Junior Direct Sales Account Executive

Job description

Key purpose of role

To support revenue growth by assisting in the management and development of relationships with direct clients and advertisers. The Junior Direct Sales Account Executive will support the direct sales team in identifying commercial opportunities, selling advertising solutions across the company’s media platforms, and delivering high levels of client service.

The role focuses on prospecting, client engagement, sales administration, and campaign coordination, while developing the commercial and strategic capabilities required to manage accounts independently over time.


Key performance areas

Revenue generation and sales growth:

• Achieve individual and contribute to the achievement of team revenue targets by selling advertising solutions to direct clients.
• Identify upselling and cross-selling opportunities across platforms (radio, digital, events, branded content).
• Achieving and exceeding set sales targets, across new, lost, and existing customer accounts.
• Driving revenue growth through pro-active client engagement and strategic sales initiatives.
• Monitoring and improving conversion rates to maximize sales opportunities.

Direct and client relationship management:

• Build, maintain, and grow strategic relationships with key direct personnel and brand decision-makers.
• Act as - a point of contact for day-to-day campaign-related communication and problem-solving.
• Customer satisfaction and retention.
• Handling client concerns and resolving issues timeously.
• Understanding and effectively communicating product/service benefits.
• Customising solutions to meet clients’ needs.
• Staying updated on industry trends and competitor analysis.

Strategic sales planning and proposal development:

• Assist in developing tailored proposals and pitches that meet client objectives and align with media platform strengths.
• Collaborate with internal stakeholders (content, marketing, strategy, CS) to package compelling commercial solutions.
• Effective pipeline and territory management (assessed through CRM usage, forecasting accuracy, etc.).
• Stay informed about industry trends, direct structures, client developments, and competitor activity.
• Provide internal insights that help refine product offerings and positioning.

Internal processes and compliance:

• Maintaining accuracy in sales reporting.
• Timely follow-ups and closing deals efficiently.
• Adherence to compliant business practices.
• Ensure smooth implementation of campaigns from briefing to billing.
• Monitor performance and deliverables to ensure client satisfaction and post-campaign reporting.

Organizational capacity:

• Working cohesively with internal teams.
• Participate in sales meetings, training and strategy discussions.
• Contributing to team goals and initiatives through effective stake holder management and collaboration (sales team, leadership team, operations, trade marketing, stations, finance/prizes etc.)

Minimum required qualification:

• Sales skills, negotiation and presentation skills training

Qualifications considered advantageous:

• Diploma or bachelor’s degree
• Exposure to media sales or advertising environments.
• Knowledge of digital media platforms advantageous.

Minimum years of experience:

• 2 – 4 years of experience in media sales, advertising or agency.

Additional role requirements:

• Driver’s license.
• Ability to build relationships and manage multiple client interactions.

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.
Send your detailed CV to az.oc.aidemirp@sreeracgnitsacdaorb>b<>b/< with the Subject Line “Junior Direct Sales AE CPT”. The closing date for applications is 10 April 2026.


Posted on 02 Apr 14:06, Closing date 10 Apr