Media Intelligence Strategist

Key purpose of the role

The Media Intelligence Strategist plays a critical role in transforming client briefs into insight-led, commercially driven media strategies. Leveraging audience data, market intelligence, and platform analytics, the role bridges the gap between business objectives and media execution. This strategist ensures that every recommendation is grounded in evidence, aligned with campaign goals, and positioned to deliver measurable commercial value. By converting insights into actionable strategies, they support revenue growth, client satisfaction, and strategic innovation across platforms.

Key outputs /accountability

Strategic media planning and insight development

• Develop insight-led, audience-first media strategies aligned to client or campaign objectives
• Deliver strategic decks with segmentation, platform rationale, and media mix recommendations
• Create clear, persuasive responses to briefs that highlight the role of media in the consumer journey

Commercialisation and campaign impact

• Formulate revenue-aligned campaign strategies and value propositions
• Collaborate with sales to craft client-facing documents that support conversion
• Provide post-campaign analysis focused on commercial and strategic impact

Media intelligence and data analysis

• Lead the use of analytics tools (e.g., GWI, Telmar, Google Analytics) for audience and platform analysis
• Translate data into actionable insights that inform strategy and execution
• Deliver performance dashboards and competitive benchmarking reports

Market and competitor intelligence

• Monitor industry, competitor, and technology trends
• Produce intelligence reports to inform planning cycles and strategic direction
• Identify risks and opportunities based on market shifts

Cross-functional collaboration

• Lead and contribute to workshops and strategy sessions with media, content, sales, and other teams
• Ensure strategic alignment across departments through internal documentation and tactical support

Minimum required qualification:

• Bachelors Degree in Media (Masters or Honours Advantageous), Higher diploma in Media

Qualifications considered advantageous:

• Short courses/certificates in the below would be advantageous
• Management Development
• Digital Communication and Media
• Brand Management

Minimum years of experience:

• Minimum of seven years’ experience in relevant field.

Additional role requirements:

• Willingness to travel as needed
• Valid drivers licence
• Deep understanding of the South African media landscape (radio, TV, and digital)
• Proven experience in both traditional and digital media strategy
• Well-connected and respected within the media industry at a senior level
• Track record of innovation and staying ahead of media trends
• Strong research, analytical, and problem-solving abilities
• Skilled in using media analysis tools (e.g., Telmar SurveyTime, Nielsen Clear Decisions)
• Able to convert insights into clear, actionable strategies and briefs
• Future-focused with the ability to align media strategies to business goals
• Excellent written, verbal, and presentation skills
• Strong interpersonal, negotiation, and relationship-building abilities
• Confident managing multiple stakeholders and cross-functional projects
• Skilled at crisis management and persuasive communication
• Solid project management capabilities
• Highly organised, meticulous, and service-oriented
• Self-managed, proactive, and able to perform under pressure
• Capable of operationalising strategic plans at a practical level

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.

Send your detailed CV to broadcastingcareers@primedia.co.za with the Subject Line “MIS”. The closing date for applications is 08 May 2025.


Posted on 05 May 17:08, Closing date 12 May