Content Writer

Job description

We're hiring: Content Writer

Are you a skilled content writer who thrives on combining clarity, compliance, and creativity? We're building a bold new pet insurance brand for the Australian market, and we're looking for a Content Writer to help bring our voice to life—while meeting the demands of a highly regulated industry.


You’ll work across product documentation, blog content, and campaign copy—balancing technical accuracy, SEO/AIO optimisation, and pet-loving personality.


What you’ll be doing:


Content creation and SEO/AIO optimisation

• Research and write SEO-optimised blog articles to grow organic traffic and support AI model visibility.

• Partner with subject matter experts to ensure technical accuracy and brand alignment.

• Optimise new and existing content for search engines and large language models.

• Monitor analytics and keyword trends to continuously refine content strategy.

Technical and regulated writing

• Write and maintain clear, compliant content for policy wordings, PDS documents, brochures, and customer communications.

• Translate complex insurance information into plain English—without compromising regulatory accuracy.

• Ensure alignment with Australian financial services laws and consumer protection standards.

Creative copywriting support

• Support the creative team on campaigns, email marketing, landing pages, and social media when needed.

• Maintain a consistent tone of voice and messaging across all platforms.

Where you’ll work

• Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.

• Working hours will be semi-aligned to the Australian time zone: 06:00 to15:00 SA time giving you more free time later in your day!

Why work with us?


As part of a purpose-driven Australian pet insurance company, this role supports our mission to protect the health and wellbeing of pets across the country. You’ll work in a collaborative, quality-focused environment that values integrity, transparency, and compliance – while also allowing creativity and customer empathy to shine in our communications.


Ready to shape a voice that’s clear, compliant, and full of personality?
Apply now and help us build a trusted pet insurance brand from the ground up.

What you’ll need:

• Minimum 3 years’ experience in content writing, with exposure to technical and regulated environments.

• Strong grasp of SEO, AIO (AI optimisation), and how content influences visibility across search engines and AI tools.

• Excellent written English, grammar, and proofreading skills.

• A disciplined, self-driven mindset—comfortable in a remote work environment with time zone flexibility.

• Ability to juggle multiple deadlines in a fast-paced, collaborative setting.

Bonus skills

• A diploma in English, Journalism, Marketing, or Communications.

• Familiarity with Australian insurance or financial services regulation.

• Understanding of accessibility standards and inclusive content practices.

• A love of animals—or experience writing for pet-focused audiences!

Posted on 04 Jul 14:03, Closing date 2 Aug