Chery SA appoints Letitia Herold to lead Lepas launch

Chery South Africa has appointed Letitia Herold as national brand and marketing manager to oversee the local rollout of Lepas, its new premium marque.

Lepas will officially debut in South Africa in 2026, following its global reveal in April 2025, aimed at younger and style-conscious drivers.

Herold brings experience from both the automotive and media industries, and will lead the brand’s local launch strategy, partnerships and market engagement.