With the recent promotion of Cayleigh Zambonini to digital integration manager, Lisa Snyman to digital project manager and Liesl Silverman to digital copywriter, as well as the appointment of Brenda Ulay as community manager and content creator, Boomtown has enhanced its digital service offering to ensure a 'digital first' mindset across the business and for its clients.
The digital department also includes senior social media manager Marion Marais, digital product manager and user experience specialist Helna Brown, art director Tamarin Fraenkel, and digital strategist Lara-Anne Derbyshire.
Boomtown is a creative, fully integrated advertising agency that offers brand design, integrated brand communications and digital marketing. It’s headquartered in Port Elizabeth, with offices in Johannesburg. It started trading in 1994 when its founder famously sold his inheritance, yes, two cows, to buy the office’s first computer. Today, Boomtown has achieved Level 2 BBBEE status and 51% Black ownership, of which 30% is by a Black women-owned entity. How times have changed!
Here, we chat to digital integration manager Cayleigh Zambonini…
It's a great opportunity to drive digital integration strategies and solutions into our service offering as well as optimise Boomtown’s internal systems and processes.
I started at Boomtown early in 2017 in the Port Elizabeth head office within client service, and made my way to the Johannesburg office for two years assisting on our two biggest international accounts. When I first began at Boomtown I expressed my interest in developing our digital offerings, and am happy to say that with hard work, personal skills development and planning, I am now in the position I had envisioned from day one.
I enjoy the ever-evolving aspect of the industry as well as seeing a project solution go from concept to reality in a creative space. What excites me even more is identifying opportunities for our clients for digital transformation of their marketing and advertising requirements built on the foundation of an agile and integrated Boomtown team.
I have quite a diverse background and education. My MBA qualification allows me to fully understand our client’s business across departments and functions, which in turn forms the basis of a holistic approach to providing business solutions. My tech background and drive for agility and streamlining process stems from managing and assisting in the development of reporting dashboards for renewables in Southern Africa.
I have embraced the remote working environment and love the fact that some days I wake up to the skyline of Johannesburg, the sandy bay of Port Elizabeth and even sometimes the beautiful view of Table Mountain.
I support the strategy and operation department in the management and oversight of Boomtown’s digital outputs, both internally and externally.
I'm excited to be working on Brand Planning 2021 for our client partners. Amongst everything, 2020 has shown us that we need to work smarter and looking for digital solutions will impact the work we do for our clients with measurable returns.
The Covid-19 pandemic has driven digital work technology adoption forward by nearly five years. We're already seeing businesses downsizing on office spaces and investing in remote working solutions. Cloud technology, remote collaboration and the digital enablers of such are where we're heading.
You have to do your best every day and stay ahead in terms of what digital services and roles are projected to be in demand globally, and be sure to align your skill set development plan accordingly.
For more, visit Boomtown’s press office on Bizcommunity and our #EvolutionofWork special section.