Submissions have improved and increased year-on-year, with South African corporates, agencies and students producing some truly remarkable work. This is an affirmation that the industry is developing at a much faster pace than in previous years. “Looking through this year’s entries has shown me 'that even through difficult times, South Africans, move forward, get stuck in and conquer," comments New Gen’s founder, Stephen Paxton.
Teams have become more technically minded, smarter strategies can be seen across multiple platforms, resulting in clever content and greater reach and engagement, and the results achieved across a number of campaigns has been phenomenal.
“I would like to thank our esteemed judges for all their hard work over the past two weeks marking this year's entries, and to our headline sponsors Supersonic, Gold sponsors Futuretech Media and Bronze sponsors Wunderman Thompson for your invaluable support and to everyone that entered the awards. You have outdone yourselves and showcased some truly exceptional work.”
Singer, songwriter and actress Relebogile Mabotja, will host this year’s hybrid awards show, which will be held on 23 September at The Dome, Hybrid Studios – Johannesburg and starts at 7PM. Entertainment comes to you from music prodigy - James Deacon.
The full virtual ceremony is free to watch and will be streamed live on www.newgenawards.co.za. To book tickets to attend the physical Hybrid Awards Ceremony, please contact az.oc.olleval@ahsatan – Tickets are limited to the first 50 people, due to Covid-19 restrictions.
Here are your 2021 finalists:
| CORPORATE AWARDS | ||
| Best Revenue Generating Marketing Campaign or Event | ||
| Brand | Agency | Title |
| Bidvest Waltons | CBR Marketing Solutions | The Power of Potential |
| Distell | Grey Africa/WPP Team Liquid | Kube Mnandi with Smooth Gold |
| Gautrain Management Agency | Flow Communications | #RideWithTheG Gautrain student card |
| Grafton Everest | Penquin | Grafton Everest Ultra Flop – It’s That Comfortable |
| Kellogg’s South Africa | TILT | #IndulgeAllYourSenses with Kellogg’s Granola |
| OneDayOnly.co.za | Email me | |
| Shabbos Project | Flow Communications & Mama Creative | Flowers for Shabbat |
| Suzuki South Africa | Penquin and Spitfire Inbound | Growth Marketing |
| Table Mountain Aerial Cableway Company | Flow Communications | The Table Mountain Comeback |
| Tinkies | Hellosquare | Facebook Flavoured Tinkies |
| Vodacom | Ogilvy SA | ShakeOff Summer 2020 |
| Best Social Media Reach from an Event | ||
| Desmond Tutu International Peace Lecture | Flow Communications | Desmond Tutu International Peace Lecture |
| Nedbank | Levergy | 2021 NEDBANK CUP FINAL |
| The South African Presidency | Flow Communications | SONA |
| Best Online Competition | ||
| Acer South Africa | Clockwork | InstaQuest |
| Acer South Africa | Clockwork | InstaPitch |
| Albany Bakeries | Hellosquare | Lets Celebrate Together |
| Canon South Africa | Flume Digital Marketing & PR | Canon Collective |
| Microsoft Xbox | Clockwork | Xbox Hall of Fame |
| Mondelez | Wunderman Thompson | EPL Promo Campaign |
| Mr Price | Denim Connects | |
| Unilever | The Hardy Boys | Sunlight #MoreThanYouExpect |
| Vitara Brezza | Penquin and Spitfire Inbound | #ItJustGetsBrezza Competition |
| Most Innovative App Developed by a Corporate | ||
| HOMii Lifestyle | So Interactive | HOMii App – Mobile App |
| Naledi | Digify Africa | A WhatsApp Learning Bot To Educate The World |
| Pineapple | MakeReign | Insurance with a snap |
| Best Use of Technical Innovation | ||
| Dunlop Tyres SA | FCB Durban | Grandtrek Uncharted |
| Hyundai Automotive South Africa | Incubeta South Africa | Smartly Accelerating Hyundai’s Digital Transformation |
| Mondelez | Wunderman Thompson | EPL Promo Campaign |
| Naledi | Digify Africa | A WhatsApp Learning Bot To Educate The World |
| Nedbank | Levergy | NEDBANK CUP FANMODE |
| Playstation | Wunderman Thompson | PlayStation The Last of Us Part II |
| The Shabbos Project | Flow Communications & Mama Creative | Flowers for Shabbat |
| Best Low Budget | ||
| Acer South Africa | Clockwork | InstaPitch |
| Arrive Alive | Joe Public United | Tequila Face |
| Barcelos | Laika | #YouthMonth |
| Dunlop Tyres SA | FCB Durban | Grandtrek Uncharted |
| Grafton Everest | Penquin | Grafton Everest Ultra Flop – It’s That Comfortable |
| Nedbank | Levergy | NEDBANK RUNIFIED |
| Netflix | Clockwork & Eclipse Communications | Jingle Jangle |
| Netflix | Clockwork | How to Ruin Christmas |
| Netflix | Clockwork | Malcolm & Marie |
| New Balance | Levergy | INTERNATIONAL WOMEN'S DAY |
| OneDayOnly.co.za | Online Category | Online Category Specific Videos |
| Pernod Ricard | Machine | Chivas Regal x Business Unusual |
| Playstation | Wunderman Thompson | PlayStation The Last of Us Part II |
| Reboost Energy | Hellosquare | We Move Radio |
| Stodels | John Brown Media South Africa | Beginner’s Guide to Gardening series |
| Tinkies | Hellosquare | Facebook Flavoured Tinkies |
| Unilever | Digitas Liquorice | Hellmann’s Dinner in the Dark – DE’LIGHT |
| Vodacom | Wunderman Thompson | The Gift of 2020 |
| Vodacom | Wunderman Thompson | Be The Light |
| Wunderlust | CBR Marketing Solutions | Find the Excuse |
| Mobile Marketing Excellence | ||
| Jaguar | Futuretech Media | F Pace Relaunch |
| South African Tourism | The Media Shop | Brand Re-Ignition |
| Vodacom | Upstream | MyMuze |
| Blogging Excellence | ||
| Maropeng | Flow Communications | Maropeng Blog |
| Showmax | Jonga List | |
| Showmax | Showmax Stories | |
| Showmax | The Plum List | |
| Vodacom | New Media | Vodacom now! blog |
| Most Innovative Use of Social and Digital Media by a Corporate | ||
| Beiersdorf - Nivea | Carat & 13th Floor | NIVEA Perfect & Radiant Sho Madjozi |
| Dunlop Tyres SA | FCB Durban | Grandtrek Uncharted |
| Lexus | Futuretech Media | Spekboom |
| Mr Price | Denim Connects | |
| Shoprite Checkers | Incubeta | Delivering ROAS for Checkers Sixty60 |
| The Shabbos Project | Flow Communications & Mama Creative | Flowers for Shabbat |
| Unilever | Digitas Liquorice | Hellmann’s Dinner in the Dark – DE’LIGHT |
| Woolworths | Flume Digital Marketing & PR | WW Easter |
| Woolworths | Flume Digital Marketing & PR | WW Mother’s Day |
| Most Innovative Gamification Campaign | ||
| Acer South Africa | Clockwork | InstaQuest |
| Fanta | Futuretech Media | Fanta Summer Campaign |
| Microsoft Xbox | Clockwork | Xbox Hall of Fame |
| PLP Group | Stratitude | Cell C GetMore |
| Unilever | Digitas Liquorice | Hygienica_Bright Future |
| Best Community Engagement Award | ||
| Acer South Africa | Clockwork | InstaPitch |
| Durex | Omnicom Media Group | #DurexUnitesAfricans |
| Savanna Cider | Grey Africa/WPP Team Liquid | |
| Excellence in Content Marketing | ||
| Desmond Tutu International Peace Lecture | Flow Communications | The Courage to Heal |
| KOO | Hellosquare | Ungaz'Ncishi iDrama |
| Nelson Mandela University | Stratitude | Apply now for 2021 |
| Netflix | Clockwork & Eclipse Communications | Jingle Jangle |
| OneDayOnly.co.za | Online Category-Specific Videos | |
| Sanlam | Machine | Sanlam Connect |
| Showmax | DAM | |
| Showmax | Tali Baby Diary | |
| Tinkies | Hellosquare | Facebook Flavoured Tinkies |
| Unilever | Oliver Marketing (U-Studio) | Aromat Comedy Club S2 |
| Vodacom | Wunderman Thompson | The Gift of 2020 |
| Best Online PR Campaign | ||
| Apple Music | DNA Brand Architects | Africa to the World |
| Foundation for Professional Development (FPD) | Flow Communications | Zenzele Welcome Back |
| Hippo | John Brown Media South Africa | Hippo Toy Campaign |
| Nedbank | Levergy | #PLAYYOURPART |
| Nedbank | Levergy | NEDBANK GREEN TRUST |
| Showmax | Tali Baby Diary | |
| Tiger Brands | DNA Brand Architects | Tastic #MyHeritage Campaign |
| Woolworths | Woolworths Marketing | Happy Little Moments |
| Best Integrated Marketing Campaign | ||
| BMW South Africa | Wunderman Thompson | BMW Anywhere |
| Distell | Grey Africa/WPP Team Liquid | Kube Mnandi with Smooth Gold |
| Dunlop Tyres SA | FCB Durban | Grandtrek Uncharted |
| Kellogg's | Oddinary | Kellogg’s Coco Pops Fills Launch |
| Microsoft Xbox | Clockwork | Xbox Hall of Fame |
| Mr Price | Denim Connects | |
| Nelson Mandela University | Stratitude | Apply now for 2021 |
| NIVEA | The 13th Floor and Carat | Perfect & Radiant 3-in-1 Campaign |
| Pernod Ricard | RAPT Creative | BEEFEATER BLOOD ORANGE GIN |
| Sanlam | Incubeta South Africa | Live with confidence |
| Suzuki South Africa | Penquin and Spitfire Inbound | Growth Marketing |
| Vodacom | Ogilvy SA | ShakeOff Summer 2020 |
| Most Viral Campaign | ||
| ABSA | Wunderman Thompson | #ZeroFeeSwag |
| Bayer South Africa | Berocca® | Be On Dance Challenge |
| Desmond Tutu International Peace Lecture | Flow Communications | Desmond Tutu International Peace Lecture |
| Distell | Grey Africa/WPP Team Liquid | Kube Mnandi with Smooth Gold |
| Durex | Omnicom Media Group | #DurexUnitesAfricans |
| Heartlines | Flow Communications | #Fathers_Matter |
| Jameson | RAPT Creative | JAMESON BEATHA |
| Kellogg’s South Africa | TILT | #IndulgeAllYourSenses with Kellogg’s Granola |
| Mondelez International | Starcom | Stimorol Retro |
| Mr Price | Denim Connects | |
| NIVEA | The 13th Floor and Carat | Perfect & Radiant 3-in-1 Campaign |
| NIVEA | The 13th Floor and Carat | Nivea Men Workshop |
| Showmax | DAM | |
| The South African Presidency | Flow Communications | SONA |
| Vodacom | Upstream | MyMuze |
| Woolworths | Woolworths Marketing | Kitchen Craft with Clem Pedro |
| Best Use of Social Media to Research and Evaluate | ||
| GSK | Futuretech Media | Voltaren Business Intelligence |
| South African Tourism | The Media Shop | Brand Re-Ignition |
| Tinkies | Hellosquare | Facebook Flavoured Tinkies |
| AGENCY AWARDS | ||
| Best Augmented Reality Marketing Campaign by an Agency | ||
| Agency | Brand | Title |
| Carat | ABSA | Absa Snapchat Augmented Reality Innovation |
| Joe Public United | POWA | The Abused News |
| Oliver Marketing (U-Studio) | Unilever | Aromat Comedy Club S2 |
| Vizeum | ABinBEV | What the Flying Fish_One Brow on Fleek |
| Best Use of Technical Innovation by an Agency | ||
| Clockwork | Microsoft Xbox | Xbox Hall of Fame |
| FCB Durban | Dunlop Tyres SA | Grandtrek Uncharted |
| Flume Digital Marketing & PR | Woolworths | 3 Avenue SEO Approach |
| Joe Public United | POWA | The Abused News |
| Joe Public United | SANBS | A Few Minutes is Worth A Lifetime |
| Levergy | Nedbank | NEDBANK CUP FANMODE |
| MakeReign | Pineapple | Insurance with a snap |
| Mark1 and Tractor Outdoor | ABinBev | #YouBelongToCelebrate |
| New Media | McCain | Food24 and McCain Cookbook Creator |
| The Hardy Boys, a Wunderman Thompson Company | JOKO | Add Your Voice |
| Vizeum | ABinBev | Brutal Fruit_ You Belong to Celebrate DOOHshare |
| Wunderman Thompson | Playstation | PlayStation The Last of Us Part II |
| Most Innovative App Developed by an Agency | ||
| Joe Public United | Chicken Licken | Feed Their Craving |
| Polkadot Digital & Strang IT | My pocket coach / IE Group | My Pocket Coach App |
| So Interactive | HOMii Lifestyle | HOMii App – Mobile App |
| Most Viral Campaign by an Agency | ||
| Flow Communications | Heartlines | #FathersMatter |
| Flow Communications | Desmond Tutu International Peace Lecture | Desmond Tutu International Peace Lecture |
| Flow Communications | The South African Presidency | SONA |
| Fresh AF | ABinBev Smirnoff RTD’s | On to the next |
| Grey Africa/WPP Team Liquid | Distell | Kube Mnandi with Smooth Gold |
| Joe Public United | Chicken Licken | Soulful Nation |
| Joe Public United | Chicken Licken | Nyathi Rider |
| Joe Public United | ABinBev | ANCESTORS DAY |
| Joe Public United | Solidarity Fund | #DontBeASuperSpreader |
| Levergy | Nedbank | #NedbankCup2021 |
| Machine | Chivas | Pernod Ricard_Regal x Business Unusual |
| Machine | Heineken South Africa | Heineken UCL Live |
| Oliver Marketing (U-Studio) | Unilever | Shield-Move More At Home |
| Retroviral and Panther Punch | Kreepy Krauly | #MyKreepyTeacher |
| The 13th Floor and Carat | NIVEA | Perfect & Radiant 3-in-1 Campaign |
| The 13th Floor and Carat | NIVEA | Nivea Men Workshop |
| Wunderman Thompson | ABSA | #ZeroFeeSwag |
| Most Innovative Social and Digital Media by a Small Agency | ||
| FCB Durban | Dunlop Tyres SA | Grandtrek Uncharted |
| Hellosquare | KOO | Ungaz'Ncishi iDrama |
| JAW Design | pudo | Just pudo it |
| Retroviral and Panther Punch | Kreepy Krauly | #MyKreepyTeacher |
| Stratitude | Nelson Mandela University | Apply now for 2021 |
| Most Innovative Social and Digital Media by a Large Agency | ||
| Carat | ABSA | Absa Snapchat Innovation |
| Carat & 13th Floor | Beiersdorf - NIVEA | NIVEA Perfect & Radiant Sho Madjozi |
| Digitas Liquorice | Unilever | Hellmann’s Dinner in the Dark – DE’LIGHT |
| Flow Communications | Heartlines | #FathersMatter |
| Joe Public United | Arrive Alive | Tequila Face |
| Joe Public United | Chicken Licken | Soulful Nation |
| Joe Public United | Flying Fish | One Brow On Fleek |
| The 13th Floor and Carat | NIVEA | Nivea Men Workshop |
| The Niche Guys | Unilever | Brut |
| Wunderman Thompson | Vodacom | Be The Light |
| Wunderman Thompson | ABSA | #ZeroFeeSwag |
| Wunderman Thompson | Playstation | PlayStation The Last of Us Part II |
| Best Influencer Marketing Campaign by an Agency | ||
| Arora Online | Garden Day TikTok 2020 | |
| Flume Digital Marketing & PR | Canon South Africa | Canon Collective |
| Fresh AF | ABinBev Smirnoff RTD’s | On to the next |
| Joe Public United | Arrive Alive | Tequila Face |
| Joe Public United | Chicken Licken | The Great Chicken Heist |
| Joe Public United | Solidarity Fund | #DontBeASuperSpreader |
| Levergy | Nedbank | NEDBANK GREEN TRUST |
| Machine | Heineken South Africa | Heineken UCL Live |
| New Media | Woolworths | TASTETube Made at home |
| Oliver Marketing (U-Studio) | Unilever | Ola Choose Joy |
| Positive Dialogue Mark1 DUKE Group | Marriott International | Marriott Bonvoy Education Campaign |
| Positive Dialogue Mark1 DUKE Group | Marriott International | #InspiredByMzansi |
| RAPT Creative | Jameson | JAMESON BEATHA |
| The 13th Floor and Carat | NIVEA | Perfect & Radiant 3-in-1 Campaign |
| The 13th Floor and Carat | NIVEA | Nivea Men Workshop |
| The Hardy Boys, a Wunderman Thompson Company | Unilever | Vaseline 101 Uses |
| TILT Culture | Kellogg’s South Africa | #IndulgeAllYourSenses with Kellogg’s Granola |
| Best Integrated Marketing Campaign by an Agency | ||
| Clockwork | Microsoft Xbox | Xbox Hall of Fame |
| Digitas Liquorice | Unilever | Hellmann’s Dinner in the Dark – DE’LIGHT |
| FCB Durban | Dunlop Tyres SA | Grandtrek Uncharted |
| Fresh AF | ABinBev Smirnoff RTD’s | On to the next |
| Havas Media | The French Embassy of South Africa | Learn French - French Embassy |
| Joe Public United | Chicken Licken | Nyathi Rider |
| Joe Public United | Flying Fish | One Brow On Fleek |
| Levergy | Nedbank | #PLAYYOURPART |
| Machine | Heineken South Africa | Heineken UCL Live |
| Machine | Heineken South Africa | Heineken 0.0 Dry January |
| Mark1 Media DUKE Positive Dialogue | Jive | 5 Seconds of Funny |
| Mark1 Media DUKE Positive Dialogue | RisCura | Upshot |
| Oliver Marketing (U-Studio) | Unilever | Shield -Move More At Home |
| Oliver Marketing (U-Studio) | Unilever | Ola Choose Joy |
| Penquin and Spitfire Inbound | Suzuki South Africa | #DoYou – SUZUKI S-PRESSO |
| Stratitude | Nelson Mandela University | Apply now for 2021 |
| The 13th Floor and Carat | NIVEA | Perfect & Radiant 3-in-1 Campaign |
| Blogging Excellence by an Agency | ||
| Arc Interactive | Arc Blog | |
| Flow Communications | Blog Writing - Maropeng | Maropeng Blog |
| New Media | Vodacom | Vodacom now! blog |
| ONLINE MEDIA & TOOLS AWARDS | ||
| Best Virtual Reality Marketing Campaign | ||
| Woolworths | Flume Digital Marketing & PR | WW Easter Filter |
| Best Corporate Website | ||
| Heartlines | Flow Communications | Heartlines website |
| Investec | Arc Interactive | Investec Website |
| MakeReign | Introducing MakeReign | |
| Wetility | Arc Interactive | Wetility Website & We-X |
| Wolfpack | Hellosquare | Blood, Sweat and Beers |
| Best Marketing Automation Campaign | ||
| Merchant Capital | Spitfire | Managing lockdown with empathy and consistency |
| OneDayOnly.co.za | Email me | |
| Penquin and Spitfire Inbound | Suzuki South Africa | Growth Marketing |
| Best Online Newsletter | ||
| HIVSA | Arc Interactive | Choma Online Newsletter |
| Stodels | John Brown Media South Africa | Beginner’s Guide to Gardening series |
| Best Use of Podcast/Vlog to promote a Product or Brand/Event | ||
| Cliffcentral.com | Taylor Blinds and Shutters | Interpreted Content: Blind History |
| Cliffcentral.com | Investec | Preparing for a Post-Pandemic Future |
| Cliffcentral.com | SA Gold Coin Exchange | Collectomania |
| Dunlop Tyres SA | FCB Durban | Are We There Yet? |
| Reboost Energy | Hellosquare | We Move Radio |
| SANBS | Joe Public United | A Few Minutes is Worth A Lifetime |
| Wuhu | Oliver Marketing (U-Studio) | Black Friday |
| Best Online Magazine/Newspaper | ||
| Sanlam | Machine | Sanlam Connect |
| Toyota South Africa Motors | New Media | Toyota CONNECT Lexus LIFE |
| Woolworths | Woolworths Marketing | Woolies Chicken - Behind The Scenes |
| Best E-commerce Website | ||
| Needleless | Creative Bond Marketing E-commerce Solutions | Needleless Website |
| OneDayOnly.co.za | OneDayOnly. The best deals today, and every other day | |
| Shelflife | MakeReign | The new Shelflife.co.za |
| Visi Collabs | New Media | VISI Collabs |
| SPECIAL AWARDS | ||
| The New Generation Top Graphic Designer of the Year Award | ||
| Amy van der Walt | CBR Marketing Solutions | |
| Hayden Jennings | Levergy | |
| The New Generation Digital Brand of the Year Award | ||
| Chicken Licken | Joe Public United | |
| Dunlop Tyres SA | FCB Durban | |
| Playstation | Wunderman Thompson | PlayStation The Last of Us Part II |
| Showmax | ||
| Smirnoff | Fresh AF | OnToTheNext |
| Suzuki Auto South Africa | Penquin and Spitfire Inbound | |
| Vodacom | Ogilvy SA | ShakeOff Summer 2020 |
| Woolworths | Woolworths Marketing | Kitchen Craft with Clem Pedro |
| The New Generation Best Agency Community Engagement Manager of the Year Award | ||
| Karabo Mashele | Joe Public United | |
| Priscilla Sekhonyana | Oliver Marketing (U-Studio) | |
| The New Generation UX/UI Designer of the Year Award | ||
| Cara Wares | Flow Communications | |
| Luiza Ivanova | Arc Interactive | |
| The New Generation Online Strategy of the Year Award | ||
| Dunlop Tyres SA | FCB Durban | GRANDTREK UNCHARTED |
| Eat Out Restaurant Relief Fund | New Media | Eat Out Restaurant Relief Fund |
| Showmax | ||
| Suzuki SA | Penquin and Spitfire Inbound | |
| Woolworths | Woolworths Marketing | Living through Lockdown |
| The New Generation Overall Small Agency of the Year Award | ||
| Adclick Africa | ||
| Digital Doorway | ||
| FCB Durban | ||
| Fresh AF | ||
| Hellosquare | ||
| Laika | ||
| Modutech Digital | ||
| Social Path | ||
| The New Generation Overall Medium to Large Agency of the Year Award | ||
| CBR Marketing Solutions | ||
| Digitas Liquorice | ||
| Joe Public United | ||
| Machine | ||
| Mark1 Media | ||
| Penquin | ||
| The New Generation Overall Social and Digital Corporate of the Year Award | ||
| Bayer South Africa | Berocca® | Be On Dance Challenge |
| Mobile in Africa | Digital Doorway | November Sales Campaigns 2020 |
| Beiersdorf - Nivea | 13th Floor and Carat | |
| Playstation | Wunderman Thompson | PlayStation The Last of Us Part II |
| Smirnoff | Fresh AF | OnToTheNext |
| Vodacom | Ogilvy SA | ShakeOff Summer 2020 |
| STUDENT AWARDS | ||
| The New Generation Overall Student of the Year Award | ||
| Magugu Dlamini | University of Johannesburg | Just Treats |
| Nina Roodbol | Stellenbosch Academy | Insight |
| The New Generation Overall Student Group of the Year Award | ||
| Team A | AAA School of Advertising | WCBS (Western Cape Blood Service) |
| Team All for you | AAA School of Advertising | Community Keepers |
| Team HH | AAA School of Advertising | WCBS (Western Cape Blood Service) |
| Team Power of four | AAA School of Advertising | Community Keepers |
| Soilution | University of Johannesburg | Silver Lining Agency |
| #KasiKlean | University of Johannesburg | Grey Matter |
