Integrated mobile-TV-PC trial gains suppports

NEW YORK: The Mobile Marketing Association is supporting ioglobal's trial of integrated mobile-TV-PC marketing measurement practices, the goal of which is to arrive at an optimal framework for assessing the role of mobile in integrated campaigns. The Three Screen Trial will be conducted in partnership with major media companies and advertisers and is intended to provide the mobile marketing industry with new mechanisms for measuring the role and effectiveness of mobile in integrated campaigns.