Digital Marketing Paid Media Manager

Drive strategy, innovation and results in mult-channel lead generation

Most lead generation companies hit a performance plateau where:

• Rising CPLs eat into margins despite increasing ad spend
• Campaigns that once performed brilliantly start to stagnate
• The competition catches up to once-unique strategies
• Team productivity bottlenecks under reactive workflows

We've built a different kind of lead generation company - one where strategic innovation drives consistent growth for major clients who have massive sales teams and call centers.

What makes this role different

As paid media manager, you won't just manage campaigns - you'll architect our entire paid media strategy across Google, Meta, TikTok, X, Reddit, Outbrain, Taboola and emerging channels.

This isn't about maintaining the status quo. It's about you:

• Transforming data into strategic insights that reduce CPLs while scaling volume
• Building systems that turn good account managers into exceptional performers
• Creating competitive advantages through innovative creative approaches
• Developing long-term roadmaps while consistently hitting short-term targets
• Getting your hands dirty

Your impact will be measurable

Your success in this role means:

• Driving meaningful growth in lead volume with improving economics
• Enhancing conversion rates while managing costs per lead
• Optimising campaign performance metrics (ROI, ROAS, frequency, quality scores)
• Improving team productivity through enhanced workflows and systems

What you'll bring to the table

Strategic leadership:

• Ability to develop comprehensive multi-channel media strategies
• Experience scaling budgets while maintaining or improving performance metrics
• Proven track record of media innovation that delivers measurable results

Analytical excellence:

• Deep understanding of performance data beyond surface metrics
• Experience collaborating with analysts to uncover actionable insights
• Ability to translate complex data into clear strategic direction

Team development:

• Talent for mentoring and upskilling account managers
• Systems thinking that improves workflow efficiency
• Coaching approach that enhances team capabilities

Is this you?

You thrive when you can:

• Identify campaign inefficiencies and develop innovative solutions
• Maintain meticulous quality standards across creative and implementation
• Challenge assumptions through data-driven testing and diverse perspectives
• Make strategic decisions that balance short-term results with long-term goals
• Continuously expand your knowledge while encouraging team education

Next steps

If you're ready to manage campaigns and join a high-performing paid media team that's focused on innovation, optimization, and measurable results, we'd love to connect.

Posted on 13 May 13:41, Closing date 12 Jul