EMPIRE Experiential to handle G.H.Mumm No.1 launch

Experiential marketing agency, EMPIRE Experiential, has been appointed by Pernod Ricard to handle the launch of the new G.H.Mumm No.1 champagne in South Africa. EMPIRE Experiential will handle the creative ideas behind the campaign, and will execute the below the line launches (in the form of "OnlyOne") for the brand nationally.