Senior Producer

Job description

The Senior Producer is the senior production leader for the station’s flagship show(s), reporting to the Programming Manager. You will:

• Drive Creative and Commercial Strategy: Lead the end to end development and execution of high impact show content and integrated commercial campaigns that align with the station’s brand, audience targets, and revenue goals in collaboration with the commercial manager.
• Steward Show Sound and Quality: Own the technical and editorial integrity of the show before, during, and after airtime—ensuring consistency, compliance, and innovation across on air, digital, and event platforms.
• Lead Talent and Team Performance: Coach and mentor the on air team to foster a collaborative, high performance culture that maximises individual strengths and team creativity.
• Enable Cross Functional Collaboration: Partner closely with Sales, Marketing, Technical, and Digital teams to translate strategic objectives into seamless production workflows and multiplatform content experiences.
• Champion Continuous Improvement: Identify and implement process enhancements, new formats, and best practices that elevate programming quality, grow listenership, and deliver superior commercial value.

Show performance and output:

• Serve as Lead Producer on the afternoon drive show, directing content and on air flow
• Guide and coach presenters and producers through regular feedback and air checks
• Facilitate information sharing and best practice alignment across all show producers
• Monitor adherence to programming disciplines and management frameworks
• Build and grow the target market audience through compelling show content
• Assist in talent development (on air and production)
• Coordinate the drive team’s roster and associated administrative tasks

Audience Growth and Strategy Implementation:

• Collaborate with the Programme Manager to refine show output using audience data and insights
 Translate station strategy into tactical action plans and show level roadmaps
• Ensure consistent delivery of high quality, audience focused content
• Maintain editorial integrity and relevance to the target demographics
• Participate in annual strategy sessions and help develop the station’s multi platform strategy
• Oversee content coordination between shows and guide programming teams day to day

Digital Strategy Support:
• Liaise with Digital and EWN teams to align on content priorities
• Support rollout of the station’s digital initiatives and multiplatform campaigns
• Partner with digital producers on content innovation and cross platform execution

Business and Stakeholder Support:

• Represent the station at internal and external forums as required
• Attend client facing meetings and co create bespoke solutions with Sales & CS teams
• Contribute to business planning and decision making forums led by the Programme Manager
• Identify and escalate training needs for presenters, content and technical producers to HC

Commercial success support:

• Assist the Commercial Manager and Creative Solutions in developing client centric campaign concepts
• Support flawless execution of commercial campaigns, ensuring delivery of agreed value
• Represent the station at trade marketing roadshows and key client engagements to drive sponsorship growth


Minimum required qualification:

• Relevant tertiary qualification

Minimum years of experience:

• Tertiary qualification (Media studies/Journalism)
• 6 -8 Years’ related experience

Additional role requirements:

• Willingness to travel as required
• Solid radio background with first hand knowledge of broadcast workflows and the content commercial nexus
• In depth programming experience and strong understanding of music radio formats and station positioning
• Competence in managing end to end content production processes across Programming, News, and Digital teams
• Proven track record in executing client campaigns and content sales drives within a programming framework
• Ability to ensure seamless integration of on air and digital strategies, including strict call screening discipline
• Skilled troubleshooter, able to diagnose and resolve technical or operational issues swiftly
• Demonstrated ability to lead, mentor, and develop producers, on air talent, and support staff
• Proactive, assertive decision maker who inspires peak performance and fosters a collaborative, high energy culture
• Strong team player mindset, adept at aligning cross functional partners (Sales, Marketing, Technical, Digital)
• Creative flair with excellent verbal and written communication; able to craft compelling show concepts and persuasive campaign pitches
• Skilled at translating strategic objectives into actionable content plans and rallying stakeholders around a unified vision
• Deep understanding of the commercial environment, client needs, and revenue generation strategies
• Experience balancing creative goals with commercial deliverables to drive both audience growth and sponsorship value
• Highly proactive and adaptable in a fast paced, pressure filled broadcast environment
• Resilient, with strong organizational and project management capabilities
• Passionate about radio, music, and digital media, with a continuous improvement mindset

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.
Send your detailed CV to broadcastingcareers@primedia.co.za with the Subject Line “947 Senior Producer”. The closing date for applications is 10 March 2026.


Posted on 05 Mar 16:43, Closing date 13 Mar