Community Manager/ Copywriter

As our community manager/ copywriter, you will be the voice and champion of The Rooms Network (TRN) B2B and B2C’s audiences. You’ll cultivate and nurture online communities, moderating conversations, sparking engagement, and translating audience insights into content ideas, strategic recommendations as well as internal communication, campaign copywriting, short and long form writing. You’ll collaborate with the Marketing Manager and social media team to amplify campaigns, support on-air initiatives, and foster a loyal, active brand community.

Key responsibilities

• Community engagement and moderation
• Manage and moderate TRN’s social channels and community hubs (Facebook Groups, WhatsApp Communities, YouTube comments, and other platforms).
• Respond to audience comments, questions, and feedback in a timely, brand-aligned voice.
• Identify and escalate community issues or opportunities to relevant teams.
• Content planning and activation
• Collaborate with Social Media Specialists to plan and execute community-focused campaigns (contests, watch parties, live Q&As, user-generated content drives).
• Develop and maintain a monthly community content calendar tailored to audience interests and channel objectives.
• Coordinate with videographers, designers to produce community-centric assets (memes, polls, short videos, discussion prompts).
• Social listening and insights
• Monitor social conversations around TRN, its channels, competitors, and industry trends.
• Compile weekly and monthly community performance reports, tracking metrics like sentiment, engagement rates, growth, and top fan contributions.
• Use qualitative feedback to recommend content tweaks, new feature rollouts, or strategic pivots.
• Influencer and ambassador programs
• Identify and onboard micro-influencers, super fans, and ambassadors to amplify TRN’s reach.
• Coordinate briefings, deliverables, and performance tracking for ambassador-led initiatives.
• Cross-functional collaboration
• Work closely with the Content Acquisition, Marketing, and On-Air teams to align community activities with programming launches and promotions.
• Provide community input to social paid-media campaigns to optimise targeting and messaging.
• Crisis and reputation management
• Act as first responder for community escalations and negative feedback; collaborate with PR and legal to craft timely, appropriate responses.
• Maintain up-to-date guidelines for community conduct and platform policies.

Qualifications and skills

• Education and experience
• Degree or diploma in Marketing, Communications, Journalism, or related field.
• 2–3 years’ experience in community management or social media engagement, ideally within media or entertainment.
• Technical and analytical
• Familiarity with community management tools ,
• Strong understanding of social metrics and analytics platforms (Facebook Insights, YouTube Analytics, Google Data Studio).
• Interpersonal and creative
• Outstanding written communication and storytelling skills.
• Empathetic, adaptable, and passionate about building genuine connections.
• Proactive problem-solver with the ability to manage multiple projects and priorities.

Company Description

About The Rooms Network
The Rooms Network is a vibrant South African television network featuring Movie Room (DStv Channel 113) and Play Room (DStv Channel 300). We celebrate stories that spark imagination and connection, with global cinema, local-language children’s programming, and engaging digital communities. Our Marketing team drives brand growth by building authentic relationships with audiences across platforms.

Posted on 27 May 14:43, Closing date 10 Jul