Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Trending
Show more
Subscribe & Follow
Advertise your job vacancies
Jobs
- Strategic Copywriter Johannesburg
- DTP Art Director Cape Town
- B2B Marketing Manager Pretoria
- Senior Producer Cape Town
- Mid Advertising Resource Coordinator Cape Town
- Senior Account Manager Gauteng
- Digital Marketing Specialist Durban
- Mid-Weight to Senior Copywriter Johannesburg
- Content Strategist/Planner and Community Manager Johannesburg
- Mid-Senior Art Director Johannesburg
Skyy Vodka goes to big screen advertising
Skyy Vodka has extended its 360 degree integrated marketing campaign with a recent cinema advertising campaign. Lisa Fraenkel from Full Circle Media says cinema was chosen as one of the above-the-line channels along with television, OOH and print media. "It was chosen for its premium nature and captive audience that is exposed to the advertising. Cinema provides an environment that is uncluttered and finds the consumer in a relaxed and receptive frame of mind, which is perfect to get one's message across." View the ad here, www.youtube.com/watch?v=Ov_thXUEuKM&feature=youtu.be.
