Subscribe & Follow
Advertise your job vacancies
Jobs
- Digital Marketing and Social Media Specialist Johannesburg
- Motor Insurance Claims Consultant George
- Graphic Designer Johannesburg
- Junior DTP Operator Johannesburg
- Digital Designer / Art Director Johannesburg
- Sales and Marketing Nelspruit
- Media Sales Executive Cape Town
- Editor Bedfordview
- Pet Insurance Sales and Service Consultant George
- Head of Product Cape Town
Sony embarks on new PlayStation promotion strategy
Following its six-month review process, Sony has decided on a new global overarching strategy to promote its PlayStation brand. This includes appointing adam&eveDDB, part of Omnicom's DDB network, as its global creative agency of record.
The reasoning behind the agency review and strategic repositioning was the fact that past campaigns "didn't cross borders." The full PlayStation lineup includes its classic PS4 console to include PlayStation Pro, PlayStation VR, the PlayStation Plus membership service and the digital PlayStation Store.
Read more on Adweek.
