Data Analyst

Job description

We’re looking for a Data Analyst to join our growing Digitas and Commerce capability team. This role is ideal for someone who is passionate about data storytelling, customer behaviour, and digital performance. You’ll work across a variety of clients and industries, helping to unlock insights that drive smarter marketing and commerce strategies.

Reporting into Digitas Strategy Dircector

Key Responsibilities

• Monitor and analyse performance data across digital channels (media, CRM, site, social, email).
• Build and maintain dashboards and recurring reports using tools like Tableau, Google Data Studio, or similar.
• Translate complex data sets into actionable insights and strategic recommendations.
• Support campaign lifecycle with measurement planning, reporting, and optimisation.
• Collaborate with cross-functional teams (strategy, media, creative, tech) to integrate data into broader solutions.
• Assist in database setup, schema design, and query writing (SQL/MySQL).
• Ensure data processes are efficient, accurate, and aligned with privacy regulations (POPIA, GDPR).
• Contribute to the development of data-led strategies for Digitas and Publicis Groupe clients.
• Stay current with industry trends, tools, and emerging technologies including generative AI.

Day-to-day, your role includes:

• Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
• Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
• Communicating with clients regularly on scheduled deliverables and ad-hoc requests
• Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns
• Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
• Identifying nuances in data to optimise our clients’ business
• Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Expanding industry knowledge and relevant skillsets through internal training, including leveraging responsible AI and aligned Digitas and Publicis products

Qualifications & Experience

• 3–5 years of experience in data analysis, digital marketing, or CRM.
• Bachelor’s degree in a relevant field (e.g., Data Science, Marketing, Statistics, Computer Science).
• Passion for digital marketing and emerging trends in the digital landscap
• Proficiency in SQL, MySQL, and data visualisation tools (e.g., Tableau, Power BI).
• Familiarity with cloud platforms (Google Cloud, Azure) and marketing automation tools (e.g., Salesforce, Marketo).
• Strong analytical mindset with problem-solving skills and attention to detail.
• Experience with generative AI tools (e.g., ChatGPT, Gemini, DALL·E) is a plus.
• Excellent communication and collaboration skills.

What We Offer

• A dynamic, collaborative environment within a global network.
• Opportunities to work on leading brands and innovative commerce solutions.
• Access to training and development across data, tech, and strategy.
• A culture of fearless, inventive, and generous unicorns.

Additional Information

Personality Attributes:
• Team player with the ability to work independently
• Able to remain calm in a highly pressurised environment
• Assertive
• Proactive
• Resilient
• Approachable
• Proactive
• Energetic
• Creative “out of the box” strategic thinker
• Problem solver / solution driven
• Meticulous with attention to detail
• Curious, open and bold
o Flexible to work beyond normal office hours (overtime if and when required)
o Comfortable to work from the Publicis Groupe office (on-site)

Culture commitment:

• We are approachable & globally supportive.
• We are in this together and solution orientated.
• We always do the right thing.
• We are never afraid.

 

Miscellaneous:

• This role with oversee two sites, one in Cape Town and one in Johannesburg, so travel will be required from time to time.

Ready to make data magnetic?
Apply now and help us shape the future of commerce through insight-driven experiences.

Digitas is an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan.

All appointments will be based on qualifications, experience and best fit but preference will be given to candidates from designated groups. Interested candidates must please submit a concise CV including a link to your portfolio. Only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful.

Visit www.digitas.com/en-za for more on Digitas ZA.

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. In South Africa, Digitas is also expanding its Total Commerce capability into the Publicis Commerce capability and communities, offering Commerce solutions that combine CRM, data, media, and creative to drive customer engagement and business growth.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Posted on 18 Feb 10:26, Closing date 19 Apr