Lesoba Difference notches up two new blue chips

Nedbank Personal Loans steps on board after a four-way pitch with Lesoba Difference winning the account to manage the go-to-market direct marketing strategy and creative for the bank's personal loan products with a view to future expansion into the entire retail arena.

Proctor and Gamble has appointed Lesoba to handle the company's multi-brand data requirements across all business units. This covers data management, segmentation, modeling and opportunity identification and will result in exploring new and lucrative measurable marketing opportunities.