All the 2017 Prisa Prism Award winners!
Winners of the 2017 Public Relations Institute of South Africa's (Prisa) Prism Awards were announced at a ceremony at The Park House of Events on 6 May 2017 following its two-day annual conference.
Prisa 2017 Prism Awards campaign of the year winners.
Prisa’s Prism Awards are now in their second decade of celebrating public relations and corporate communications excellence locally.
Overall gold for campaign of the year went to Retroviral and Tribeca Public Relations for RocoMamas’ #Election Burger, with Clockwork Media the most awarded agency on the night.
Prism Awards 2017 tally by PR consultancy
| Consultancy | Overall Gold | Gold | Silver | Bronze | Special mention | Total |
| Amanda Sapo | 1 | 1 | ||||
| Atmosphere Communications | 1 | 2 | 3 | |||
| Atmosphere Communications and the King James Group | 3 | 2 | 1 | 6 | ||
| Barclays Africa Group Limited | 1 | 1 | ||||
| Bonfire Media | 1 | 1 | ||||
| Burson-Marsteller (Pty) Ltd | 1 | 1 | 2 | |||
| ByDesign Communications | 1 | 1 | 2 | |||
| Clockwork Media | 2 | 7 | 3 | 12 | ||
| Development Communications Solutions | 1 | 1 | ||||
| Engage Joe Public | 1 | 1 | 2 | 1 | 5 | |
| Epic MSLGROUP | 1 | 1 | 2 | |||
| Fleishman Hillard | 1 | 1 | ||||
| FleishmanHillard South Africa | 1 | 1 | ||||
| Greater Than | 1 | 1 | ||||
| Gullan & Gullan Digital | 1 | 1 | ||||
| Havas PR South Africa | 2 | 2 | ||||
| Idea Engineers | 1 | 1 | ||||
| Lameez Mohd | 1 | 1 | ||||
| Magna Carta Reputation Management Consultants | 1 | 1 | ||||
| Mahle Behr | 1 | 1 | ||||
| Ogilvy & Mather Cape Town | 2 | 2 | 4 | |||
| Ogilvy Public Relations | 4 | 4 | ||||
| One-eyed Jack | 1 | 1 | ||||
| Plato Communications | 2 | 2 | ||||
| Playmakers Sponsorship | 1 | 1 | ||||
| Positive Dialogue Communications | 1 | 1 | ||||
| PR Worx | 1 | 5 | 3 | 2 | 11 | |
| Retroviral and Tribeca Public Relations | 1 | 1 | ||||
| Retroviral Digital Communication | 1 | 1 | ||||
| Tribeca Public Relations | 2 | 2 | 4 | |||
| University of Johannesburg | 1 | 1 | 2 |
The Lifetime Award went to MP Sejamothopo 'Sej' Motau, current ambassador-at-large for Prisa and chairman of the Global Alliance for Public Relations and Communication Management. He was also awarded the Lifetime Achievement Award for outstanding contribution to international public relations at the International Public Relations Festival in Mauritius from the Public Relations Association of India in 2008.
All the 2017 Prisa Prism Award winners
| Consultancy | Project | Client | Award |
| African network of the year | |||
| Burson-Marsteller (Pty) Ltd | Gold | ||
| Best large public relations consultancy | |||
| Clockwork Media | Silver | ||
| Ogilvy Public Relations | Bronze | ||
| Best mid-sized public relations consultancy | |||
| Atmosphere Communications | Silver | ||
| PR Worx | Bronze | ||
| Best small public relations consultancy | |||
| Engage Joe Public | Silver | ||
| Retroviral Digital Communication | Silver | ||
| Best up and coming public relations professional | |||
| Lameez Mohd | Ogilvy Public Relations | Gold | |
| Amanda Sapo | Clockwork Media | Silver | |
| Best use of an event to build/change reputation | |||
| Clockwork Media | E! Africa launch | NBCUniversal | Silver |
| Tribeca Public Relations | Shield MotionSense launch | Shield | Silver |
| Plato Communications | Halls Flash Mob | Mondelez International | Bronze |
| Best use of social media as a support tool in a communication programme | |||
| Clockwork Media | LGV20 launch | Gold | |
| Tribeca Public Relations | #ShieldItsYourMove influencer campaign | Shield | Silver |
| Clockwork Media | E! Africa Launch | NBCUniversal | Bronze |
| Fleishman Hillard | #MissingType | The South African National Blood Service | Special mention |
| Business-to-business | |||
| Atmosphere Communications and the King James Group | 1001 Days | Santam | Gold |
| Burson-Marsteller (Pty) Ltd | Multi-country brand building across Africa | SES | Bronze |
| Epic MSLGROUP | Amplifying the square peg movement: Driving entrepreneurial activity in South Africa | BUSINESS/PARTNERS | Special mention |
| Campaign best informed by analytics/big data (No gold winner) | |||
| Atmosphere Communications and the King James Group | 1001 Days | Santam | Silver |
| Ogilvy Public Relations | KFC Burrito | KFC | Bronze |
| Campaign of the Year | |||
| Retroviral and Tribeca Public Relations | RocoMamas #Election Burger | RocoMamas | Overall gold |
| Community Relations | |||
| Development Communications Solutions | The Abashitshi Social mobilisations | Sappi Forestry Division | Gold |
| Mahle Behr | Science2Go Schools campaign | MAHLE Behr and CASME | Silver |
| Consumer PR for an existing product or service | |||
| Bonfire Media | Hellmann's #RockYourBurger | Hellman's Mayonnaise | Silver |
| Atmosphere Communications and the King James Group | Bostik Book of Unbelievable Beasties | Permoseal | Bronze |
| PR Worx | DStv Delicious International Food & Music Festival | Massive Management | Special mention |
| Corporate communication | |||
| FleishmanHillard South Africa | Mastercard @ WEF Africa 2016 | Mastercard | Silver |
| Ogilvy Public Relations | Creating a GIBB Subject Matter Expert | GIBB Engineering | Bronze |
| Corporate resposibility | |||
| PR Worx | Mimi Women Shock Box | Mimi Women | Gold |
| Ogilvy Cape Town | Amarok Social Test Drive | Volkswagen | Silver |
| Plato Communications | Cadbury P.S. #PSGiveADress | Mondelez International | Bronze |
| Crisis management | |||
| PR Worx | SA Express: Mayday Grounding | SA Express | Silver |
| Environment | |||
| Engage Joe Public | #Cloverdroughtrelief | Clover South Africa | Gold |
| PR Worx | 33 Lions: Spirit of Freedom | Animal Defenders International | Bronze |
| Financial services | |||
| Atmosphere Communications and the King James Group | #Conspicuoussaving | Sanlam | Gold |
| Idea Engineers | “Sage Knows” Budget Speech Campaign 2016 | Sage | Silver |
| Engage Joe Public | #SKELM | SABRIC | Bronze |
| Healthcare | |||
| By Design Communications | Launch of #VaginaVarsity | Libresse | Gold |
| Gullan & Gullan Digital | my ADHD | Janssen Pharmaceutica | Bronze |
| Internal communication | |||
| Clockwork Media | Rollout of Office 365 | Standard Bank | Silver |
| Barclays Africa Group Limited | TechMoola | Bronze | |
| Launch of a new product, service or category | |||
| Epic MSLGROUP | Dunkin’ Donuts give South Africans the power to get their taste of Dunkin’ sooner | Dunkin' Donuts | Gold |
| Atmosphere Communications | 91 LTD Denim Campaign | Cotton On Group | Bronze |
| Media relations | |||
| One-eyed Jack | Rocking the Daisies | Rocking the Daisies | Gold |
| Clockwork Media | Launch of Cape Town | NBCUniversal | Silver |
| Atmosphere Communications | Launch of Monopoly Mzansi Edition | HASBRO South Africa | Bronze |
| NGO campaign | |||
| PR Worx | Mimi Women Shock Box | Mimi NPC: | Silver |
| PR Worx | 33 Lions: Spirit of Freedom | Animal Defenders International | Silver |
| Ogilvy & Mather Cape Town | Slave Calendar | Iziko Slave Lodge Museum / Geometry Global | Bronze |
| Engage Joe Public | #SKELM | SABRIC | Special mention |
| Greater Than | McDonald’s South Africa must go Cage-Free | Beauty without Cruelty SA, United Front 4 Animals, Owl, SAFCEI, Animal Voice, The Official South African Representative of Compassion in World Farming SA | Special mention |
| NGO campaign student | |||
| University of Johannesburg | IOM #TraffickingIsReal | IOM | Gold |
| Public relations on a shoestring | |||
| Positive Dialogue Communications | weFix Shark Spotters Campaign | WEFIX | Gold |
| Havas PR South Africa | Rugby That's So Gay | The Jozi Cats | Silver |
| Ogilvy & Mather Cape Town | Slave Calendar | Iziko Slave Lodge Museum / Geometry Global | Bronze |
| PR Worx | Mimi Women Shock Box: Shoestring Budget | Mimi Women | Special mention |
| Public sector | |||
| PR Worx | e-Tags: Because it’s the right thing to do - Bakwena | Bakwena Platinum Corridor Toll Concessionaire | Silver |
| Engage Joe Public | #SKELM | SABRIC | Bronze |
| Publications | |||
| Clockwork Media | LinkedIn Digital Influencer of The Year | Lee Naik | Bronze |
| Social media as the primary method of communication (best use of social to lead a programme with no social media spend) | |||
| Tribeca Public Relations | RocoMamas #ElectionBurger | RocoMamas | Gold |
| Clockwork Media | Lee Naik - LinkedIn Digital Influencer of The Year | Lee Naik | Silver |
| Engage Joe Public | #JetLoveYourSelf | Jet | Bronze |
| Social media as the primary method of communication (best use of social to lead a programme) | |||
| Atmosphere Communications and the King James Group | #Conspicuoussaving | Gold | |
| Ogilvy Cape Town | Polo Beats | Volkswagen | Silver |
| Ogilvy Public Relations | KFC Burrito | KFC | Bronze |
| Social media to launch a new product (no gold winner) | |||
| Clockwork Media | LG v20 launch | LG | Silver |
| Magna Carta Reputation Management Consultants | Almond Breeze South Africa | Almond Breeze South Africa | Bronze |
| South African campaign of the year - finalist | |||
| Atmosphere Communications and the King James Group | #Conspicuoussaving | Sanlam | Silver |
| Havas PR South Africa | Rugby That's So Gay | The Jozi Cats | Silver |
| ByDesign Communications | Launch of #VaginaVarsity | Libresse | Silver |
| PR Worx | Mimi Women Shock Box | Mimi Women | Silver |
| Sponsorship | |||
| Tribeca Public Relations | Hollard Daredevil Run 2016 | Hollard | Gold |
| Playmakers Sponsorship | #BraBrigade | Castle Lager | Silver |
| PR Worx | DStv Delicious International Food & Music Festival | Massive Management | Bronze |
| Student campaign | |||
| University of Johannesburg | Lead SA #Izindabazokudla Campaign | Soweto Urban Farmers Project | Bronze |
| Technology | |||
| Clockwork Media | Mimecast Black Friday Newsjacking | Gold | |
| Clockwork Media | LG Aurora | LG | Silver |
| Clockwork Media | LG v20 launch | LG | Bronze |
Scroll through the #Prisms2017 hashtag for more and keep an eye on our Prism Awards special section for the latest exclusive coverage!