Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Senior Designer Cape Town
- Account Manager (12 Months FTC) Sandton
- Senior Account Manager Pretoria
- Hybrid Implementation Planner Johannesburg
- Junior DTP Operator / Graphic Designer Paarl
- Digital and Print Advertising Sales Executive Cape Town
- Freelance Creative Team Sandton
- Dynamic Client Liaison and Admin Assistant Cape Town
- Influencer Campaign Manager Cape Town
- Junior to Mid Graphic Designer Durban
PepsiCo shifts Gatorade digital work to TBWA\Chiat\Day
AdWeek reports that PepsiCo has tasked TBWA\Chiat\Day with the digital work on its Gatorade brand. Despite the move, PepsiCo has indicated that Chiat will continue to be its creative AOR (agency of record) in addition to taking on select digital marketing efforts for the brand.
Recently, PepsiCo had also ended an eight-plus-year relationship with VMLY&R, the then-newly-merged creative and digital network owned by WPP which had previously handled digital assignments for both Gatorade and Tropicana.
Read more on AdWeek.
