Judges included Kirk Gainsford, Mullen Lowe (Chairperson); Donovan Bryan, OKB; Steven Jones, JWT; Carl Willoughby, TBWA; Willie Struwig, Publicis Machine; Vuyani Plata, DDB SA; Toni Hughs, 1886; Arlene Donenberg, The Creative Circle; Jonathan Wolberg, HavasWW; Marion Bryan, Ogilvy & Mather.
Watch Gainsford's overview below:
View the full list of winners below and click here for more.
| Category | Prize | Brand | Product | Title | Entry Agency |
|---|---|---|---|---|---|
| Radio - January 2016 | First | Mercedes-Benz | Mercedes-Benz Trucks | Mercedes-Benz Trucks, Stuck out there - Dessert, Motel, Mountain | Joe Public |
| Radio - January 2016 | Second | SABC 3 | Friday Night Comedy | The Real World - Mouse, 52 Blue, 27 | King James II |
| Radio - January 2016 | Third | Savanna | Savanna | Say what you mean | FCB Cape Town |
| Television, Video & Cinema - January 2016 | First | Careers24 | Careers24 | Careers24 - Hospital, Family Dinner | Ogilvy & Mather Cape Town |
| Television, Video & Cinema - January 2016 | Second | Virgin Active | Virgin Active | Get Up. Get Active. | Ogilvy & Mather Cape Town |
| Category | Prize | Brand | Product | Title | Entry Agency |
|---|---|---|---|---|---|
| Outdoor & Out of Home - January & February 2016 | First | Nat Geo Wild | Deadliest Shark Attacks | Deadliest Shark Attacks | Ireland/Davenport |
| Print - February 2016 | First | Clover | Clover Milk | Fat Out Of Article | Joe Public |
| Radio - February 2016 | First | BBC Entertainment | The Graham Norton Show | Fanatics | The Odd Number |
| Television, Video & Cinema - February 2016 | First | Distell | Nedeburg | Story | TBWA\Hunt\Lascaris Johannesburg |
| Print - February 2016 | Second | BMW Motorrad | Mp3 Bluetooth Helmets | Make the road your playlist - Vegas, California, Alabama | FCB Cape Town |
| Radio - February 2016 | Second | City of Cape Town | Energy Initiative | Energy Radio Campaign - Steenbras Dam Pumped Storage Power Station, Black River Office Park Solar Array | King James Group |
| Television, Video & Cinema - February 2016 | Second | PSG | Financial Service Provider | Navigator | Publicis Machine |
| Print - February 2016 | Third | Red Cross War Memorial Hospital | Charity | Some words kids shouldn't know - Tumour, Dialysis, Biopsy | M&C Saatchi Abel |
| Television, Video & Cinema - February 2016 | Third | GWK | GWK | This Man is Building a Rocket | MullenLowe South Africa |
