This course provides an interactive, hands-on approach to make the most of data, with a particular focus on SAARF's AMPS database. It will show you Eighty20's way to query, analyse and draw insights from data, as well as how to present the data to maximise visual impact. This may not be a course on big data, but it is big on gaining insights. At Eighty20 we don't just mine data, we dig it.
The course will cover the sometimes basic, but perhaps not perfected skills of interpreting data, cross tabs, filtering, indexing, the impact of sample sizes, the importance of the questionnaire, calculating market shares and many other skills.
It will also cover deeper issues such as drawing insights, data and question types, trending, forecasting and factors to take into account, non-sampling errors and the realities of data collection in SA, and sense checks for better insights. It will also cover some examples of the media landscape and presenting data charts and graphs to maximise visual impact
The course is for anyone in need of sharpening their data skills - strategists, research managers and marketing people. This is not a course on analysing huge datasets, and if you know the formula to calculate the Margin of Error for a Sample Proportion, this course might be below your skill set, but will probably still be interesting.
The training is interactive, so participants are encouraged to bring a laptop or iPad, and the organisers will provide wifi. Participants will be given access to the Eighty20 Portal and the latest AMPS database for the duration of the course.
Johannesburg - Tuesday 7 June 2016, 12pm-5pm (refreshments will be served) at the SAARF offices, 54 Queens Road, Bryanston, Johannesburg.
Cape Town - Tuesday 22 June 2016, 12pm-5pm (refreshments will be served) at the Rococoa Restaurant, The Palms Lifestyle and Decor Centre, 145 Sir Lowry Road, Woodstock, Cape Town.
The cost is R3,000 (VAT inclusive) per person, with discounts for multiple attendees. For further information contact SAARF on +27 (0) 11 463-5340 or email az.oc.fraas@fraas. For online registration, click on this link.
