VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

The Loeries radio jury member and executive for brand, marketing and digital at Pick n Pay, Katherine Madley, chatted to VML Birdwatching at the Loeries with Bizcommunity on the state of retail.
VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

Always passionate about the creative industry, Madley says it is the responsibility of the agency and the marketer to do good work and work well together, because "we owe it to our consumers".

She also gives insight into the selection of Halo and Second Rodeo as their new retail agencies.

Listen to this and more, such as her take on creative, the state of retail and the importance of agency-marketer relations.

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.
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