Paid Media Manager

Location: Cape Town in office (hybrid post probation)
Job Type: full-time
Reports to: head of performance

About us

The Grow Collective is a performance-driven, digital-first agency helping brands scale through strategic, omnichannel marketing. As we expand our performance team, we’re looking for a hands-on, analytical paid social campaign manager with experience across Meta, TikTok, and LinkedIn to help build and optimise campaigns that drive measurable growth for our clients.

Role overview

This role is ideal for a junior to mid-level campaign manager who has hands-on experience building, optimising, and reporting on paid social campaigns. You’ll work closely with our Head of Performance to execute against client goals, deliver meaningful results, and grow your expertise in a supportive and high-growth environment.

Key responsibilities

Campaign setup and execution

• Build and launch campaigns across Meta (Facebook/Instagram), TikTok Ads Manager, and LinkedIn Campaign Manager
• Ensure proper campaign structure, budget allocation, tracking parameters (UTMs), and audience segmentation
• Collaborate with the creative and strategy teams to ensure assets are aligned with campaign objectives

Campaign optimisation

• Monitor performance and proactively optimise for key KPIs (CPA, ROAS, CTR, etc.)
• Adjust targeting, bidding strategies, creative rotation, and placements based on performance insights
• A/B test creatives, copy, and audience segments to improve results

Reporting and insights

• Prepare regular reports and dashboards highlighting performance, learnings, and opportunities
• Extract key insights to share with internal teams and clients
• Make strategic recommendations based on campaign data

Collaboration and growth

• Work closely with the Head of Performance on campaign strategy, pacing, and client updates
• Join internal brainstorms, reviews, and planning sessions
• Participate in ongoing training and development opportunities to grow your performance marketing skillset

What we’re looking for

• One –three years of hands-on experience building, managing, and optimising paid social campaigns (agency or in-house)
• Proficient in Meta Ads Manager, with experience running campaigns on TikTok and LinkedIn
• Strong understanding of conversion-based campaign implementation, tracking, and performance optimisation
• Confident working with numbers, performance dashboards, and extracting actionable insights
• Detail-oriented and capable of managing multiple campaigns and deadlines simultaneously
• Comfortable presenting results and recommendations in client-facing reports and conversations
• Curious, growth-minded, and eager to take ownership of your performance marketing craft

Bonus points

• Experience with Google Ads, GA4, or cross-channel reporting dashboards
• Exposure to e-commerce brands and conversion-focused campaigns
• Familiarity with creative testing methodologies

Why join us?

• Be part of a fast-growing agency with a strong digital focus
• Get direct mentorship from the Head of Performance
• Work on exciting B2C brands across multiple industries
• Grow your career in a team that values curiosity, results, and autonomy
• A hybrid work model and flexible, supportive culture