Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- SEO and Website Content Optimisation Specialist Centurion
- Marketing Intern Cape Town
- Brand Marketing Manager Cape Town
- Digital Marketing Coordinator Johannesburg
- Marketing Manager Pretoria
- Campaign Coordinator Cape Town
- Mid-tier Campaign Coordinator Randburg
- B2B Coffee Machine Sales Representatives Cape Town
- Key Accounts Assistant Germiston
- Digital Marketing and Social Media Specialist Johannesburg
Sony embarks on new PlayStation promotion strategy
Following its six-month review process, Sony has decided on a new global overarching strategy to promote its PlayStation brand. This includes appointing adam&eveDDB, part of Omnicom's DDB network, as its global creative agency of record.
The reasoning behind the agency review and strategic repositioning was the fact that past campaigns "didn't cross borders." The full PlayStation lineup includes its classic PS4 console to include PlayStation Pro, PlayStation VR, the PlayStation Plus membership service and the digital PlayStation Store.
Read more on Adweek.
