loveLife appoints PR consultancy

loveLife, South Africa's national HIV prevention campaign for young people, has appointed Jenni Newman Public Relations (JNPR) as its PR agency of record. JNPR is affiliated to the global PR Company, MS&L, which has offices in more than 90 countries.

loveLife promotes healthy, HIV-free living among South African teenagers. Organised under the auspices of the New loveLife Trust, loveLife combines a sustained high-powered multi-media campaign with nationwide community-level outreach and support programmes for youth.