions remain aligned with broader media strategies, audience insights, and market trends.
• Provide strategic input to support product innovation and portfolio optimisation across the business.

4. Revenue growth enablement

• Support the sales team in converting strategic opportunities by contributing insight-led recommendations and high-impact proposal development.
• Collaborate with account managers on priority client opportunities and strategic pitches.
• Apply audience insights, market intelligence, and category knowledge to strengthen client value propositions and solution design.
• Contribute to improving sales effectiveness and proposal quality through strategic insight and data-driven storytelling.
• Assist in unlocking new revenue opportunities, category growth areas, and cross-product solutions

5. Leadership, collaboration and living the values

• Demonstrate and promote the organisation’s values in daily interactions, decision-making, and stakeholder engagement.
• Foster strong cross-functional collaboration with sales, marketing, product, and other business units to support business objectives.
• Contribute to building a culture of insight-led thinking and continuous learning within the organisation.
• Support knowledge sharing and contribute to strengthening the strategic capability of the broader team.

Requirements

• In depth knowledge of the Out-of-Home industry.
• Ability to manage multiple high-priority deadlines.
• Ability to leverage AI-powered tools and advanced analytics to extract insights, identify patterns, and support data-driven decision making.
• Strong capability to analyse and synthesise multiple data sources to generate actionable commercial insights.
• Understanding of programmatic media buying ecosystems, including audience targeting, dynamic triggers, and performance measurement frameworks.
• Ability to translate market intelligence, category trends, and competitive analysis into strategic growth opportunities and revenue-driving recommendation.
• Strong ability to translate complex analytics and insights into clear, persuasive narratives that support strategic decision-making and client engagement.
• Experience using digital tools and automated workflows to improve efficiency in reporting, insight generation, and strategic proposal development.
Competencies 
• Understanding of the company’s industry and target audience
• Revenue models and business drivers
• Customer lifecycle and behavior
• Presenting insights and strategies clearly
• Storytelling with data
• Influencing decision-makers
• Creative thinking to test new ideas
• Rapid experimentation and iteration
• Data-driven decision-making

Posted on 02 Apr 13:56, Closing date 10 Apr